I Hate DTG Print-On-Demand… But If I Had to Use It, Here's What I'd Do #DTGStrategy#printondemand
10 Apr 2025 · 1 min

0:40
In this brief YouTube monologue, Nick Roccanti expresses strong disdain for direct‑to‑garment (DTG) print‑on‑demand, calling it unprofessional and lazy. He then outlines a pragmatic, quality‑focused workflow for anyone forced to use DTG: hire a professional apparel designer who can create roughly seven curated, high‑quality designs that are ready for future screen‑printing; select premium blank shirts such as AS Colour or Bella+Canvas and explicitly avoid low‑grade options like the Gildan 5000; and treat DTG runs as low‑cost experiments to discover which designs resonate with customers before committing to larger screen‑print production. He directs viewers to a longer video for the full brand‑building strategy.










