Niko LaamanenFounder, Publisher at Konsensus Network

Unleashing Technology’s Power Writing Beyond the Basics

11 Feb 2025 · 1 min

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0:41

In this brief dialogue, the speakers critique the common tendency in marketing and technical writing to spotlight technology itself rather than the possibilities it creates. Speaker A argues that emphasizing "tech for tech's sake" is unhelpful, urging writers to highlight what technology enables. Speaker B extends the point with an analogy to action movies, noting that while the "rule of cool" can justify flashy depictions, writers have a responsibility to research and accurately portray technology if reality is more impressive than their narrative. Together, they advocate for authenticity and purpose-driven storytelling when incorporating technology into written content.

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TranscriptAuto-generated · 1 min

And a lot of the time, a website or a white paper will talk about the technology itself rather than what the technology enables. And I would say that's bad, right? I don't know what you think, but I don't think tech for tech's sake is great.
I think when it comes to stuff like that, I think of how you treat those sort of things in writing is the same way as you should treat guns and explosives in action movies. Which is the rule of cool should prevail, but if the real thing is cooler than what you wrote and you're just lazy for not having found out how it really works, then that's on you.

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