MBA1227 The 4 Sins of Podcast Interviewing + Free Ride Friday!

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And once you leave us a review, you enter our draw every week automatically until you win. It's our way to say thanks for leaving us love on itunes. All right, let's jump into today's episode. Hey O. Welcome to the Hundred Dollar MBA show. Because you don't mess around with your business. That's why we deliver daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenh. I'm also the co founder of the $100 MBA, a complete business training and community online. And in today's episode you will learn the four deadly sins of Podcast Interviewing the four Sins when it comes to interviewing somebody on your podcast, if you run a podcast where you interview other people. If you have guests, you need to steer clear from these mistakes. I've been a guest and been interviewed on over 50 podcasts, and many of them have made these mistakes and their show suffered because of it. And those who avoid these mistakes, if I look at them today on itunes, they're rocking it. Your job is to make sure your guest is at their best, that they show their best self, and that you deliver a fantastic episode for your listeners. So this is going to be a manual to avoid the landmines of interviewing. I'll also be referencing some really good podcasters that know the art of interviewing that you should check out. So let's get into it. Let's get down to business. All right, the four sins of podcast interviewing. Sin number one, not starting your interview with a bang, with a tremendous and effective intro. You want to make sure that your show your episode with this guest is the best interview they've ever been on and the best conversation that your listeners have listened to. And one of the best ways to start off strong is with a great intro of your guest. Many people with podcasts that interview guests half ass this one, they just mail it in. Or worse, they ask the actual guests to intro themselves. Tell us about yourself today. Tell the listeners a little bit about yourself. That's the worst thing ever. There's no reason why your guests should be introing themselves. Take a look at some of the best interviews you ever saw on tv, whether it's Barbara Walters or David Letterman or Johnny Carson. Before they bring on the guest, they intro them. They put that guest on a pedestal and give them a spotlight. And you need to do the same for your guests on your podcast. Do some homework, do some research and make it original. So when your guest comes on the mic, they're like, wow, what a great intro. I'm pumped for this interview. I feel good about myself. That's really what you want to do here as an interview on podcasts that really nailed their intro. My immediate reaction or impression was this. This is going to be a great episode. This is going to be a great podcast. And this person knows what they're doing. They're professional. I got to bring my A game. And you want your guests to feel that way. Sin number two, asking your guests questions that are easily found on Google. Let's say, for example, I was interviewing Jay Carpenter, who's the founder of Burton Boards Snowboards, and I asked him the question, hey, Jay, tell me when you started Burton, what year? I can easily Google that question and get an answer. If somebody can Google a question and get an answer quickly, then your interview is a bust. That question is useless. I can easily find the answer on my own. You're not extracting information I can't get elsewhere. And that's what a great interview is, exclusive information. Instead, you could say, when you started Burton Boards in those early days, what was the moment when you said to yourself, this can actually be a successful business. Now we're getting somewhere. Now we're getting to an answer or information that I can't easily Google. So sin number one, having a lame intro or no intro at all. Sin number two, asking questions that people can easily Google. Sin number three, not doing your homework and researching other interviews with this guest. You want to do your homework. You want to look at other interviews, other podcasts, other video interviews, other written interviews in magazines. You want to see the questions that have been asked before and steer clear from those. You want to ask original questions, new questions, insightful questions. You want your guests to be like, oh, I've never been asked that before. Well, that's a great question. And at the end of the interview, you want them to say, this was a good time. This is a great interview. I really enjoyed my time here on the podcast. So by doing a bit of homework and listening and reading and researching other interviews, you know what's been asked. You know what this person has been saying over and over. You want to get them out of the rhythm. You want to get them, catch them off guard a little bit, really. And that's when the truth kind of comes out. When you ask questions that really have scripted it answers for, then you get a really dull conversation. But when you ask questions that they've never been asked before, it catches them off guard and makes them automatically just resort to the truth. It makes them pause and think for a second. That's a dynamite interview. So sin number three is not doing your homework. Make sure you avoid this at all costs. Sin number four, not allowing your guest to speak. If you have an interview podcast, listen to a recent episode and I want you to sit with a paper and pen and, and calculate and write down how many minutes are you talking and how many minutes are they talking. If it's not 80% them talking, we have a problem here. This episode, this interview is about them. You want them to give the information. You don't want to lead them on. You don't want to give your feedback. So sin number four is speaking more than 20% of the time. Now. If you have a hard time with this where you have your own opinions, you want to elaborate, you want to talk about things. I highly recommend you check out WTF Marc Maron's podcast. He's a comedian and he has a great interview podcast where he interviews amazing celebrities. One of my favorite episodes is his interview with Bruce Springsteen. Now, Marc Maron has strong opinions about things and likes to voice them, but he also knows when he's interviewing the guests, he shouldn't be interrupting them. He shouldn't be, you know, overpowering the conversation with his own opinions. It's the guest's time. So what he does is he actually spends some time at the start of the episode talking about the interview that he had with the guest before they jump into the interview. This is the experience I had. It was great. These are my opinions on certain things. Sometimes he does it at the start of the episode and sometimes he does it at the end, but most of the time it's at the start of the episode. Then he jumps in the interview and it's 80, 20 something. That's 90, 10 where the guest is speaking most. Now, if you want to be an absolute ninja at podcasting interviews, I would check out Jordan Harbinger from the Jordan Harbinger Show. He's probably the best I've seen. His questions are insightful. He's very short and to the point. He adds his comments and his clarifications and his opinions without really taking away from the actual guest. Now, Jordan interviewed me in the past and it's probably the best interview I've ever had. I say probably, but I'm pretty sure it was the best. And he brought out the best in me. I felt like it was one of the most insightful conversations about my career. So listening to great interviewers is a great way to get better. So check out Jordan from the Jordan Harbinger Show. I would also check out How I Built this by Guy Raz. This is a business podcast from NPR where Guy Raz interviews founders. I use Jay Carpenter from Burton as an example, but that's actually an episode on how I Built this. And that's an episode I really recommend. Now, when you listen to this podcast and you listen to the questions that Guy asks, it's very short, very to the point, and he's asking questions that you, the listener, have in your head. He's great at this. Now, the style of the show is very edited, but I wouldn't be surprised if this interview was rehearsed or they did a pre interview beforehand because it's so well polished and it shows and the quality of the conversation is fantastic because of it. So check that one out as well. How I Built this by Guy Ross.

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All right, to recap the four sins of podcast interviewing number one a half baked intro or no intro at all. Number two asking questions that you can google and get the answer quickly. Number three not doing your homework, not researching and asking questions that haven't been asked before. And number four talking too much, not speaking 20% or less during the interview. Thank you so much for listening to the 100 LMBA Show. Today's episode's not over though, because it's Free Ride for Friday. Let's see who won this week's Free Ride and the winner is Maika from Germany. Micah says. Superb podcast. Five stars. I love your podcast and I listen to it every day when I drive to work. I haven't had an education on MBA before, but you make it simple and quick so even I can understand it. Thanks for all your efforts and your interesting topics. Hear you soon. Thanks Michael for that awesome review. You are our Free Ride Friday winner. Your mission is to email me over at Omar MBA Net so I can hook you up with this free ride. Again, Omar@100mba.net if you want to win a free ride, just leave us an itunes rating and review and you enter our weekly random draw to win easy course, our $500 course on how to build your own online course. You could be like Micah and win just like this Friday. Next Friday. Alright, before I go, I want to leave you with this. Interviewing somebody on your podcast is a great way to build a relationship, to start a great relationship with somebody you maybe admire or want to learn from or want to be their friend. So you want to nail that first impression. You want to nail that opportunity, impress them with how much effort you put into it. So avoid those four deadly sins and that would be a really huge improvement and a differentiator from other interviewers. You'll stand out and hey, they'll remember you. All right, I'll check you on Monday's episode. I'll see you then. Take care.

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