Most CEOs waste 10 hours every week because they don't have an EA

8 Apr 2026 · 1 min

Watch on YouTube

0:43

In this concise business‑advice video, the speaker highlights that the average CEO loses about ten hours each week handling emails and other tasks that could be delegated. He introduces a simple "buyback rate" formula—divide the CEO’s hourly rate by four—to determine the maximum amount they should spend to outsource a task. Any work costing less than this rate should be delegated to an executive assistant or other support staff. The reclaimed time should then be spent on activities that directly generate revenue or ignite the CEO’s passion. By repeatedly applying this cycle—delegating low‑cost tasks, reinvesting saved time into high‑value work, and using increased earnings to buy back more time—CEOs can continuously amplify their productivity and earnings. The speaker concludes with a call‑to‑action, offering a free 17‑page internal executive‑assistant playbook to anyone who comments "EA".

Chapters

Did you know the average CEO wastes 10 hours a week responding to emails that somebody else could have done for them? Here's how you fix that. First thing, you gotta figure out what your buyback rate is. Just take your hourly rate, divide it by 4, that dollar amount, $10, $12, maybe it's $50. Anything that costs less than that, you should be paying other people to do for you. Then with all that time we get back, we gotta fill it up with the right things. So look at the things that make you money, that light you on fire. If you do those two things, you will make a lot of money. And the cool part is you just rinse and repeat that same process. You make more money, you can spend more money to buy back your time and you keep going and going and going. If you still feel stuck where you're like, what would I have somebody do for me? Just leave me a comment, EA, below, and I will send you my internal executive assistant playbook. It's 17 pages of everything I use, and I'll send it over to you for free.