Putting a group of young entrepreneurs onto the best business to start

1 Jul 2026 · 0 min

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0:28

In this short segment, speaker Nick Kugelman advises aspiring entrepreneurs to begin their journey by organizing an event. He argues that running an event mirrors the full‑stack responsibilities of launching a startup: recruiting speakers (talent acquisition), selling tickets (marketing and sales), and handling logistics (organization, orchestration, and project management). Because an event has a clear start and finish, it provides a finite, low‑risk project where founders can acquire and test essential business skills before committing to a larger company.

The best business to start is to do an event. The skill to run an event is the exact same skill full stack to start a company. I gotta recruit people to speak at my event. I gotta sell tickets to the event, right? You gotta learn how to sell, so that's marketing and sales. I learn all the aspects of organization and orchestration and project management. And then the cool part is that when you're done the event, guess what? You're done. Most people should consider starting there.