You have to send the elevator back down

21 Jul 2026 · 1 min

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0:52

In this short YouTube monologue, the speaker showcases a $500,000 Richard Mille watch and ties it to the central thesis of his book Buy Back Your Time: time is a quantifiable asset. He explains that a billionaire’s hourly value—derived by dividing a billion dollars by the average annual work hours—equals $500,000, the same price as his watch. The watch serves as a daily reminder to assess whether his current work creates that level of value. At 44, he envisions living another 50 years and aims to become a billionaire by maximizing the value of each hour. He urges viewers to recognize the importance of their own work, to succeed, and ultimately to give back, framing the watch as both a personal motivator and a symbolic call to action.

Chapters

What is the watch? Take a guess. 500,000. You nailed it. It's a Richard Mille, right? Yeah. The reason why I got this watch is because I wrote a book called Buy Back Your Time, and the whole philosophy of that book is obviously valuing your time. I have a vision. I want to be a billionaire. Why? I'm 44. I'm going to live for probably another 50 years. Why not? If you take a billion dollars and you divide it by the number of hours an average person works per year, guess what that answer is? 500,000. 500,000. So every Every time I look at this watch, I ask myself, is the work I'm doing right now going to create that opportunity for me? How much do you think I'm getting paid to be here? So I want you guys to understand how important this work is to me. If you get out, and I trust you will, and you make something of yourself and you have the opportunity to give back, please. That's all I ever ask.