Why I bought a Richard Mille watch

14 Jun 2026 · 1 min
0:39

In this YouTube monologue, Nick Kugelman showcases his Richard Mille "Bubba Watson" watch, valued at roughly $500,000, and explains that the watch serves as a tangible reminder of his ambition to build a billion‑dollar company. He references his book "Buy Back Your Time" and uses a simple calculation: the average person works about 2,000 hours per year, and dividing a billion dollars by 2,000 yields $500,000. Each time he looks at the watch, he asks whether he is working toward becoming the person capable of creating that level of wealth. The talk is conversational and motivational, linking a luxury item to personal accountability and long‑term business goals.

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