In this segment of Nick Kugelman's sales coaching video, the speaker addresses a common price objection. He acknowledges the prospect’s concern that the offering is “too expensive,” frames cost in terms of value (“cheap things get cheap results”), and normalizes the objection by noting that many of his best clients also shop around. He then shifts to probing the prospect’s decision‑making process, asking whether the prospect will discuss the offer with a partner and whether that partner can be trusted to make decisions that improve their situation. The overall purpose is to demonstrate how to re‑frame price concerns, use the prospect’s shopping behavior as a positive signal, and involve additional decision‑makers to move the conversation forward.
