MBA1151 When to Use Squeeze Pages to Maximize Conversions

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I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of the Hundred Dollar mba, a complete business training and community online. And in today's lesson you will learn how to use squeeze Pages to maximize conversions. A squeeze page, or also known as a landing page is a page on your website that is optimized to get somebody to convert to you. Whether it's signing up for your email list, signing up for a free course, a webinar, a PDF. The point of a squeeze page is to remove all distractions and get laser focused on what you want your visitor to do to get on your email list. In today's lesson we'll talk about the elements of a great squeeze page, when best to use one and when it's not such a good idea to use one. And my number one rule of thumb of how to maximize conversions and use them as great marketing tools. We got lots to talk about, so let's get into it. Let's get down to business. Let's talk about squeeze pages. They're also known as landing pages as I mentioned earlier, but I find the term squeeze pages to be a bit More descriptive. Why? Because this page squeezes or forces the visitor to do one thing, one call to action. These are often used to get people to give their email address in exchange for some value so you can build some trust with your audience. Whether it's a free video course, email course, signing up for your webinar, getting a free ebook. The page has no navigation menu. The there's no exit and there's no other links, no other links to go to. The only thing they can do is sign up. The only other option is to close out that tab or window. Well, squeeze pages are fantastic for getting people to do something. Sometimes you need zero distractions and no other options. You need a simple page that gets people to do what you want them to do and in this case, give their email address in exchange for some great value. When you give a visitor too many options, it's too easy for them to leave that page and leave your website altogether. Whether you have like a right column with your latest blog posts or a navigation menu in the header or footer that takes them to different pages to your website, that may seem like a good idea because hey, you want them to learn more. But for somebody who's new to you and they're coming from absolutely cold traffic, going down the rabbit hole of different pages can can easily get them off track and not getting them to sign up. So there are certain scenarios where squeeze pages are very important in my opinion. Now I'm all for giving information on your website, great blog posts, great feature pages, great about pages, but have that on your website, on your actual homepage or links to it on your homepage is what I mean. And this is fantastic when somebody finds you organically, when they search for you on Google, they're looking for you. So when they get to your website, they have the motivation to read about you. Look at your pages and they're already sort of sold on you. They've heard about you, they've been searching for you. So somebody who's fresh, who's never heard about you, let's say they're coming from an ad, you need to take them by the hand step by step, and you have to guide them through. And the best way to do that is say, hey, I'm going to give you something of value. Give me your email address, I'm going to email you and we're going to start the relationship. Remember, without their email address, there's no way for you to continue the relationship or get back to them or tell them about your offers or tell them about your news or latest blog posts. So there's no way to build trust because once they leave that website without giving their email address, you can never get them back. They're going to have to come on their own accord, which is not a guarantee. So first let me talk about the best scenario or the best ways to use squeeze pages and then we'll talk about the great elements in squeeze pages that you need to have so you can convert as high as possible and get people to sign up for your opt in. So number one, I highly recommend you use squeeze pages for ads. If you're running Facebook ads, Google AdWords, any kind of ad or cold traffic anywhere that you're getting people you're paying money to check you out. It costs money to get them to get to your website. So you need to capitalize and grab their email address. There's no messing about here. Don't send them to your homepage where they can get lost. Send them to a very dedicated page and I would definitely target the ad and put information about what's on the squeeze page on the ad so that you can get higher conversions. And we'll talk about that later. But the, the point here is that if I'm running ads, I'm not gonna run ads just to my product like Webinar Ninja. Hey, we have a software called Webinar Ninja. Check us out. And I take them to a squeeze page. No, I'm gonna get very specific. Learn how to run your first webinar with our seven part course. That's the ad. The ad takes them to a squeeze page that gives them no other option other than to sign up for that course. Basically, it's a glorified form. It's a page with a form with some images and some text to get them to convert. Once they put their email address and they sign up, mission accomplished. My ad worked and I paid good money for that result. If I didn't have a squeeze page, there's a good chance they're going to get to my website, click some other pages and never really sign up. They'll get lost, forget, have to go, waste too much time. Distractions are everywhere. Once again, they're on my email address. I can then build my relationship, send them an email sequence giving them, you know, some of my best posts, some other great freebies, invite them to a webinar. We're gold. Now we can build a relationship. I can nurture that person into a customer. So squeeze pages, great for ads. Number two, any type of freebie you're offering on your website. So say, for example, you have your website, you have your homepage and it has your products and services and on the header you have your about page, you have your pricing page and then you have, you know, maybe a free course or they can sign up to watch a demo on that page. There should be no navigation. Why? Because again, you want them to convert, you want them to just get to the point. If you want to see an example of what I'm talking about, just go to webinar ninja.com right now. You do that on your phone, even if you're on a mobile device. And in the menu, in the navigation menu, you'll see an item that's called demo. This is a page where people can sign up to watch a full length demo. This is a page where people can sign up to watch a full length demo of webinar Ninja. On that page you could see it's a squeeze page. There's no navigation menu. There's no other option other than to sign up for the demo. Why do I do this again? I want no distractions. You clicked on the word demo. Let's sign you up for that demo. And you'll notice that the actual submit button for the form to sign up is Watch demo. Now I want to create the sense of step one, step two. Like step one, you clicked on the demo page. Step two, you want to watch the demo. Now just put your name and email address and it's all set up. Another great use of squeeze pages is when you're sending somebody to your website because you want to offer them a free gift. This is great if you are a guest on a podcast, if you're a guest on a video show, you're being interviewed for a blog article. If you're guest posting and you want to tell them, hey, I have some really cool guides that you can check out. Check me out one zero zero MBA NET guides. And it's a singular page on your website that allows them to sign up for your give mes, your gifts, your opt ins. Of course you could do this with a singular thing like I have a squeeze page for our webinar. If you want to sign up for our webinar, go to webinar ninja.com workshop and you can check it out. So that's just an example of what I do. If I'm a guest on a show, I have a easy to remember easy link for me to say. And it leads to a squeeze page which welcomes them and gives them that call to action. This is also A great link where or page you want to have on your business cards. A lot of people just put their website on their business cards. I like specific landing pages. Why? Because you're capitalizing on the fact that you met somebody in person. They like who you are enough to take your business card. So give them something of value. Give them something they can chew on. Give them a free course or some of your free resources and get them to sign up. All right, let's talk about the elements of a great squeeze page. There are three important elements you need to have on on a squeeze page. Number one, wherever they're getting referred to before they hit that landing page, it needs to correlate to the actual page. We talked about this. The ad should look similar to the squeeze page. Why? Because you don't want it to be a jarring experience. You want them to feel like, yes, this is what I clicked on, this is what I want to sign up for. You want to make this as smooth as possible. If there's any interruption of flow, people get kind of jarred and they X out, they leave your website or they hit the back button. So. So congruency is element number one. Number two, a great headline. You want them to read something that's gonna grab their attention and make them say yes in their mind. Let's say, for example, you ran an ad on how to get fit for the summer. An eight week plan on how to get healthy before you hit the beach. The headline's gotta grab them and make them say yes. So something like, are you looking for a plan that you can stick to and get results? They're going to say yes. Sign up for my free 8 week workout plan to get ready for summer. So a great headline that makes them say yes is element number two. Element number three, an easy signup process. Minimal steps as possible. If you can just ask for name and email, great. If you could just ask for email, great. Too many people try to ask for too much information. This is the first time they're interacting with you. You don't need their phone number and their mailing address and their blood type. Right. You don't need all that information. Get the minimal information as possible. I like name and email address. So I can address them by name in my emails. And then later when they become a customer, I can then get all that information and then I can, you know, call them if I like, send them a gift in the mail up to me. Baby steps, take them by the hand. So congruency, a strong headline that makes them say yes, and an easy signup.

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So as you can see, Squeeze Pages can be immensely powerful for increasing your conversions, so getting people to sign up for what you need them to sign up for. I've been running Facebook ads for about five years now and every ad I run that is split tested between a regular page with navigation menus on my website and a squeeze page. The squeeze page will always convert better. It'll always cost me less per acquisition per lead when I use a squeeze page. So much so I don't split test anymore. I just use squeeze pages now because I know they work and it makes total sense. It's a distraction free zone to get people to take a action on my call to action. Thank you so much for listening to the $100 NBA show. That wraps up today's lesson. If you love what you hear, let us know in an iTunes rating and review. And don't forget to hit that subscribe button so you get all our episodes automatically. Before I go, I want to leave you with this. One of the best things about Squeeze Pages is that you don't need to think about it. It's a simple, clean page. You don't need a lot of design skills because it's just a minimal page. Put up a headline, make an easy opt in and give a bit of information of what they're signing up for. That's it. All right, I'll check you in tomorrow's episode. I'll see you then. Take care. Of.

At Capella University, learning the right skills could make a difference. That's why our business programs teach you relevant skills you can take from the courseroom to the workplace. A different future is closer than you think with Capella University. Learn more at Capella Eduardo.