0:20
In this brief spoken segment, the presenter outlines a simple framework for customizing sales pitches based on the target audience. He advises selling affordability to low‑income ("broke") customers, status to wealthy customers, potential to young people, and legacy to older people. He also suggests positioning offers as a break for employees when speaking to them, and as a break for bosses when speaking to managers. The segment concludes with a cautionary note: trying to appeal to every possible group dilutes the message and results in no sales.
