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In this concise monologue, the speaker outlines a strategy for tailoring sales messages to distinct audience segments. He advises selling time to wealthy individuals, dreams to students, a visual picture of success to men, an emotional feeling of success to women, targeting parents when selling to children, and offering parents a break from their kids. He concludes that a one-size-fits-all approach leads to no sales, emphasizing the necessity of audience‑specific value propositions.
