Short YouTube video (by Nick Kugelman) presenting four concise sales tactics to grow small businesses: (1) use a high price anchor to make main items appear cheaper, (2) bundle delivery cost into product price so customers aren't charged shipping, (3) make products customizable so buyers feel ownership, and (4) sell products in bundles/upsells to increase purchase quantity and average order value. The speaker frames these as actionable "sales hacks" to help businesses scale.
These are four sales hacks to scale your business from zero to hero. Number one, always have a high price anchor thing going to a restaurant. There's a $300 steak. It makes that $60 steak look really cheap, even though it isn't. Number two, never charge for delivery. Bundle the price of delivery into the product because nobody likes paying for shipping. Number three, make it customizable. When people feel like they personalize the product, it feels more like it's their own. And four, always sell in bundles. Get people to buy one thing you have, and then when they check out, offer them double. Because if they bought one bottle of pills, they'll probably buy two, and if they bought two, they'll probably buy four. If you improve your sales techniques, you'll see your business skyrocket.
