Short YouTube clip (uploaded Jan 8, 2026) featuring Alex Hormozi recounting a sales rep who sent the wrong link, causing a $100,000 loss. Hormozi uses the incident to explain how to diagnose failures as process problems (no process), training problems (process exists but not executed), or people problems (repeated failures despite process/training). He emphasizes owner accountability to create processes when none exist.
$100,000
Alex Hormozi
January 8, 2026
I had a sales guy sent the wrong link to a client. It cost $100,000, and he was just, like, beating himself up. I was like, bro, send me your home address. I'm going to send you a bat so you can keep beating yourself. Like, are you done? I know you feel horrible, but was there a process for that sale that you made? He goes, no. I said, then that's my fault. In the future, you're going to make that mistake again. He goes, no. So then it's a learn once. That's a process problem. Now, if I did have a process and they didn't follow it properly, it might be a training problem. But if those things are true and it happens twice now I have a people problem. If we're working together and something happens, I ask myself, is there a process that they followed and they either didn't follow or they followed it wrong? If the answer is no, which 90% of the time there was no process, then I have to be accountable for that.
