Nicole HollarIntegrative Life Coach | Behavior Change Expert | Author | Speaker - Helping high-functioning people and organizations uncover blind spots so they can get out of their own way.

40% of Life is Habit

5 Feb 2026 · 1 min

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This content was created by Nicole Hollar. This content was uploaded by Nicole Hollar. This is a YouTube video titled "40% of Life is Habit" (posted 2026-02-05) featuring a single-speaker talk where the presenter explains habit formation. The speaker cites a 2006 Wendy Wood study claiming about 40% of daily actions are habit-driven, describes the habit loop (trigger → behavior → reward), and uses a personal morning routine example to illustrate how habits conserve cognitive resources and streamline daily tasks.

Chapters

There was a 2006 study done by Wendy Wood at Duke University. She actually determined that 40% of our daily actions are actually habit-driven. And the reason we have habits is to conserve cognitive resources. It helps us to do daily tasks efficiently. I know I have a habit and a routine in the morning. A habit loop consists of a trigger. It consists of the behavior itself. And then it consists of a reward, me getting up in the morning. The trigger is I'm up, then I, Immediately go into the bathroom, put on my clothes, into the kitchen, I'm out my door. What happens in there? That is all a habit.