Why is my watch $500,000?

4 Sept 2026 · 1 min

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In this motivational monologue, the speaker explains that the half‑million‑dollar watch he wears is not meant to tell time but to serve as a psychological cue. He is on a five‑year plan to create a billion dollars of enterprise value, which translates to $500,000 per hour if the total is divided by 2,000 working hours. By constantly seeing the watch’s price, he forces himself to treat each hour of his time as if it were worth $500,000, even though he is not currently paid that amount. This mental framing is intended to drive the disciplined actions and decisions required to eventually achieve the $1 billion target.

Chapters

I wear this watch, okay? This is an obnoxious watch. It's worth like half a million Canadian. The reason why I wear this watch, not to tell time, 'cause it actually sucks. I do not know what time. I can't figure it out. It's for me to use it as a question. Because right now I'm on a path to create a billion dollars worth of enterprise value over the next 5 years. If you take a billion dollars and you divide it by 2,000, it's $500,000 an hour. So I use this watch to calibrate my calendar, my time. So every time I look at it and I go, I can't believe I spent that much money on a watch. I only wear one watch and it's this watch. I need to act like my time is worth half a million $500,000 an hour before it ever is, because it's not today. Nobody's paying me $500,000 for an hour of my time today. But if I don't treat it like it's worth that, then I won't do the steps to get to a place where eventually it will be worth that.