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In this brief business‑marketing clip, the speaker urges entrepreneurs to change the words they use when selling. He argues that saying “price” focuses customers on cost, whereas calling the same amount an “investment” shifts attention to value and long‑term benefit. Likewise, he recommends swapping “discounts” for “bonuses” to make offers feel like added value rather than a price cut. The overall message is that subtle language tweaks can improve customer perception and boost conversion rates.
