MBA1521 First Steps In Setting Up a YouTube Channel

Gas, snacks, tolls. This trip is draining my wallet.

Yeah, but we'll be with family.

You're in a good mood. What's your deal?

What's my deal? I saved at Metro with no activation fees and I got one line of 5G for just $25 per month. Kept the phone I love and a 5 year price guarantee on my top.

Text and data detour to Metro. Get that more for your money feeling only at Metro by T Mobile just bring your number $30 first month and $25 after with autopay not available. If with Metro or T Mobile in the past 180 days ready to save on New Tech? It's time for Dell Tech Day's annual sales event celebrating our customers with fantastic deals and benefits. Perks include Dell Rewards, free shipping, premium Support and more. PCs like the Dell 14 with Intel Core Ultra processors will help you do more faster and with a premium suite of monitors and accessories, you can upgrade your whole setup with amazing savings. Visit Dell.com deals foreign. Hey oh. Welcome to the $100 NBA show, the straight to the Point Business podcast for business lovers and builders everywhere every day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of the $100 MBA a a complete business training and community online and in today's episode you will learn first steps in setting up a YouTube channel. YouTube could be a great marketing channel for your business. It's the second largest search engine in the world after Google and YouTube videos rank very high at the top of Google pages. So you want to make sure you rank for your keywords and have videos on your channel that can help get you new customers. But starting a YouTube channel is not something that you wing. It needs a bit of planning and preparation so you can ensure you are successful. That's what today's episode's all about. Those first steps in setting it all up. From deciding what kind of videos you're going to have on your channel, to the equipment you need to setting it up on YouTube to making sure you're growing every day. So let's get into it. Let's get down to business. YouTube is an incredibly powerful place to market your business, but it's also a very crowded place. Over 300 hours of video is uploaded every minute on YouTube. Nearly 5 billion videos are on YouTube that you need to compete with. But don't fear. There's a way to stand out. There's a way to carve your Niche and be heard. Luckily, YouTube's a search engine. So when people type in the keywords that they're looking for, say for example, you are a copywriter and you teach people how to write great copy. So when somebody searches copywriting for beginners, you, your videos show up. So let's go step by step. Now before we even go to YouTube, we gotta establish what type of videos are we going to publish. This is like the pre production phase. You gotta plan your content. What type of content? Are we talking about interviews? Are we talking about talking head videos? Are you talking about parodies? Are you gonna be using comedy? Is it a single person on the videos or is it a tandem? What's the format of videos? Or you can even call it a show. One of my favorite YouTube shows is pricing page Turndowns by Profitwell and this is by Patrick Campbell. He also has his co worker, one of his team members on the show. And it's two people and they're discussing different pricing pages and they're tearing them down. They have some screen sharing, they're talking in a studio kind of situation. So that's all pre planned beforehand. They actually say this is the format of our videos. Now you may not want to do that. You might want to just have a talking head video where you just talking straight to a camera, giving instructions and you have B roll and you're giving examples and you might break it up with some screen sharing. But you need to decide now what type of videos and what format you're going to have on your channel. Why? Because you're going to develop a style and people are going to resonate with that style. They're going to see a consistent way you're delivering videos. If you have competitors in your marketplace, take a look if they have YouTube channels, I'm not saying look at what they do so you can copy them, but just look at them to see what choices they. You could see some examples and you make your own choices in terms of what kind of videos you want to produce next. Let's talk about equipment. What do you actually need to shoot great videos? Now you can obviously spend a ton on this type of equipment. You can get, you know, a DSLR camera like a Canon 5D or something like that. Get some expensive lighting and some background and set up your whole studio and you could do that. Or there's some very successful YouTube channels where they're literally just sitting at their desk using a high quality webcam and a great mic. There are ones that are very successful that don't even use a camera. They're doing screen share. Some don't even use that and use animation. They get an animator involved and they voiceover animation. One of my favorites is CPG Gray. So depending on the type of show or kind of content you're going to be producing, this will dictate the equipment you need. So maybe you don't need the expensive camera, only start with what you need. If you need the bare basics, I highly recommend you check out the Logitech Brio Webcam. It's a 4K webcam and it shoots amazing quality video. Get yourself a ring light from Amazon that's maybe 9 inches and you can adjust it and put it right below behind the camera on your desk. This is around $50 on Amazon. The Logitech Brio is about $150. And get yourself an Audio Technica ATR2100 with a boom arm that's about 70 and $15 respectively. The Audio Technica mic is a great quality mic. This is the basic kind of setup that I would have a really nice fun background with a bookshelf maybe or some posters of the things you love. Depending again on the type of show you want to do next. Editing. The beauty of YouTube is that they're recorded videos and you can edit to your heart's desire. Can really make the edit a lot of fun. Now you don't need some expensive editing software. You don't need like Apple Final Cut Pro or even Adobe Premiere. You can go with something simple like Imovie if you're on a Mac or Camtasia if you're on a Mac or Windows. These editing softwares are really, really powerful and will basically do everything you want. If you're looking to really just produce great videos and not worry so much about color correction and tweaking every little detail, then these basic softwares are great. You can always upgrade and learn the more fancy, more complicated software like Final Cut and Adobe Premiere later on. But I want you to get started and get the ball rolling. Next you need to learn how to batch your content. One of the things we're going to talk about is having a consistent schedule. You want to make sure you're publishing your videos regularly. YouTube recognizes this and rewards channels that is publishing actual episodes, actual videos, putting up videos on the channel as regularly as possible. So if you commit to one new video a week, then it's a lot easier for you to shoot four or five videos at one time, pre plan it and edit them all at one time and then release them At a staggered approach, meaning that you're batching your content. This ensures you're never late. It also ensures that you save time. Because, hey, if you're gonna set up your whole setup for your videos, you set it up once for four or five videos. Same thing with the editing. You edit all one shot, it's gonna save you a lot of time and a lot of headaches. Now, besides great videos, you're gonna have to upgrade, optimize these videos. On YouTube, we're talking about keywords and captioning and descriptions and links. One of the best blogs to learn about this is Backlinko.com by Brian Dean. He is a YouTube expert and he will tell you exactly in his guides the importance of these things and how to have a great description, what to include, how to title your actual videos. The video content is important, but how you present it in YouTube matters. Next, connect with your viewers. This is a community. Make sure you make a part of your process to ask for comments, to ask for their opinions, to subscribe to. Like the thumb up, the more engagement you have on your videos, the higher they will rank. YouTube has admitted that this is important. So get as many comments as you can. Now, having said that, you gotta be careful that you do not get affected by negative comments. You will get negative comments on YouTube. It's where negative people live. And the best advice I've heard on this is to completely ignore it. You have to learn to ignore bad comments. Engaging in them, worrying about them, just is not going to do anything good for your business or for your channel. You're going to have plenty of great comments, people are going to love your content and you're going to get people that are going to defend you on your behalf. You don't have to worry about all these trolls that will come on your YouTube or even give some negative feedback on your comments. So what you need to do is don't worry about it. Next, make sure you publish consistently. We talked about this. Consistency is key. Just like this podcast, I gotta make sure I publish every single day, five days a week. This is what makes the podcast strong and people actually look forward to the next episode. I've been doing this for over 1500 episodes for over six years. And this is the reason why we've grown and become a popular podcast is the consistency. Not only does the consistency just work for us in terms of the algorithm, in terms of just serving our customers, serving our listeners, I should say, but it also works in terms of you getting more reps and making sure that you're always getting better and better at your craft. Gas, snacks, tolls. This trip is draining my wallet.

Yeah, but we'll be with family.

You're in a good mood. What's your deal?

What's my deal? I saved at Metro with no activation fees and I got one line of 5G for just $25 per month. Kept the phone I love and a 5 year price guarantee on my top.

Tuxt and data detour to Metro. Get that more for your money feeling only at Metro by T Mobile. Just bring your number. $30 first month and $25 after with autopay not available. If with Metro or T Mobile. In the past 180 days you've made it on time for the McDonald's breakfast menu. You think to yourself, finally I can start my day. But what if breakfast could be even more perfect with the hot honey sausage egg biscuit? It finally is. Go to McDonald's and get it while you can. Setting up your YouTube channel on YouTube is the easiest step of all. All you need is a Google email, a Gmail to have a YouTube account. If you already have one, great. But I recommend if you're setting up a YouTube channel for your business, I would do it with your business email address. And I recommend you have G Suite, which is the business email service for Google, which is a Google email. There's a few simple things you're gonna have to do to set up your YouTube channel, and it's pretty straightforward. When you go through the steps and there's some tutorials on the screen, you're gonna create a cover art for your channel, an avatar, photo, photo of yourself, or photo of your logo. You're gonna have to have a description for your channel and even a welcome video that will be helpful for new visitors to your channel. If you're looking for a freelancer to help you with the design of your cover art for your channel, or even maybe the design aesthetics of your channel, maybe even for your logo stings and intros for your videos. Fiverr.com really has a lot of great options there and it's pretty affordable. What's great about YouTube is you can set everything up and then when you start uploading your videos, you can actually schedule when you want to publish these videos so you can actually do it way in advance and you can enjoy your life and not have to wake up every morning, you know, and upload a video or whenever you have to do it. This is actually a pretty recent feature that they added to the YouTube studio, which I thought was pretty Cool. That wraps up today's episode. Thank you so much for listening. If you love what you hear, hit subscribe right now so you don't miss a beat by hitting subscribe. You get the next episode automatically right on your device. And it doesn't matter what you like to use to listen to podcasts, we're on every platform. Apple Podcast, Stitcher Radio, Spotify, Himalaya. We're on them all. Just hit subscribe right now. Before I go, I want to leave you with this. If you're going to take the dive into YouTube, commit to a year. It takes a bit of time to get traction and to get subscribers and to get some momentum. Especially because YouTube is a mature platform. If you don't give yourself a year with at least publishing one video a week so you have 52 videos on your channel, you're not really giving yourself a fair chance to be successful. It's going to be slow going at the start, but as you build momentum, going to start to snowball. Thank you so much for listening and I'll check you in tomorrow's episode. I'll see you then. Take care. Of gas, snacks, tolls. This trip is draining my wallet.

Yeah, but we'll be with family.

You're in a good mood. What's your deal?

What's my deal? I saved at Metro with no activation fees and I got one line of 5G for just $25 per month. Kept the phone I love and a 5 year price guarantee on my top.

Tuxt and data detour to Metro. Get that more for your money feeling only at Metro by T Mobile. Just bring your number. $30 first month at $25 after with autopay not available. If with Metro or T Mobile in the past.