Bonus: Must Haves- Noah Kagan’s New Podcast: Noah Kagan Presents

Gas, snacks, tolls. This trip is draining my wallet.

Yeah, but we'll be with family.

You're in a good mood.

What's your deal?

What's my deal? I saved at Metro with no activation fees and I got one line of 5G for just $25 per month. Kept the phone I love and a 5 year price guarantee on my top.

Text and data detour to Metro.

Get that more for your money feeling only at Metro by T Mobile just.

Bring your number $30 first month and.

$25 after with autopay not available. If with Metro or T Mobile in.

The past 180 days ready to Save on New Tech it's time for Dell Tech Day's annual sales event celebrating our customers with fantastic deals and benefits. Perks include Dell Rewards, free shipping, premium Support and more. PCs like the Dell 14 with Intel Core Ultra processors will help you do more faster and with a premium suite of monitors and accessories, you can upgrade your whole setup with amazing savings. Visit Dell.com deals.

Hey oh. Welcome to the Hundred Dollar MBA show, the business podcast that gives you the tools and resources you need to build the business you want. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of the Hundred Dollar MBA and Webinar Ninja and today is a bonus episode. From time to time I'm going to be releasing these bonus episodes that are called Must haves. On our Must have Bonus Episodes I might recommend to you a book, a resource, a software, a video, a blog post, something I think that's going to really help you as an entrepreneur. And I'm only going to be serving up the best resources for you, resources I use myself. So these are all pre vetted and ready for you. Today's Must have resource is a podcast. Yes, a podcast other than my own. This week my friend and highly successful entrepreneur Noah Kagan has released his own podcast. Noah Kagan is employee number 30 at Facebook. He's the mind behind the status update. He was employee number four at Mint and he is the co founder of AppSumo and Sumome. Both of them are eight figure businesses. And this week he released his new podcast called Noah Kagan Presents. Now the reason why I'm recommending this as a must have resource and I'm so excited about this new podcast is that I've known Noah for some time now. I've gotten to know him actually as a close friend in the last couple years and by far I don't know anybody who asks better questions. Now this is a business podcast. And he's gonna be interviewing great entrepreneurs, great thought leaders, and he's gonna be asking questions that have never been asked before. This is something that Noah is brilliant at. So you know for sure that this is gonna be an original interview. You're going to hear new information and you're going to get the best out of his guests. Now, this is not an interview podcast. So this is why I'm recommending this show. Because you're going to get insights and personal habits that Noah's going to pull out of these guests that you normally won't get in a guest teacher lesson here on the show. Now, on a personal note, I've gotten to know Noah over the past couple years. I actually knew of him about three years ago, but really didn't meet until two years ago where at a conference together. And we had some really good conversations. And from that moment on I said to myself, I gotta make an effort to get to know this guy a little bit more. Now, if you've ever met Noah, you know exactly what I'm talking about. He's just wired differently, he just thinks differently. He's achieved so much in his life because of this, and I knew if I made the effort to spend more time around him, I could pick up those habits as well as support him and his work. If you're looking for a great interview podcast, one that goes straight to the meat, that goes straight to exactly what you're looking for from your guests, then I highly recommend Noah's new podcast. And you can check it out@okdork.com podcast or you can just search it on itunes. Right now it's called Noah Kagan Presents Hit Subscribe. Listen to the podcast and leave them a review. Let them know that I sent you. Now what I want to do now is I want to give you a taste of episode one of Noah's show. Now this is not the whole episode. It's only about three or four minutes long and then you can finish the episode over on Noah's podcast. This first episode interviews Tim Ferriss. Tim Ferriss is a New York Times and Wall Street Journal best selling author. Not one or two or three but four books. He also has a hit podcast as well as one of the most popular blogs on the Internet. Now Tim's on the show and Noah's asking him some really interesting questions about his book launch, his habits, his recommendations. Here's a taste of episode one.

I should probably just take my money and light it on fire in the street. But it's a Lot more fun to make these billboards that have the quotes of my guests on them.

Welcome to Noah Kagan Presents. What's up everyone? Noah Kagan. Today's chat was really fun. It was with your boy T. Ferriss, Timbo, Tim. I met Tim about 1500 years ago because the guy is bionic. He's filled with so many supplements the dude's gonna live probably till forever. I met him a long time ago through a friend and so I wanted to do a chat with Tim about his new book. If you haven't gotten Tools of the Titans, go get it. And so I wanted to do a brief chat with him. It's a quick episode and I wanted to ask the questions that no one asks. I wanted to ask about being bald. That's a weird ass subject to ask, let me tell you, to have that convertible. Look, I, I wanted to talk to him about what a book launch was like, how did he spend six figures on buying a bunch of billboards and what that experience was like. It's a quick chat. It's a fun chat. Enjoy it and have a good time. Hello, Mr. Ferris. What's up dog?

Hello, sir.

So you were ordering Bulgarian tea Bulgarian to get you Bulgarian?

Technically I was ordering around the crazy Bulgarian as I'm trying to make him known on the Internet. To get me some tea. I flew in a researcher from Montreal who happens to be Bulgarian Siberian to help me with many things related to this whole book craziness that is going on.

How many hours are you sleeping during a book launch?

Very few. Generally I'm not killing myself every day. But today for instance, because it's a Friday, I knew I could pack it. I started at 1am So I didn't sleep last night. And then I had coast to coast radio for two hours from 1 to 3am, took a 90 minute nap, woke up, got into a car, went to squawk box at CNBC and have just been pounding the pavement. It's a different schedule than usual. For sure, there are many things that help like L Taurine and I've got a whole slew of supplements. When I'm going from gig to gig, my bag's basically half full of drugs.

I was just going to go on this whole narcotics stuff rant, but we won't do that. So here's what we're going to do today, everyone. Uh, Tim's got 30 minutes because he's got to go talk to Obama. Then I think Trump was texting you. And then who? I don't know, Oprah's like, oh, Tim, let's like, do a Snapchat session or some shit. I'm guessing, right?

Oh, yeah, yeah. Well, Obama and Trump and I are going to play a game of horse later, shoot some hoops. I'm kidding. No, not likely.

I hope you are, because if you weren't kidding, that'd be awesome. So here's what we're going to do, everyone. Tim's here for 30 minutes. I've got 15 minutes of questions. You guys post all your questions in the questions box. It's going to be in the bottom right hand corner. Tim will answer as many as he can, and then he's got to go run off to say what's up to B. Obama, maybe Beyonce. I don't know. Let's see if Connie is okay. All right, so Tim, I'll come up with how he's doing. I've come up with questions you've never answered before. And I'm like, I've known you 12 years, dude. Or how way too. Not way too long, but long.

We're both working on the upside down face look. Like the great. The facial hair inversion.

Well, I'm balding, right? So I'm going for that convertible look. I've got the convertible going. So I'm either gonna. I'm gonna buy spray paint. I'm gonna buy some spray paint and just kind of get that in there. But anyways. All right. So, Tim Hunt, when did you start losing your hair?

Well, you know, it was quite a while ago when it started. I remember it was about 2005. And I remember this specifically because I was doing some type of sports with someone in Germany, of all places. This is before the four hour workweek. And somebody took a photograph of me and I was like, what? I'd never seen kind of the back of my head from that angle. So it's been a long time coming. It's been a slow creep.

And then how do you deal with that? I know for myself, it's been one of my biggest self. What I'm self conscious about, I don't know. How have you dealt with that?

It was self conscious or I was self conscious about it until I just decided, you know, a few things. I think that men generally care about it because of women, let's be honest. And I was like, okay, well, let me just double down on going to the gym. Double down on trying not to sound like an idiot. And the women that I actually want to spend time with are not really going to give a rat's ass about convertible or not. And that's been my approach to at least my self talk. So I'm okay with it. Of all the things that could go wrong, it's like, all right, join at least half of the male population on the planet. I'm okay with it.

I'm honestly now I'm a discriminator too, dude. I discriminate with people with hair. I'm like, you're a hairstyle. So, like, you discuss me, all you hairy people with that stuff. Up top. All right, I got lightning. It's not even lightning. It's just quick questions. Really fun. You're going to have a good time. So you're in a Mexico. I just got back from Mexico last night. If you're in a Mexican jail, who's the first person you call?

Probably Jocko Willink, retired Navy SEAL commander who has been on the podcast. And there are a handful. I'll try to keep this short, but I actually have a list, I'm not kidding, of five or six people in an escalation plan. So when I'm dating someone, I say, this is the get Tim out of Mexican jail call list. I'm completely serious. So Jocko would probably be on that list.

Why Jocko?

Well, because I feel like Jocko, if it came down to it, like, if diplomacy failed, he might be able to organize some type of private militia to get in a black helicopter and extract me. So I would say worst, worst case scenario, I want the guy who knows how to bring the thunder.

I'll dig it. What's on your home screen? I'm curious. Do you have anything on your home screen or your lock screen or your phone?

Yeah.

You might have something kind of weird.

Oh, I do. Let me just clear all the text.

And sweets and all that.

Let me get all these incriminating tweets off.

Because I find, like, myself, like, I have a. Sorry. I have this.

Here you go. Oh, that's not it. Hold on a second.

Well, I just think I put like, motivational stuff on my home screen. So I don't know if you do something similar or what you have. I was curious.

Yeah, I do. Coyote. The coyote on my screen.

Is that your spirit animal?

I think it is, yeah. People can. People can look into. I don't explain it, though. So people can look into trickster God mythology, like the raven and coyote for why that is my spirit animal. There are other reasons that get out into some crazy land real fast, but I'll leave it at that.

Maybe. Okay, so it's Hanukkah. Is Coming up. Christmas is coming up. Besides buying your book, which everyone should already have done, what's one thing you're going to buy someone? What's the one Hanukkah gift that we should get this year?

Yeah, this will sound weird. I'm going to get the Nyoya acupressure mat. There's a. There's a variation of it just called Bed of Nails. You can find both on Amazon.

I'm looking at it.

It's a rollout mat. You can just look at Bed of Nails and you'll see is. There it is, the top one. It's effectively a rollout mat that has what appear to be golf cleats on it. That's the one. And it is painful. But it was recommended to me by one of the one armed handstand prodigies of Cirque du Soleil. He used to use it in the Ukraine. And I tore my lat at one point and I really, really had terrible pain in my back. Could barely do anything. It hurt to cough. And this thing for five minutes a day is what got me back on track and into training faster than anything else. I thought. I mean, it looks kind of. It's certainly almost definitely made in China, like pretty much everything, but it has this very cheesy flea market type look to it. And it just works. It just works. So I'll be buying that actually today for a friend. I was planning on going on Amazon and grabbing it for somebody.

Nice favorite book this year, besides your own.

First one that comes to mind is how to Get Filthy Rich in Rising Asia, which is an amazing short novel.

Yeah. So guys, check that out. How to Get Filthy Rich in Asia. What's different about this book versus all your others? What's been for you either creating it or promoting anything that stood out?

Yeah. This is the first book I've enjoyed. Right. Number one, that's a big deal. And it is also kind of the first book that I wrote for myself. This was intended to be my notebook of high impact cliff notes that I could refer to myself for years and years. So I put it together for myself and then decided to turn it into a book, but not the other way around.

Nice. What? Promotions and marketing for books have not worked for you because you've done. Dude, you've done four launches all. Yeah.

Yeah. I would say that Facebook Live has been super hit or miss, depending on how much muscle you can put behind it. Like advertiser access so you can retarget or having people boost reach because of how little organic Reach, you can have have say on Facebook. So that's been very hit or miss. Instagram stories if you have the ability as a verified account to have somebody swipe up and click through have just been unbelievably effective. I was shocked by that, which is why I wanted to mention it. I was just really surprised by how much click through.

If you guys didn't see Tim, I think on Snap, I don't know, one of these social places. You bought billboards in New York. How much did that cost?

Oh, God, a lot. It was a lot. And this is one of those for shits and giggles kind of things, because it was a lot.

Okay, so.

Low six figures. And for six billboards, I should probably 80 plus billboards. I should probably just take my money and light it on fire in the street. But it's a lot more fun to make these billboards that have the quotes of my guests on them, because the quote, or rather the question is, what would you put on a billboard? So I wanted in a way just to thank people for being on the podcast.

What do you think makes you stand apart? Do you think you just have a lot more persistence? Your attention to detail, which to me is exceptional. I've never seen anyone like it. Like so many writers, so many books. Like, what is different about you?

I don't think I'm the best writer. I think I'm a good teacher. And I think it's the details. I think it's a. I'm writing about stuff I actually give a shit about. So I'm driven to get the details. And then it's the super hyper specifics. It's like, what do you have for breakfast?

Why.

What did you try and reject? Why do you choose this order of exercises in your workout? What time? Why do you do it at the same time every day? All these super specifics. The brand of taurine that you use, why did you. All these super, super specific questions, I think is people gravitate towards it.

All right, now we're going to go through a few more fun, personal ones. These are ones. So at our company at Sumi, what we do is we have interrogations whenever we hire people. And as well, when we. When we do our team retreats, we do interrogations. So the questions are pretty out there. All right, this is. You have to choose. Mom or dad. One of them's going to die. Who do you keep?

Oh, God.

You're like, where's Oprah? My.

My dad would probably volunteer. So I'll. I'll take my dad. To save Mom.

So there we go.

All right.

Which guest on your podcast was the hardest for you to get?

Hardest for me to get? Probably Jamie Foxx. That took a year and a half, so. Turned out well, but took about a year and a half.

Who's the next guest that you put a year and a half into getting.

Oprah or Neil Gaiman? I've probably already put a year and a half into Neil Gaiman. So it's tbd. And it's not like he said, no, no, no, he said no, not right now. I'm not doing any media to focus on writing, et cetera. So I would say the writer, Neil Gaiman, and then the queen bee, Oprah.

It's so interesting because so many people like myself or anybody out there is like, oh, look at the stuff that just he, you know, he just texted, Jamie, Jamie, what's up, man? Let's do it. But I don't think they realize you put in a year and a half to actually get that created. And no one ever. How'd you get your name? Why did your parents choose Tim?

I honestly don't know. I think they just like the sound of it. It's a biblical name. Timothy. It's a type of grass. I don't think that's why they chose. I wish I had a name I like Tim, but like Gideon. Like, oh, yes, it means the protector. Like, oh, how cool to be able to say that. But I think they were just like, okay, yeah, I think this embryo is a Tim. Let's go with that.

Do you have any nicknames growing up?

Tuna Fish. When I was a tiny kid, when I was an infant, because I went from really small preemie to extremely fat. And I was just a voracious breastfeeder. Still am. I'm kidding. And I couldn't a turn over myself, so I was just kind of like splayed out on my back like a fish. And my eyes had some muscular issues, so they went in opposite directions. Tuna fish.

I give you a million bucks today, and you have to spend it like Brewster's million. 24 hours, you get a million. What are you going to do?

You know what? I would divvy it up into 20s, give it to people. Since 24 hours in New York City with the. Probably my fans with the obligation that they give it to someone else or pay for something for someone else.

So what is that, a million? Let me see If I've got 20, 50,000 people. Not too bad. That's like one block of New York.

That's doable. Yeah, it's doable.

What's the worst investment you've ever made?

Oh, it's a long list. Let's see. Okay. Oh, I got one. No offense to these people, if they're watching, I doubt they are. A startup called Badongo, I kid you not. It was a file sharing service out of Taiwan. I want to say that was my first or second ever startup investment and I got so excited about it for a slew of reasons that are totally ridiculous. I think it was my first real investment. 50 grand, immediate crater, just immediate implosion. So that's the first that comes to mind.

What was the last time you were nervous and or cried?

I cried. Was probably on some large dose of psychedelics, which is two of the longest chapters in the books. That was probably about six months ago. I don't cry much. Probably should do it more. I think it'd be good for my health. Nervous would be doing the Dr. Oz show just a couple days ago. I always get nervous with that stuff. That was a 15 minute segment. That's a lot of stuff to remember. I also no at Dr. Oz doing the TV show with Mehmet Oz.

Oh, that's pretty wild.

Yeah. 15 minute segment is a long time. You have to be like beat, beat, beat and hit all your marks. I was nervous about that because it's not how my mind operates.

If single or taken, people want to know. Tim.

Steakin I'm shaken.

I think you sent out an email today. But what's your breakfast routine these days?

Breakfast routine right now is actually during launch is probably going to be either and I'm rotating exogenous ketones like a powder. There's a product called Pruvit P R U V I T that I'm liking. These days I eat very little because I have to hit the ground running right away. Or Isopure protein. It's just an easy to consume whey protein ready to drink in the mornings.

So let's say you become Jason Bourne and you have amnesia and you have to start your whole life over tomorrow. What do you think you would do? This is what people are asking. I was watching Jason Bourne last night.

If I woke up tomorrow and had amnesia, I would probably walk to the Gap store across the street here in New York City and get a job. I have no idea. Folding T shirts or something because I wouldn't know what I was able to do. I would have no idea. That's probably where I'd start because there'd be attractive women in The Gap store.

We met originally and I sent out my email which was like, you were in Argentina, traveling, surfing in Brazil, something like that. If you, if you had to move to one city and you could never leave, which city in the world would you live in?

Probably San Francisco. I mean, I've been there for a long time for a reason. It's one of my favorite cities and you have access to just about everything. I would go with San Francisco if I couldn't choose that. I would probably choose New York City.

New York City. All right, we're going to go to some more of the audience questions. Some of them are really bad. I might just do the worst ones and then just let people see what kind of answers you're going to get out of those. A lot of people are asking, so the two common themes I'm seeing are like, keto, do you have any thoughts? Because we talked about it originally when we chatted on your show. Anything keto interesting to you or boring to you about keto or not give a fuck?

Well, I'll tell you what I think most people miss about keto and that is and why I still do, for instance, like today, slow carb diet. I do it 90 plus percent of the time that keto is really binary. You can do the slow carb diet or even something like Paleo 80, 90% correctly and see a lot of benefits. If you try to do keto and you only get it 90% right, you are going to do a lot of damage to yourself. If you have a super high fat diet and then you're consuming enough carbohydrates not to go into ketosis, you can really mess up your blood panels and I think your health in General. So keto is.01. You have to get it right. And to get it right is surprisingly tough. And it's extremely guaranteed to be boring. So I think that keto for the maniacs out there who are super OCD and who are going to track things and do finger pricks for blood tests multiple times a day, it's compatible and I think there's value in it. But otherwise I'd say generally stick with something else. I still do both. But you have to be OCD to.

Do it right, to stick in full ketosis.

Yeah, yeah. I mean, because you can knock yourself out with a single avocado, people don't realize it's like, oh, it's fat. No, it has 10 to 12 grams of carbohydrates probably. You can't eat a whole avocado. And Stay in ketosis for most folks.

And a lot of people are asking about starting business stuff. Do you have any like, fuck, I hate a lot of those questions because they're not going to do anything you say. You're going to be like, hey, here's actually what.

Yeah, I would just say keep it simple, like scratch your own itch and focus on 1000 true fans. Don't pick 17 different social platforms to try to develop. Focus on something ideally you can monetize. And we've talked about this before, Noah, like an email list or a blog that's based on open source software like mine, WordPress, where you're not at the whim of some social network that may or may not exist two years from now. But before you even look at those tools, it's like scratch your own itch. 1000 true fans. That I think is end category over incremental. So read the 22 immutable laws of marketing, or at least the chapter the Law of Category, which I actually excerpted and put in Tools of Titans for that reason.

You said something. I saw you at Denver at 212. You were in and out, but you said something and I just wanted to repeat it because it's actually stuck with me. And I think it's always funny when people say that. Stuck with what? Stuff sticks with them. And I'm like, dude, I don't remember saying that shit. But you were saying, like, a lot of people are always like, how do I, you know, meet people like you? How do I be around better people? And the thing you said is change your geography. And you hardly ever hear people talk about that. And I was like, oh, that's so fucking true. So actually next year I'm going to go live in San Francisco, back for a month. Because I was like, yeah, I'm not around. Yeah, I'm just not around. Like, that's how we met. Because I was in the Bay working at Mint and you were starting your book and I was like, yeah, let's just go grab coffee or whatever thing that is. But I'm in Austin, where it's an amazing city, but it's a little bit more in retirement mode. So for people out there, if you're like, oh, I really want to be growing my business, I want to be growing personally, I'm going, whatever way you want to grow, possibly think about changing your geography. So I just wanted to reiterate that I thought it was great.

Yeah, for sure. I think the, the. If you want, if you're the average of the Five people you associate with most, and you're taking that seriously. Well, you could like fritter away hundreds of hours trying to make it work in a tough place. Or you can take that number of hours, make a little extra money and rent an Airbnb in San Francisco for a month. New York City for a month. Pick your city for a month and give it a shot. I think that's very important. And the where of happiness too, that's another one. But that could take a long time to talk about. I think about what I should do, who I should be with, what I should do, why I should do it. They think of all these whys and they forget the where.

You have an assistant and I've seen your assistant since the beginning, it seems like Donna has always been with you. What secrets does she know? If I did an interview with Donna?

Yeah.

So Donna, if I kidnapped Donna and I like, was like, all right, now you gotta tell me everything. What do you think?

Yeah, if Donna. Donna gets to see the best and the worst of Tim Ferriss. So what's really funny is when somebody sends like a really entitled, terrible pitch or something like that, or they, they interview me for something and then they want me to do all the promotion for it. I have these certain pet peeves and she can just tell when I'm about to lose it, especially in a week like this week where I'm on two hours of sleep and so she'll send something to me, but it's almost with a little smiley face emoticon which she generally doesn't use, but because she'll send it and she knows that I'm going to fucking lose it. So I would say the impatience triggers of Tim Ferriss, she would be able to give you the cheat sheet.

So it's funny, I've been talking to people I work with, a person named Melody, who's awesome in la, who helps me with a lot of my personal stuff. What is the most valuable things that Donna does for you? What are the one or two things that you're like, man, I'm so fucking grateful that I have this virtual. Well, she's a real assistant.

She's just virtual. Yeah. She also lives in San Francisco, so I do see her a fair amount. The most valuable thing Donna does is not accept my requests at face value. What I mean by that is if I'm running around like a chicken with his head cut off, let's say this week, and I say, donna, I really need you to do X because of Y, and she'll Stop. And she'll think about it and she'll say, okay, Tim wants this because he actually wants this outcome. And he's giving me a pretty mediocre suggestion for how to do it. I'm going to just take the initiative and do a better job than he's actually asking me to do. I will choose a better option. So in terms of travel planning, itinerary, deflecting people, protecting me from certain types of things, she's really good at thinking on her feet and improvising and improving upon my instructions. I actually got that advice worked by. I think it was Reid Hoffman, billionaire, who was like, the way you can tell a players is they don't just take your instructions at face value.

That is awesome. Where'd you find her, by the way?

I found Donna through TaskRabbit. Believe it or not, I was using TaskRabbit. I'm one of the first advisors to TaskRabbit. Used them for years and years. Still use them. And I used her. She kept on just popping up, accepting my tasks. She didn't know who I was. And this happened to me 612 times. And I was like, you're really good. Are you interested in doing a lot more hours? And that's how it happened.

It's funny, my. The system that I have, it's not. I feel so weird saying mine, like, it's so possessive, but, like, the system I work with, she's in LA and I'm going to LA next week. And I was like, hey, can we meet in person? Because we're working together so much. And she's like, no. And then all my friends are joking how it's like, actually an Indian guy, like, in India. And I'm like, no. I see the photo. She's like an Asian woman and says, la.

But that's so funny. It might be. I had a team in the Philippines at one point who was working for me, but they told me they were in Montreal or something. And then they didn't get back to me for two days as many years ago. They were late and I said, well, guys, what happened? And they go, sorry, the bridge was down in Manila and it took out the Internet. And I was like, wait a minute. You never know. Could be a very effective Indian guy.

One thing that I was thinking about for this book especially, and I think most people, if you haven't gone Bonnet, go Bonnet. I'm gonna make up new words today. Go get Tools of Titan. Tim has been nice and us to come hang out, and he's got a Crazy fucking day. You normally have done in the past three books. I'm really into marketing. We've talked a lot about marketing over the years. You've done these massive, like, hey, we're gonna go fucking, like we'll go to the Mars. Or we're gonna go like party in this, like Ibiza together. Do a lot of drugs together, whatever. Well, not drugs probably. So we'll do all these like herbal supplements together. So why don't you do the big land rush thing? Big, like, hey, if you buy a million books, like I'll call you or some shit like that.

Yeah, because there are a few reasons. Number one is that it is a massive headache. It is a massive headache. And you pay the tax of follow up and customer service for in some cases, six to 12 months afterwards. You've basically filled up your calendar for the next year with obligations. That's part one. Part two is that after my experience with the Four Hour Chef. I don't think we've actually talked about this. I haven't really talked about it. So I try to keep it short after the Four Hour Chef, which I'm really proud of, but it was boycotted because it was published by Amazon by everybody. I mean, Costco, Barnes and Noble, everybody boycotted it. And it was super tough. And I was really beholden to certain types of distribution and certain types of outlets for marketing. And so I decided two things. A, I'm going to get better at publishing my own books in certain ways. So I started practicing with audiobooks. And then secondly, I focused on building up the podcast and my email list so I'd be less dependent on outside sources. So I just feel like I've put in the work for the last two to three years with cultivating more, hopefully good content and dedication from my fans. And so far it's paying off.

How do you get people? And I wonder because I feel like the people that follow me and listen to me, they never do anything I say. I'm like, hey guys, can you do this? They're like, fuck you. No, I'm like, okay, but for somehow the Tim Ferriss fanatics for Ready and I don't know what you call them, they do whatever you say. What did you do to get into these people's mindsets? And it's a positive thing to some extent, I think. How did you get people so committed to following your recommendations?

Well, I think that I try it all myself and I'm super specific. So when someone tries, let's say the Upside Down Fire and they're like, oh my God, why has nobody ever told me about this before? This particular way of building fires that just lets fires burn for hours and hours and hours without you having to touch them. Then they're more inclined to listen to my advice about say, breakfast or if I help them lose £100. I met a guy at a book signing yesterday, lost, I think it was 150 pounds or more than 100. Then if I tell him, well, you should read 1,000 true fans. And he reads that and he's like, oh my God. This whole entrepreneurship thing doesn't have to be as complicated as I thought. It just leads from one to the next to the next. So I think that once you've built up that. And I also very rarely do explicit asks of my audience. Occasionally I will, but not very often. Usually it's just like, hey guys, here's this recommendation. I have no vested interest. I'm not involved with the company. Hope you enjoy it. So I think it's building that up over time. Gas, snacks, tolls. This trip is draining my wallet.

Yeah, but we'll be with family.

You're in a good mood.

What's your deal?

What's my deal? I saved at Metro with no activation fees and I got one line of 5G for just $25 per month. Kept the phone I love and a 5 year price guarantee on my top.

Text and data detour to Metro.

Get that more for your money feeling only at Metro by T Mobile.

Just bring your number.

$30 first month and $25 after with autopay not available. If with Metro or T Mobile in the past 180 days, looking for a Valentine's gift she'll truly love. 1-800-Flowers.com knows what she wants. For 50 years, 1-800-Flowers has helped guys like you get it right. Delivering millions of fresh Valentine's roses nationwide. 1-800-Flowers offers premium fresh cut flowers backed by their seven day freshness guarantee plus same day delivery when you need them on time. Valentine's is coming up and bouquets are selling fast, so don't wait on this order today at 1-800-FLowers.com. sXM. That's 1-800-FLowers. Com. SXM.

I think one of the other things that you said in Denver too, which is really interesting. So I guess what you're really saying though is I have shitty recommendations.

Well, I think what I'm really saying is I don't believe that your fans don't listen to you and that I know for a fact they happen to. I'm Flirting with you. I told you I wouldn't do this publicly. I know.

No, no, we've got two minutes. That's. That's long enough for me. You know that. The one thing I just want to reiterate that you said in Denver too. I mean, it was funny. I was taking a bunch of notes. It's actually in this book right here. My little Noah Moleskin.

Oh, cool.

I love it. Was around.

I have lots of notebooks too.

Gotta write it down. It was around how, like, shit. Oh. It was about how you give away so much stuff for free. So a lot of the things, you're never like people, oh, we'll ask for this. And they ask and ask and ask, but you've actually on the opposite. And you said. And I thought you said it was really interesting about running a business. Either do a bunch of little tiny transactions or give away everything free and then ask for something big at the end or ask for something way later. Like, how do you think about that?

Yeah, the way I think about it is free or ultra premium. That's it. So I don't do much in terms of selling products or anything in between, say, free. So 700 plus blog posts for free. I mean, thousands and thousands of pages, hundreds of podcasts. For free or ultra premium, where I'll do an event, let's just say, for 200 people and charge eight to $10,000 a seat, which I've done before. Of course, then you have to deliver. But I do. Free or ultra premium. I try not to do anything in the middle because there's too much competition.

I love the way I think you think about that.

Yeah, for me it works. Seems to work really well.

Two things, because we're out of time. Number one, can you walk me through your day from start to finish? Because I think for everyone here, especially myself, it's going to be. I think all these people are like, oh, I'd like to have this stuff. I'd like to have Tim's lifestyle. Or no, I don't think you know what it takes. And this is a guy who's already. He's already made it to some extent in terms of, like, you don't need more money, you've got all the attention. But like, what is the day? From 1am till the end of today. What does it look like? Do you have a. Do you have your counter nearby?

Yeah, I do. All right. So I was up until. I mean, I didn't go to Slave, really. So at midnight I took an Uber to my publisher's Offices. I went to the ninth floor, sat down with a landline which was required for this. Did coast to coast AM from 1 to 3am Radio shows. Radio shows. We had to prepare for that in a number of ways by providing them with talking points and potential questions and so on. Then I got picked up at, turns out, 5:50am at the apartment where I'm staying. Went to Squawk Box and that was from. I took an hour and a half, but there was only five minutes on television. That's the nature of television. Came back here, took some supplements, sprayed some zinc in my mouth, went down for the count for about two and a half hours. Woke up, we're doing this of course, together. Then I'm doing a product hunt, Q and A from 2 to 3. Then I'm getting immediately picked up in a car going to the 92nd Street YMCA in New York City. This gigantic venue which has been months in the planning to both build out the program and to sell out. It's a 900 person venue. We're doing a arrival, 4 o' clock rehearsal from 4 to 5 and then we have a number of things planned. I'm going to be doing a bunch of other different projects and to dos until we start letting people in around six o', clock, start the program at seven. I'm doing a live podcast taping. There's three segments we had to plan. I have five guests coming and that ends at 11 o' clock, at which point we then have an Additional hour of VIP Q&A and cocktails in a separate venue. Then I come back here, probably do another two or three hours of damage control and cleanup and then I face plant and sleep. Finally, I will reward myself because tomorrow is an off day, mostly off day. I'll take probably 12 hours of sleep and then wake up and hit the ground running.

So 24 to 36 hours, just of hardcore, very intentional work around promoting the book.

Yeah, I'm either on or I'm off.

When you're on, you're on.

Looks, this is what on looks like.

I got two more things. I know you got to get going. You're tired, you have half an hour to get going. People are asking why no audiobook? That's just a real quick one. Yeah.

So audiobook, it's going to take at least three to five months and it may be in the form of an app instead of an audiobook because I want all of the guests, voices like you, Noah and other people to be part of it. Yeah. And that just takes a ton of Production time, It just takes a lot of work. It's going to be extremely involved. So it's going to take months and months, guys. And honestly, you want the illustrations. You want a lot of the diagrams and so on in the print or the Kindle edition.

They're.

They're very necessary and important for a lot of parts of the book. So I would say grab one or two of those formats.

All right, so what I'm going to do is I'm going to buy 10 books right now for people. And all I want you to do is tell me how Tim's. Like, either his podcast or any of his previous books have affected you and Tim. Just give me, like, two minutes. They're going to go crazy on this. Tell me all the things that. How you affect them, because I think it's kind of cool to hear.

Yeah, yeah, yeah.

So. And I'll buy. I personally buy 10 books right now for. Just leave a comment in questions. I'm going to call a few out, and then you can. You can get out of here. I know you got to run around, so I'll buy 10. What I need you guys to do is post in the questions box how Tim's, like, for our work week, for our chef, for our body. If you've already gotten Tools of the Titans or his podcast or something else has affected you, let me know how it's affected you. I'll buy you guys 10 people a book you can give away as a gift or for yourself if you don't have it already. All right, so now. Yeah, it takes a second, and then.

It just like, you know what? For you, Noah, you know I love you.

We have.

I can buy some time. I'll just. I'll buy us some time right now. I'm going to text the wizard of Oz and make some things. Make the. Make some things that will glide around.

So, Gregory Panowski. So you get a book. I feel like Oprah. You get a book. You get a book. Gregory Panowski and got a good job. Be a little more specific, Gregory. That kind of stuff makes it really, really more interesting for us to share that out loud for everyone else. Wow. Joey Corenman. He read Four Hour Workweek in 2013. His Muse business did $1 million this year. He's living the goddamn dream. If Tim sold posters, I'd hang one in my bedroom. That's a answer.

All right, I'll use a younger version with more of a quaff.

Tim, we can.

Congratulations, man. That's amazing.

That's so crazy. Tim we're gonna get matching toupees, bro. Matching. Joey, post your address. You're gonna get a book. Reuben Metcalf, you posted. He said, Holy. I lost 40 pounds in like 9 weeks on slow carb. No joke. That is badass. Reuben. I'm gonna send you a book. Josh leviton. I lost 20 pounds in seven months, went from zero to eight pull ups, started meditating and thinking about happiness and contentment versus accomplishment. Josh Levitin, post your address. I'm hooking you up this one. Tyson Mains. Four Hour Work Week has changed my life. I started my first business after reading it, and now I'm traveling the world just like Tim. Kathleen Kakouris. Love the podcast. Help me be brave to be an entrepreneur. Awesome. Now people are requesting Tim Ferriss posters.

Oh.

Narendra Mandapa. Mandadapu. Read the 4 Hour Chef and made a list of low carb diet recipes. 50 pounds in six months.

Did you do you hear?

That's.

That's a large toddler.

That's.

That's significant work. That's good.

You hear more success stories from the Four Hour Work Week or the Four Hour Chef or body. Excuse me?

I hear, I hear. You know that they're. They're pretty evenly split, but when people come up to me in person, they tend to often talk about the Four Hour Body because they want to show me a before photo. That happens pretty often. But Four Hour Work Week is still the mothership that's had the biggest lead time in terms of advantage of when it was published.

Victoria C. Read the Four Hour Work Week, quit her corporate job six months ago, and she's putting this in all caps. I quit my corporate job and started an online business, designing my life so that I can live and work anywhere. He's changed my life and made me feel like anyone can do what I've done. Reading that, reading the book.

Dude, these are making my day. Guys, honestly, I've had a long day already and this is exactly the fuel that I need, so thank you.

Dude, this is so cool. Pete McPherson. I know Pete. I've seen his name a bunch of times. He said before I work, he taught me the opposite of what my parents taught me. Tim is your father? This is like Star Wars. I think you're basically like Pete. You should change your last name to Ferris because you're making.

Please don't do that, guys. Don't do that.

The thing is, Kagan, on the other.

Hand, I think is easier to spell. Go with Kagan.

Kagan works. Dude, this is awesome. So Emmerich Thorpe said, I spent $2,000 on myself to bring about a new experience that I would not otherwise have had based off his questions, which he knows. Cool. I don't even know what question, but that's awesome to hear. Dude. There's literally a lot of this. Holy moly. Stephen Kemp. Six kilograms of muscles in eight weeks for our body. Thanks, Tim.

That's a lot. That's 18, 18 plus pounds right there.

Holy moly. This person keeps you math.

It's not 18 pounds, it's like 15. Sorry. 2.2.

That's still not too bad, man. Holy moly. One of my best friends, Eric Southwell. There's been four books to change his life and he's like, Tim Ferriss. And so then I was like talking. I was talking to you and he's like, you know Tim. I'm like, yeah, I know Tim. I've known you a while. But anyway, so Eric Southwell, like, literally changed his life and now he's going to live Canary Islands. You ever heard of that place?

Oh, yeah, for sure.

He met some.

Absolutely. Nearest Near Spain.

Yeah, yeah, yeah. So he met a girl on Tinder. Now he's moving there and that's. Yeah. I was like, dude, you gotta name the first kid Tim. Second one Noah.

Or hyphenated. You could do Tim. Noah.

Like a.

No, Tim sounds better. Like the Secret of Nim. Nim.

If you had kids or when you have kids, whatever. Do you have names already thought of?

I like short Celtic names or just short names in general. Like Dorian. These sort of very, very short. In my mind at least. Short names. That's one that comes to mind. Cadence, I like quite a lot for a girl.

Cadence.

I mean, it's not.

Oh, I like that.

It's a good one. I haven't thought of tons of these names. It's not something that I think about all too often, but when I find one, I'm like, oh, I like this name.

I think about it a lot. And I don't. I don't even have a girlfriend now. I just. For all the. Anyways, I went to a sperm bank, so I figured, like, maybe those people will name the names I want.

Maybe.

Last week, were you storing or donating?

Donating, because I'm creating an army.

Oh, wow.

I'm creating an army, dude.

Okay, okay. Good. Good man. Good man.

So, last one, I'm gonna. I'm kicking you out. I'm kicking you out, dude. All right. But this is from Frankfurt. 4 hour workweek enabled me to stop Being overly busy, consulting and reduce my work time to four hours and then spend my time running a non profit reaching 500,000 people. Now our team uses your strategy. P.S. meatloaf did the trick too.

Oh, that's hilarious. Yes. Okay, so what that refers to. Yeah, there's a meatloaf recipe in the Four Hour Chef. And yeah, it has to do with sex and getting laid, but it's a hell of a recipe. So check it out. Meatloaf.

All right, guys, if you haven't bought the book, go check out Tools of Titans. Tim, always good to see you. Your sexy face. Get some rest, guys. I'm sticking around for a little bit more, but make sure you go grab Tools of Titans. Thank you, Tim, for coming and hanging out. I hope not. I hope this is one of your. I hope it's one of your better chats and things that you're going on today. Gives you a little more energy to go kick some more.

No, this is like I'm glad to not have the usual five questions that I get ad nauseam. So thank you, Noah, and to everybody who showed up, thanks so much. The feedback was great. I mean, this is the fuel I need for this particular day, trust me. So thank you guys. I really appreciate it. And if you want to, if you want to see some sample chapters of Tools of Titans, you can just go to toolsofttitans.com you can read the foreword by Ogald Schwarzenegger.

So what is it? Toolsoftitans.com yeah, you got it. Boom. If you guys want free chapters, if you're like super cheap and you don't want to put up a few bucks, I have a copy of Gave one away. If you want to get a free sample chapter, toolsofttitans.com where do I sign up for the sample chapter?

Dude? Oh, it's just the intro and forward on the Navbar. But honestly, I think this is the best book that I've done and it's effectively the sequel to the Four Hour Workweek, the Four Hour Body, and the Four Hour Chef because it's broken into the three sections of Healthy, Wealthy, and Wise. It's basically everything I've learned since those last three books came out in those three areas. I hope people enjoy it. And either way, happy holidays and beyond to everybody listening, especially you, Noah. Thanks very much.

All right, bye bye. Well, that's a wrap. I really, really, really, really hope you enjoyed this episode. If you did, I want you to go text someone you love them and just be like, yo, I'm thinking of you right now. After that, write a review of the show or send it over to someone else that you think would really appreciate it. And then after that go enjoy a taco. I know I eat tacos.

I really did.

I just had one again this morning. Feel free to tweet me any feedback. I love learning how to make every episode better in the future and I want it to be fun for me and I want it to be fun for you so that you're really getting something out of it too. So Oakagagan K a G a n you can tweet, twat, whatever you want to do. Let me know. And I love new episode ideas or ways I can make the show better. And you can find more about me@okdork.com and the companies I help work at. Which is appsumo.com, which is a Groupon for geeks, and sumome.com, which is free marketing tools for people who want to keep kick ass in their small business. Have a great day. Bye.

So as you can see, this is a very original podcast. So go ahead, check it out on itunes. On Stitcher it's called Noah Kagan Presents where you can check it out okdork.com podcast and if you go to okdork.com podcast, Noah's running a contest and he's giving away some insane prices with the launch of his podcast. Whole bunch of gifts from electronics to clothing to software. It's his way of celebrating the launch of his podcast. All right, that wraps up today's bonus episode. Today's Must have Episode I'll try to get more of these must have episodes out to you soon, but until then I'll check you on Monday's episode. Take care.

Gas, snacks, tolls. This trip is draining my wallet.

Yeah, but we'll be with family.

You're in a good mood.

What's your deal?

What's my deal? I saved at Metro with no activation fees and I got one line of 5G for just $25 per month. Kept the phone I love and a 5 year price guarantee on my top.

Text and data detour to Metro.

Get that more for your money feeling only at Metro by T Mobile.

Just bring your number.

$30 first month at $25 after with autopay not available. If with Metro or T Mobile in the past 180 days.