Short transcript of a YouTube conversation (two speakers) about strategies to grow a small business that sells freeze-dried candy. The seller identifies selling as the main bottleneck, has ample product inventory, and is unsure where or who their customers are beyond a vague guess (‘children’).
What should I do to grow my business even more?
What do you sell?
Freeze dried candy.
What part of the business is the hardest right now?
Selling it in general.
Do you have enough product?
Yes, way more than enough.
Where do the people that buy my kind of product hang out? Who's the perfect person to buy from you?
Children?
Yes, but where do they hang out? Is there a specific park?
No, I don't know.
You don't know?
No.
I'm gonna let you know a secret. If you call the city, they will tell you which is the busiest park that they have. And if I'm gonna go spend some time at any park, it's that park.
