The biggest problem you can solve is finding the right problem to solve.

20 Jun 2026 · 0 min

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In this brief monologue, a seasoned software and technology professional (with 29 years of experience) emphasizes that the core principles of building technology remain constant. He introduces the Theory of Constraints as a practical framework—citing Jeff Bezos’s use of it at Amazon—for identifying the most critical bottleneck that limits delivering cheaper, faster products to customers. He advises teams to focus on the identified constraint, implement a solution without over‑analysis, then move on to the next constraint, asserting that this iterative approach consistently drives value.

29 years of building software and technology. The fundamentals have never changed. There's a framework called Theory of Constraints. Jeff Bezos from Amazon used to talk about this. I know my customers are always gonna want cheaper prices, faster products. If you have an idea to make our prices cheaper and get the product to our customers faster, do that without thinking. Use Theory of Constraints to figure out what problem you have. You solve it and move on to the next problem. That'll always be true.