How We Make 10% Improvement Tweaks In Our Life & Business

Instead of scrolling TikTok for 30 minutes, what if I replace that with reading like those, those tiny little things like once, once you have this foundation, it's like those, those are like really the only things to tweak. And then the big thing is like just making sure that for the five hours in the morning that you're working on the right thing.

How do you squeeze more out of the routine itself? What if you had a tripod camera set up that just filmed your whole day? That's like, here's me writing for five hours with one click. That's sent to an editor who filmed some kind of like cool lifest and shows your writing process.

That way of thinking, both in the business like Net, since you pointed out the CRO upgrades, but applied to your life personally is really, really fascinating. And I'm feeling it. Especially just the difference between being in your early 20s to like early to mid-30s. You don't have the same problems and so you're looking for tweaks in a different way.

Think how many people, if you twitch stream your entire notion doc for the whole day, people would love to see that. Those are the opportunities that I think we're sitting on. And it's usually just a bandwidth of our current, current team perspective. But the question I'm asking right now is like, what would it look like to just yesterday was kind of like, yep, we're doing this, we're doing this. We know what to do. Just execute the game plan. Like we're not in decision making mode right now, which we have been throughout most of the year. And so when we don't have decisions, you have less things to learn, I think.

Yep.

You know, versus when you're just executing. It's like, yep, today I did the same thing I did yesterday. Maybe learn something about my routine. But we've done this enough now.

Yeah, I mean we could make this episode if you want to.

No, I mean, up to you.

I've been so. I've been. I was thinking about this yesterday and it's. I think it's both where we're at in the business, but also where we're at just personally, which is in the beginning, whenever you're starting something new, you're. It's so many decisions. It's like, is that the right idea? What skills do I need? In what order should I pursue these skills? How long are the skills going to take me? Like just so many questions now. More and more, I feel like the priorities yesterday are the same priorities today will be the same priorities. Tomorrow there's literally nothing to figure out. Just show up and do the thing. And I was almost applying what you were talking about where it's like we're now in the game of 5 to 10% CRO tweaks. And I actually think that that's true both in the business level, but also interpersonally. Like if you think about it in your personal life, what like big change do you need to go make tomorrow? Like, not really.

You know, I think we might be slightly different maybe for you, I think for you at this level. And I think we just keep rolling right now. The I want to get to a stage there, but I need to find a primary residence, which is a pretty big change.

Yeah, that's true.

You know, but I like it for you, cuz. Yeah. And given you have like getting the sauna, that's a 5 to 10% CRO hack for your day to day. And that is a good frame of thinking though because most things we're building right now are 5 to 10% CRO other than the new product, because that's just like build.

Yeah.

But for example, I filmed that YouTube video today on the tech stack and I spent like two hours like rewriting the formatting this morning to get it in the Google document when all of the ideas were already there. And so how could I have someone else like prep the page for me where you can almost slice and dice all of the different parts of actually filming a video that are not you hitting record and talking over the loom. That's where we get. And that is what you talked about yesterday with having those in person events where you can just create content as a byproduct. That's probably the next video. 5 to 10% CRL.

Yeah, yeah. What? I sort of let myself entertain that lens for a while yesterday. And like, for example, if you wake up at the same time every day. And like I'll use today as a really good example. Like today I woke up and I basically started work or started writing at right around like 8am and then I essentially wrote, except for like 30 minutes for lunch. I basically wrote from 8am until 2pm when we just had our last meeting and then now we're talking 30 minutes in between if I'm doing. And I do that almost every day aside from like meeting heavy things, which means like how do you improve from there? Like the 5% improvement is can you maybe change something about your evening routine to go to bed a little bit earlier so that you start work or start writing at 7:30 in the morning or like at night, it's like, what's a 5% change? Well, maybe instead of scrolling TikTok for 30 minutes, what if I replace that with reading, like those tiny little things? Like once, once you have this foundation, it's like those, those are like really the only things to tweak. And then the big thing is like, just making sure that for the five hours in the morning that you're working on the right thing.

Correct.

But otherwise, like, it's not some big thing that you have to figure out. It's literally just like, how do you take care of yourself so that you get those five hours every day or so that you're recovered or so. You know what I mean?

The thought experiment that came to my head is, if there's not that much to tweak on the routine, how do you squeeze more out of the routine itself? So right away I was like, what if you had a tripod camera set up that just filmed your whole day? That's like, here's me writing for five hours. And then the V6 of that is with one click, that's sent to an editor who films some kind of like, cool lifestyle reel that like chops up each one and shows your writing process. Or what if you put meta Ray Ban glasses on that filmed from your first person perspective your whole day, and it's like, here's what it looks like to write for six hours today.

That's pretty cool, actually.

You know, those are. I almost think that's the next question because that's what, like the Gary V's, the even Hormozi at the workshop, they've done well. It's like, I don't have anything new to do, but how do I just maximize all of the different ways that I could monetize my routine?

Right?

Because think how many people, if you twitch streamed your entire notion doc for the whole day, like, people would love to see that and that those are the opportunities that I think we're sitting on. And it's usually just a bandwidth of our current team perspective. But the question I'm asking right now is like, what would it look like to just max things out and not even to do it, but just the thought experiment, like day 31 of launching this product, day 32, and you don't have to actually do anything. It's just done as a byproduct of you working. That's an extra thought experiment to add in there.

Yeah. Adding in leverage. And specifically, now that we've talked about it, a Couple times. I like thinking through the lens of byproduct. What are you already doing that you can extract more out of? But yeah, I've like, totally random, but also related. I've been thinking about this idea too, in the context of just watching LeBron. I've been watching like, recaps of Lakers games because him and Luca are just on a tear. They lost the last two games. But, like, they're really fun to watch. And I find myself thinking often, how is he able to keep doing this at his age? And thinking about just how much that game changed. Like, compare where he's at to someone in college who just gets drafted to the NBA, you have such different problems. You know, college kid is like, yeah, I have all the strength and agility and power in the world, but I don't know how to think like an NBA player. I don't know all the different plays. I don't know. I've never created a strict routine for myself before. You know, LeBron is like, it's almost like comparing an early stage startup to a really mature company. Where LeBron. All of LeBron's tweaks are like, how do I increase my recovery by 3 more percent, you know? Or like, how do, like, what's one more exercise I can add in to. To strengthen one tiny muscle that decreases the likelihood that I get injured by another 10%. And I think that that way of thinking, both in the business, like, since you pointed out the CRO upgrades, but applied to your life personally, is really, really fascinating. And I'm feeling it. Especially just the difference between being in your early 20s to, like, early to mid-30s. Like, you're just. You don't have the same problems, and so you're looking for tweaks in a different way.

And it shows the power of committing to one thing. Did you see my tweet about the Guitar Hero guy? Yeah, I saw that.

I saw that, that viral video. I thought the exact same thing, dude.

And I was like, that is so cool. Because most people have not iterated anything 20,000 times in their whole life, right? And so I was just trying to come up with a story to reinforce to the sales team of, like, the importance of picking something. And if you pick one routine. He did that for nine months. All he did was play Guitar Hero. All he did. And that seems like a long time to realize, like, the legacy that comes from that and the skill that comes from that. I just thought it was so cool because people like, what if he did that with a real instrument? I'm like, you can't master a real instrument in nine months. And so you actually don't get the sense of mastery that he got. It's like you could almost speed run the feeling of getting to the world's best at something by picking Guitar Hero rather than a guitar. And that's what most people were missing. And it's the same thing with your writing routine. It's like, if you are in this output mode, how can you make one to two small tweaks a month?

Right.

Interesting.

And I think the meta too, is. I see it again in our business, and I see it interpersonally, is the next biggest risk is just stopping. Like. Like LeBron's biggest risk is just retiring.

Right.

You know, and. And he can make all these metrics. Like, you know, he just crossed 50,000 points scored or whatever. Like, he can make all these metrics continue to go up as long as he's playing the game. And so it's also a really interesting thing of not just, like, how are you optimizing these things in the short term, but how are you also optimize. That's why I was thinking about byproducts, like, how do you optimize for the fact that you inherently win if you can do it for 10 or 20 years?

Right.

You know, and making it sustainable.

I've been repeating that to myself on harder days of like, this is just a game of attrition. And each day that you overcome something where it felt like chewing glass, it's like, okay, that knocked someone else out in the past, right? They hung it up.

It.

We haven't even had four full years of revenue, I guess. Yeah, we've had four full years of revenue. Now nothing. PGA is two years old.

Yeah, nothing.

You know, where does it look like? And so for LeBron, the example is he's got 20 years now. Yeah, 20 seasons, 20 iterations on it. And the funny part, you saw he got injured in the Celtics game. Of the last 20 seasons, he's taken off the last two, two out of the last four weeks of the regular season, like seven times or something like that. I saw a tweet about. And so it's basically like he gets tactically injured right before the playoffs almost every year. And more like he's like, all right, I know what's coming. I'm going to take these two weeks and get my body right. Which is interesting because it's like we saw how slow sales were in December in terms of just book calls and things like that versus digital product sales. Which are higher. And so what does it look like to learn from that and almost like shut, shut it down in December where it would have been better for everyone to actually just rest for the whole three weeks and have just digital product end of year squeezes going the whole time. Just interesting to like. And we're gonna mess that up the next year and the next year and then maybe on the fifth year of running this type of business with multiple products, like, we'll get it right. And then imagine doing it for 20.

Yep.

20. I haven't iterated 20 years of anything yet. I haven't iterated three, four years of anything yet. Like each Black Friday, we're learning something now.

Yeah.

You know, and we learned another 12 new things this year that's like, oh, this year we're actually gonna get it right. Look at all the things we screwed up. And then like four years ago when we didn't even launch a product, we like tried whatever.

But that's a great point. You know. That's a great point. Yeah.

And it's evolving. Continues to.

Mm.

Hiring's a good one. That's something I'm iterating a lot more as we bring on another closer and another setter. I'm like, I don't even care what we do during the first two weeks. Do these three staple things and make sure they don't do these three things.

Mm.

You know, and now I can. During the interview, did you screen for long year, like at least a year of alignment on what they're gonna do if there's a slow month? Because we don't want to hire closers who are desperate. We want hungry without desperation. That's my new for that specific role. I've seen it now eight times. I know the difference.

Yep.

You know.

Pattern recognition is such an underrated aspect of long term games and long term thinking like that. That is actually the meta skill of everything is. I've seen this before. I know what not to do.

Right. And I think I'm in the game of figuring out where I don't know any patterns and just getting in there.

Accelerating. Right.

Trying to accelerate the pattern recognition. The hard part is trying to do that with hiring. But ultimately you can because I don't like there's only so many things you can learn from like a mentor. On hiring, you do have to live it. You have to. You have to feel the emotions of. On this hire and a really good hire to know, like to reinforce the difference.

Yep.

Interesting.

Yeah. I mean, I think that's probably true. For everything. But there is a unique aspect with people. Like. Like, dealing with people is such a different thing than, like, oh, we did this product launch and we can make these tweaks, or what? It's just such a different ball game.

There's just way more variables, way more.

And more volatility, you know, more unexpected volatility. Like, there's just a lot that goes into it. Yeah. We should just post this now. We are.

I think we just rolled right into this. We don't need an intro. Is there anything else that you've been marinating on?

I think, I mean, you spoke to it and I mean, we've said this from the beginning. Like, there. We. We do a good job of meeting in the middle, but obviously, you and I are just in different life stages, and so we go through different things. But I am feeling it a lot these days where, like, the simplicity of my life is, like, the simplest it's ever been, you know, in a very positive way. But it does raise the questions for me, like, okay, cool. So if you don't have to. If you're not trying to figure out your identity anymore. I know who I am. If you're comfortable with who you are. I like who I am, and I don't really have to prove it to anybody anymore. You know, like, you have a great business. You know, what you're passionate about. You have a pretty straightforward daily schedule. You know, what needs to be done. The priorities yesterday are the same priorities today. Like, there's so many things that, like, I just don't have anymore that I had to deal with earlier, you know, or like, when I was younger. And so if all those things get removed, it, like, asks this new question of, okay, so what do you iterate on? And what. Where does your focus change?

You know, children, probably.

Probably. Yeah, that's the thing. It's like, until I add that in.

Right.

Yeah.

I do think that that's usually maybe when you're ready to add it, you don't have any new things to figure out or decide.

Yeah.

Because I don't think you can intro. Yeah, that's certainly the ideal. You can't just introduce that. Well, I mean, a lot of people do, but yeah, it's probably better to wait until you have fewer variables to introduce, like, the ultimate variable.

Yeah. But I mean, just to be transparent, too, and for anyone listening, like, that was. That was 100% always what I wanted to happen. Like, I did not. I. Not that there's anything wrong with that, but just me personally, I did not want to open the door for kids until I had, like, all of that clarity, you know? And I also didn't know when that was gonna come. I didn't know what that was gonna feel like. I didn't know how long it was gonna take to get there. I didn't know what I was gonna feel when I got there. But, yeah, now there's like this limbo period where I'm like, everything's pretty chill and I wake up and do the same thing every day. And then you know that once you add that in, then, like, the whole thing changes and then you gotta figure it out all over again.

Yeah. Now you just can kind of max out output for the time being, you know?

Yeah.

How are you feeling about the book launch.

The writer career paths? I'm feeling like I'm excited, but, like, I have three chapters left and I just, I can't get there because we're doing the product drop. And then I'm sure I'm already anticipating, like, we're going to want to dive into the digital writing school thereafter. So I'm trying to, like, figure I'm looking at weekends, like, as the weeks come and being like, okay, can I slot this in here? Because I do. I do want to just grind and push myself. This is a great season to do it. I would just love to grind and push myself to put it out in, like, May or early June, because I think there's so much juice we can squeeze out of that for pga webinars, booked calls, giveaways, and that's a great time of year to do that. Right. So.

I think having, yeah, having. Having digital writing school, having PGA at the next level of scale, all of those, I think just light that book launch ends up lighting fuel on the fire. I could probably do another video with Ali. How, like the original podcast fueled. That would be cool, you know, and so I just like to temp check on that because it's going to be sick when it launches. But it's not like we need it yet.

Yeah. And it's hard, especially when we have these other things. Like, it can be hard to rationalize spending time on it, even if it's on a Saturday. Because I, like, fundamentally, I know that low ticket launchpad will have a bigger impact in the short term or like digital writing school have a bigger impact in the short term. So it's like, it's one of those things where it'll be great, but at the same time it is a lower priority. And so I'm, I'll get there. I'm. I'm in a season where I'm just like. Like literally today, dude, I felt like Cartman from the south park episode. Like my, my forearm by the end of six hours was just like lit up and I was like, okay, great. Bengay.

Well that's good. That is. Most people can't do that. But I do think if you just set up your phone and film that whole thing and just was like, here's me working all day to show what it looks like. That would crush as a short.

That would be cool.

You know the short is just hour.

1, hour, 2, hour, 3, hour.

No, just speed up the whole thing. Just speed up. So it's like a time lapse. It's like this is what it looks like and you could do like a what they think it looks like, what it actually looks like.

That could be. That's a cool idea.

You could do one where it's like our 1, 2, 3, 4, 5, 6 with like quick cuts. That could be cool. I do think eventually some of our retargeting ads should be filmed via meta quest or not meta quest. The meta Ray Bans. It's like here's me writing an email for a client, so and so so and so. If you want a cheat sheet for how to price something like this DM me the word blank.

That's cool.

That's a pattern interrupt. If you ever go on Instagram, I'm really, I'm like, so I'm growing decently well there now I'm like 16,000 or something.

Oh yeah.

And I'm in this weird zone where I'm like, I debating giving it like my full attention for three months and really going hard on it with fitter kind of editing everything. And it's weird because Twitter doesn't do a good job of this of like showing you the best content from the entire like world on your for you page. But if you ever sit on Instagram where you scroll like twice and then there's that like box of four where they show the shorts and they're very clearly like optimized for that box. The hook, I'm recognizing that that is the game being played at the absolute highest level to be shown to cold audiences that are just interested in whatever like somewhat topic there's. And I'm just watching those hooks and I'm like, damn, there are so many different styles of hooks. When you go video versus text and I'm watching these like steak videos and all the other stuff and I'm like, damn, That's a cool hook. How do you do that with writing education? And so I can, I'm like trying to think hook first on highly produced shorts because they don't show podcast clips there, right? They don't. They show very specifically high click through rate thumbnails on reels there. And I'm like just playing around on the platform more and I started to feel bad for like a little bit. I was like, damn, that's just like, why aren't I doing that? And then I recognize that I'm comparing myself to the absolute highest level of that game possible. If you make it on that grid, you have won. Like that has millions and millions and millions of views. So it's just interesting where it's like, okay, I'm just going to kind of study the algorithm of what is showing up here and how can I tweak my feed to be more writing education and less. How to reverse your stake and get that in my feed more and see what's working there? Because that's how you. We can crack the next growth lever on Instagram.

Yeah, it's funny you say that because I for like 10 minutes was on Instagram the other day and I thought the exact same thing. Like just staring at the for you page. Because I don't spend very much time on Instagram.

No, neither.

And so two things that are interesting. One is you're also comparing to people who are not just at the top of their respective content game, but the vast majority of the time those same people are like zero out of a hundred on the monetization side. They're like amazing at going viral, but have no clue how to monetize it. And so there's also this like time difference where, you know, they might be like, I spent five hours or 10 hours or 20 hours on a single reel and you're like, I don't have the time to do that, you know, so that's a difference. And then the second is I, because I was thinking about the same thing and I think it's with Instagram and with video especially, it's not just hook, it's visual hook. Because it's. Because the thing that you see in the feed isn't you're not even starting to play it. Like you're literally seeing it on mute. And what gets you to click is the visual, you know, and so it's.

Like it chops up the first 10 seconds into like four little screens is how I'm noticing it. So there's like a time element there too. Yeah, I'm interested. Or go ahead.

Well, I. And I think like, you know, someone like Hormozi, who I just observing like different seasons, like how his content has changed. The season where he had the most virality, all of the videos and everything that he was doing was extremely visual. You know, like, it was. It's that here's the blueprint to make your first million dollars and he printed out a giant blueprint. You know, it's like there's this visual element that. That's actually the thing that I noticed takes the most time. It's very time consuming to be like, what is that visual element? Oh, I came up with one. Now I have to go buy props. I have to go travel somewhere. I have to go, like, put myself in a different environment, you know.

Yeah, there is clearly, if that's why I'm most interested to learn about at the workshop upcoming is when there's a video that goes live. Like, what. How many pieces or how many people touched that video? Who set up the props? That's probably one person and that's like the runner. They're close with the script guy and the script guy is close with the like sourcers who pull 25 tweets about one topic or something. Like, there is very clearly an aha. Ideal scene that we will see. That's all I'm trying to pay for right now from that event. It's show me. And I was trying to write this down to myself. It's like every time I see someone do something, I can pick it up quicker. I just don't know what I'm looking for right now.

Exactly. You know, and you not having like a, like a benchmark of like, are we over engineering it? Do you not need that much?

You know, and that's what I'm trying to do with my YouTube. It's just like say the words and show people that maybe they can latch on to one or two systems or processes or frameworks that I mentioned off the cuff that are like, wow, I was just looking for that single little idea. Thanks for sharing it.

Yeah, yeah, yeah. A lot to learn. The more. The more you play the game, the more you realize you're. You're not even close to the highest levels yet. That's. That's what's so like. It is so infinite in that way.

I wish people at higher levels made more content like this.

Yeah.

More informal, less about views, more just like, here's actually what we worked on this week and so maybe we can inspire someone else who's Watching to do the same.

Yeah, totally. I would love to consume that every time. And every time I come across content like that, I ignore everything else and I consume that. But I'm also aware that we are probably the minority in many ways, of the population. You know, the videos that get 80 million views are like, I buried myself underground. Okay, here.

Have fun with that.

You know.

All right, should we wrap it? I think that was good. I don't even think we need an intro. I think we just roll right into that one, clip a couple things together, and then.

Yeah, that's it. Yeah, that sounds great. This is. We're. We're in a build season, so not much time to think about how we're.

Doing, what we're doing.

We're just.

Less reflection, and we'll have more to share after April 14th.

Yeah, I will say, I guess just to make it explicit, we're working on this new product drop in April called Low Ticket Launchpad. It's gonna be about how to build and sell $350 digital products. I am very curious because this is the first time we've done this, the first time that we've done a big product drop in the middle of the year versus Black Friday. I am very curious to see how it goes, because I think in the past, we've had a bunch of faulty beliefs as to why we couldn't do that.

Right.

And so that this will be a fun one to do, like a whole postmortem on. And what did we learn?

Yeah. The interesting thing is there's less competition, there's less launches going on. You know, maybe it is a blue.

Ocean and most people can't fathom, like, building more than one product in a year.

Right.

Or most people don't want to work that hard.

Built different.

Built different. Let's go.

That's right. And then what? Digital writing school, which will be the next thing we work on building. All the while keeping PGA churning, keeping typeshare running, keeping Right with AI growing. Another day in the life, another day. All right, that's all we got this week. Thanks, everyone, for tuning in. Leave a Like comment, subscribe. Five star. Tell your mom. Post it on your Instagram story. Tag us all that good stuff, and we'll see you here next week. Peace.