MBA1156 Do Sales Calls Work in Business Today?

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Is it time to reimagine your future? The right business skills may make a difference in your career. At Capella University, we offer a relevant education that's designed to focus on what you need to know in the business world. We'll teach professional skills to help you pursue your goals like business management, strategic planning and effective communication. And you can apply these skills right away. A different future is closer than you think with with Capella University. Learn more at capella. Edu.

Heyo. Welcome to the $100 MBA Show. Your place to go when your business needs that extra oomph every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of the $100 MBA, a complete business training and community online. And in today's lesson you will learn do sales calls still work in business today? Sales calls are a form of outbound marketing where you the business reaches out to potential clients via phone. Now, for most online businesses, most of the marketing is inbound, meaning that people come to your site, they subscribe to your newsletter, subscribe to your opt ins, they subscribe, they get on your email list and you market to them that way. But do sales calls? Outbound sales calls still have a place in business in today's modern business world, whether you have an online business or even an offline business. Well, I'm going to give you the short answer and the answer is yes. But I want to show you how to incorporate outbound sales calls in your business or how to close sales with sales calls without taking too much of your time while serving those clients that need that call to close the sale. I I'll get into the what, why and how and everything in between in today's episode. So let's get into it. Let's get down to business. In today's business, people have gotten so used to text, whether they're writing messages on Facebook or Twitter or Instagram or email or even text message, that we've forgotten that there is this great invention called the phone or I should say voice calls or audio calls because you get set up Calls right on your computer as well. So why would you want to do a sales call? Why would you want to reach out to somebody via phone or rather than email, why would you want to respond to somebody via phone or via audio call? Well, hearing somebody's voice and going back and forth is a whole lot more personal. You can actually get a whole lot more done on a five minute phone call than going back and forth, you know, 10 or 12 times via email. It's just a whole lot more efficient. Plus for higher ticket items, things that cost $1,000 plus some of you listening might be selling coaching programs or Masterminds and they're 5,000, $10,000 to drop that kind of money, you want to speak to somebody. So the higher the price, the higher the touch has to be. So sales calls definitely have their place in business today. But how can you do this without interrupting your whole day making sales calls? Well, we're going to do two strategies. The first strategy is going to deal with outbound sales calls. So let's focus on the strategy. First, you're going to list the top 10 people you want as clients that you want as customers. List them because you're going to reach out to each one of them this month and you want to do this every month. Now, it's not easy to do this if you don't know their phone number or their Skype ID or something like that. So your initial outreach will be via email. Now, you want to make this as pain free as possible for the person you're trying to reach out to. You want to make it quick and easy to understand. You also want to make it easy for them to actually take action and schedule that call. So, so I highly recommend you get a calendar app, something like Calendly or I use something called Book like a boss Schedule. Once is another one. The point of these apps is to allow people to book their time in your calendar. You send them a link, they see your calendar, they see the available times that you have allotted for these types of calls, they choose a time and it's done. This avoids a lot of confusion, makes it super easy for them to do it. So when I write an email and I'm reaching out to somebody, say, hey, I would really love to jump on a call and speak to you about how webinar Ninja can help your business. Here are some people that we've helped in the past. This sounds interesting to you. Why don't you grab a time in my calendar and we can have a quick 20 minute call and I Give them the link to my calendar if they're interested. It's easy and they know what to do. They could just click the link, choose a time. I got a message in my email that they've booked my time. Done deal. Now, in your calendar app, there's gonna be a way for you to send a confirmation message. When they book you, you need to make sure you provide some critical information and that's how they are going to meet you. Are you going to give them a phone number to call? Is there a link they're going to click so they can get on a Google hangout and talk to you? Make it super clear and make sure they have that information handy. These scheduling apps are great because they remind them you know the day of and you know, five minutes before the actual appointment. Once you set this up with your calendar app, it's going to make it so simple for you to have these calls. Now, I like to set up certain blocks of time, a couple days a week, and if I don't have calls scheduled, I can do other things in my calendar. But I know during these hours I might have a sales call. Now, what's great about these calendar apps is that they actually integrate with your own calendar, like your Google Calendar, and it pops in that appointment in your calendar. So you're block booked. And you know, Google reminds you now that's for outbound sales calls. What about inbound? There are going to be people that say, hey, I want to jump on a call and learn more about your product. Now, we get this sometimes with Webinar Ninja because we get larger companies that want to sign up for a service and they sign up with the highest plan we have, which is around $2,000 a year. So they want to get on a call before they sign on the dotted line or, you know, check out with their credit card. And they'll probably email us and they'll get in contact with support or chat with them via our chat on our website. They'll ask them questions and say, hey, we would love to learn more. How can we get on a call with somebody? At that point, our customer service team can just send my calendar link where they can book a time for a sales call. Now to take an extra step and get a link. Get customer support to send you the link of the conversation that they had with the client. That way you have some frame of reference before you jump on the call. You can take that link and plug it into your calendar where the appointment is. And that way when the appointment comes around, you can Check that out before you get on the call. Now, we don't get a lot of these requests, but we get enough to to make sure that we close the important sales large clients that we're trying to actually secure. So setting up these systems really allow you to capitalize on people that just need a little bit more touch so they can actually become a buyer.

Is it time to reimagine your future? The right business skills may make a difference in your career. At Capella University, we offer a relevant education that's designed to focus on what you need to know in the business world. We'll teach professional skills to help you pursue your goals like business management, strategic planning, and effective communication. And you can apply these skills right away. A different future is closer than you think with Capella University. Learn more at Capella Edu.

Sales calls still have a huge place in business today. I don't want to add another thing on your plate, but this is an easy one to add to close sales that need closing. This also differentiates you from the crowd of online businesses that don't have this. You can even have a link on your website on your about page that says, hey, schedule a call with us if you're interested in working with us. If you're a freelancer or consultant or in the service business like a photographer or a videographer or graphic designer, this is a great way for you to close more sales and get more business. Thank you so much for listening to the 100 ONBA Show. If you love what you hear, drop us an iTunes rating and review. We'd love to hear from you. Let us know what you love about the show, what your favorite episode is, so we can give you more of that. Before I go, I want to leave you with this total honesty. I used to never do sales calls just because I was like, I'm too busy for this. I can't take any more time out of my schedule to do this. But then I realized, hey, this really helps market the business. Even if I don't close the sale, it's going to give them a great experience and that client's going to say, hey, I wasn't ready, but I'm going to tell other people about that experience. I had that phone call, I had how helpful Omar was, and I'm glad that I changed my mind and started to take on more sales calls. Thank you so much for listening to the 100 LMBA show. I'll check you in tomorrow's episode. Free ride Friday. I'll see you then. Take care.

Is it time to reimagine your future. The right business skills may make a difference in your career. At Capella University, we offer a relevant education that's designed to focus on what you need to know in the business world. We'll teach professional skills to help you pursue your goals like business management, strategic planning, and effective communication, and you can apply these skills right away. A different future is closer than you think with Capella University. Learn more at Capella. Eduardo.