The 7 metrics EVERY CEO should know (Comment SCORECARD for the playbook)
In this concise business video, the speaker outlines the seven essential numbers that every CEO must track to grow a company: 1) Revenue – total money coming in; 2) Expenses – costs that must stay below revenue; 3) Leads – potential customers showing interest; 4) Conversions – leads that become paying customers; 5) Customer Acquisition Cost – the expense to acquire each new customer; 6) Retention – the proportion of customers who stay month‑to‑month, highlighted as being seven times cheaper than acquisition; and 7) Profit – the actual cash retained after all costs, framed as the true measure of business health. The speaker emphasizes that revenue alone is vanity, profit is sanity, and cash on hand is the “Holy Grail.” To help CEOs manage these metrics, a free CEO scorecard template is offered via a comment‑based request.
