YouTube video (creator: Nick Kugelman, uploaded Jan 15, 2026) in which the speaker draws parallels between snowboarding and business. Key points in this excerpt: embracing risk (comparing financial risk to physical danger), using intense mental visualization (e.g., visualizing a 360 "3,000 times" before landing it), and valuing an audience/community to celebrate achievements rather than performing alone.
What does snowboarding taught you about business? Risk taking? Hitting a jump as a 13, 14 year old when I got into business. Oh no, I'll lose money, dude. I'm not going to end up on my head in a hospital. Visualization. I still remember the first time I landed my first 360. I saw that 360 in my head 3,000 times before I ever pulled it off. People see stuff in my life and they're like, oh, when did you build that? I'm like, oh, I haven't yet. That's my vision. That's where I'm going. And then people man, imagine there's like the world's best snowboard park, but it's just you. I don't think I would do it. Why am I going to go huck myself off of a hundred foot rail and nobody's there to see it? To not have somebody celebrate with. I don't care if it's a kid that never did a straight air does their first one and we're celebrating like somebody just did some Cork 1300 off of a big hit.
