MBA1608 Guest Teacher – Yasmin Vorajee – How to Build a Client Attraction System That Works in 4 Hours Per Week

Let me tell you about Intuit QuickBooks. When I was starting out my business, I remember sitting at my desk late at night, not working on my business, but cleaning up numbers, tracking and reconciling payments and wondering how this became my life. But once I automated the admin side of things, of my finances, those nights had disappeared and I felt a whole lot better. Outdo it with Intuit QuickBooks. QuickBooks is the trusted end to end solution that businesses rely on for getting paid, managing finances, paying employees, finding new customers and more. QuickBooks provides a team of AI agents and trusted experts. So doing it yourself no longer means doing it alone. Their payment agent gets you paid faster, their customer agent finds leads, follows up and secures more sales, and the accounting agent automates and categorizes transactions. Get your critical business jobs done with QuickBooks on the Intuit platform. Ready to save on new tech? It's time for Dell Tech Day's annual sales event celebrating our customers with fantastic deals and benefits. Perks include Dell rewards, free shipping, premium Support and more. PCs like the Dell 14 with Intel Core Ultra processors will help you do more faster. And with a premium suite of monitors and accessories, you can upgrade your whole setup with amazing savings. Visit Dell.com deals. Hey O. Welcome to the Hundred Dollar MBA show. Because your business means the world to you. That's why we deliver daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of the Hundred Dollar mba, a complete business training and community online. And today's episode is a guest teacher episode. On our guest teacher episodes we bring on an expert to teach their area of expertise. Today we have Yasmine Voragy and she's gonna show you how to build a client attraction system that works in four hours a week. Yep, you're gonna invest only four hours a week to be able to bring in great new clients. What I love about today's guest teacher, Yasmin Voorji is that she walks the talk. She was in a situation as she'll explain where she had to reduce the number of hours she' working but she didn't want to reduce her results. So if you're crunched for time but you need more new clients, then turn up the volume because you're going to love today's guest teacher. So let's get into it. Let's get down to business. Today's guest teacher, Yasmine Vorci is the number one best selling author of Tiny Time Big Results she's become the expert in helping people build and run businesses that are profitable in 20 hours a week. And like I mentioned, and she walks the talk. She runs her business from her home in Ireland with three children. Time is limited, but she wants results. And she's going to show you today how she gets them. I'm going to pass it on to Yasmin now, but I'll be back to wrap up today's episode, give you my takeaways as well as a special gift from Yasmin that I want to pass on to you. But for now, take it away. Yasmin.

Hey, everybody. Welcome. My name is Yasmin Voraji and I'm the creator of Tiny Time Big Results, where I help small business owners run a profitable business in 20 hours a week or less. And today I'm going to be teaching you how to build a client attraction system that works in just four hours a week. So let's get down to business now, first of all, I want to debunk the myth that you have to work long and hard to be successful in business. This is not a philosophy I buy into. And I'll tell you why. When I first started my business, my eldest was only 16 months old. I'd just been made redundant from my corporate role. I used to be vice president of leadership development for a multinational. And after a 12 year corporate career, I suddenly was faced with the decision of what I was going to do. And we live in rural Ireland, so the chance of getting a similar kind of job was pretty much nil. So I decided to start my own business. But like I said, My 15 month old, 16 month old, he was running around like a headless chicken all the time. And so I started the business. A couple of years later, my daughter was born. And it got to the point where I was getting really stressed because all I kept saying to myself was, I don't have the time, I don't have the time, I don't have the time. It was this negative affirmation and it was really stressing me out. And I remember hearing a mentor years ago saying that if you ask poor quality questions, you get poor quality answers. So I decided to ask myself a better quality question. And I decided to ask myself this question. How can I make this work? How can I have a profitable 20 hour week business? And that is what really led to the creation of Tiny Time Big Results. I now have three children. They're three, six and nine. And I work about three to four hours a day in my business. And what I've discovered over the last few years of being on this journey, and of course I continue to be on this journey, is that when you focus on the work that really matters, that moves the needle in your business, then time or tiny time is not a challenge, it's an opportunity. It's an opportunity for you to create a business that fits in with the life that you want. Where you do get to spend more time with your family, your loved ones, you maybe want to go traveling, you want to do more gardening, I don't know, whatever it is that you want to do. But when you have a business that works and you're attracting clients and cash consistently now, you feel that you have more headspace, more bandwidth to be able to do all the other things, and that's really what I want to teach you today, is if you can build a client attraction system that works in just four hours a week, then what could that do for you and your life? So let's get started. There are four elements that I would encourage you to focus on in your business in order for you to get the most out of your 20 hours a week. Now, maybe you don't work 20 hours, maybe it's less, maybe it's more, but we'll just use the 20 hour week as the goal post. Okay, so if you think about these four elements, I want you to think about your business. First of all, do you have a magnetic marketing message? A message that just pops for your dream client, the one that really attracts them in and it repels everybody else? Your magnetic marketing message is about what you do and who you do it for. And when you get people leaning in and saying, oh, that sounds amazing, I want to know more, then you know you've hit the nail on the head and it is a powerful thing to have. And that is where I would always start. When it comes to business, do you have that message that attracts your people, your dream clients? Now, you could be standing in the supermarket checkout. You could be at a networking meeting or a conference. Not everybody you speak to is going to be your dream client, but I bet they know someone who'd be a great fit for you. So that's the first thing. Secondly, do you have leverage in your business in the way that you make money? Do you have a leveraged, irresistible offer? When you have tiny time, you cannot trade time for money because you have a ceiling on how much time you can actually sell. So it's important that you trade value. So your irresistible offer must be a leveraged offer, something that allows you to create really, really great results for your client allows you to get well paid and it's not exchanging your time. This is powerful. Thirdly, how do you attract people? And we'll be going into this in more depth shortly. So this is how you attract your clients into your world and get them to see what it is that you can help them with. Fourthly, your conversion process. How do you turn those prospects into paying clients? And it's important that you have a proven and predictable method for doing that. Most businesses would need some form of a sales conversation, and it's important that you really dial that in so that you are converting more prospects. So they're the four elements. Your message, your offer, your attraction strategy, and then your conversion process. Now let's look at the attraction system in more depth. This is where I want to show you. And once you build this, I want just to really get excited about this because once you build this, then you can just add fuel to it in four hours a week. Okay. This is gonna be a game changer for you. I know it is. So let's talk about the five elements, the five steps to the client attraction system. Okay, so first of all, you have a lead magnet. So this is where you're gonna offer a taster to your potential new client. You're giving them a taster of what you do and how you can help them. This lead magnet is something that's gonna be compelling for them. It's gonna be irresistible. It's gonna give them great value, solve a problem, and it's going to be easily consumable. So they're going to be excited about getting this and then they're going to really get a feel for the kind of work that you do. The second step is having a compelling opt in page. An opt in page that invites them to exchange their email for the lead magnet. Now, just because your lead magnet is free doesn't mean that you don't have to sell the lead magnet. So this is where your copy needs to be really hot in terms of giving them reasons as to why they should sign up. Okay, that's your second step. Your third step is to have a great thank you page that really congratulates them on the decision that they've made. It makes them feel good about what they've just signed up for. It's an opportunity for you to build connection. You might invite them to book a call with you or join your free group. It is a really great piece of of real estate from an online perspective. Your fourth step of the system is to have an email sequence. So short term nurture, where you have, you know, where you invite people to kind of find out more about you, where you are going to let them know a little bit more about you, your background, you want to give them more value so that you're really building a relationship. Because that is what business is all about. It's about building relationships, it's about building the know like and trust factor. So having an email sequence for the first five, seven, ten days after they have opted in for your lead magnet, it's powerful. You don't want to be that person who says, here you go, there's your lead magnet. Then you leave. They never hear from you again until six months later when you have something to sell. You haven't been building a relationship there. So they're more, they're less likely to buy. And then the fifth stage is where you are appointment ready. If you are getting clients to book calls with you, and that's how you get most of your business, then it's important that you automate this step, that you invite them to book a call and you make it easy for them. You know, instead of all the toing and froing with emails like oh, it's Tuesday 11, good for you. No, I've got an appointment then you know, you've been there, you know. So you want to make it automated and you want to make it much easier for them. The thing is with this system, once you've built it, all you have to do is add the fuel to it. And that can just take four hours. And I'll explain how that four hours works now, but imagine it a system that works in just four hours a week. You build it and then once you've built it. About 80% of this is automated. So it doesn't matter whether five people come into your business and join your list day or a hundred people, there's still going to be the same experience and you are now creating massive leverage in your business. So let me talk to you about how the 4 hours bit works so that you can see for yourself how powerful this could be. So this is just a sample for you. So imagine you allocate 20 minutes a day for your social media. I know, I know you're probably thinking I spend hours. But imagine you just allocate 20 minutes, minutes to get things done. You maybe create a blog or a video for the week and that takes you an hour. You write a newsletter and that's going to be for your list and that's going to take you 30 minutes a week and then you allocate 15 minutes a day for follow up and for nurturing. So that could be past sales calls, people who've engaged with you, people you've met at networking, etc. So you allow allocate. You allocate 15 minutes a day for that. If you add it up that means social media that's 100 minutes a week. Blog video would be 60 minutes a week, your newsletter would be 30 minutes and the follow up and nurture would be 75 minutes. Altogether. That comes to 4.4 hours. This is you adding the fuel to your client attraction system. Like I said, once you've built it, it's mainly mostly automated. It allows you to make amazing connections and to really build relationships. I hope that's been useful to you today. And if you'd like to know more about how you can run a profitable business in 20 hours a week, then please do pop over to yasminvoraji.com tinytimetoolkit where I've got a selection of some of my best cheat sheets and guides on how to run a profitable that's yasminvaraji.com tiny time toolkit thanks so much and take care. Back to Omar does it feel like.

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You're in a good mood.

What's your deal?

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What a great lesson from Yasmeen Vorji. I love the fact that she says hey, I got a limited amount of time. I got to be creative with the time I have to bring in new clients. She gives you some really good strategies. And I love the fact that she starts this whole lesson by saying, hey, this idea of hustle your brains out until your eyes bleed, that's not sustainable. That's not realistic. You can actually do it in another way. You can do it and keep your time, keep your sanity. I'm a true believer in this because I tried to hustle my way to success and yeah, maybe I got some success, but I wasn't able to keep it up. Because your body has limits, your mind has limits, your mental health. Even if you have all the time in the world, you don't want to spend all your time working. You need time to rest, you need time to recuperate. You need time to improve yourself, read books and take classes. So it's really important to take on some of these strategies which are really focused around looking at a few key things that work and just tripling down on them, making sure that you don't spread yourself thin. Of course. Don't forget to take on Yasmine's free gift over@yasminvorji.com Tinytimetoolkit go ahead and download it right now. That wraps up today's lesson. Thank you so much for listening. Don't forget to hit that subscribe button so you don't miss a beat. By hitting subscribe, you get our next episode as soon as it airs, as soon as we publish it. It's right on your device. That simple. Before I go, I want to leave you with this. If you allow yourself 40, 50, 60 hours a week to focus on getting new clients, that's how long it's going to take. But if you constrain yourself, you're going to really try to focus on what matters most. You're going to see, hey, where is my time most valuable? Where am I going to get the best results with the limited time I have? Constraints breed creativity. Thank you so much for listening and I'll check you in tomorrow's episode. Take care of. Gas, snacks, tolls.

This trip is draining my wallet.

Yeah, but we'll be with family.

You're in a good mood.

What's your deal?

What's my deal? I saved at Metro with no activation fees and I got one line of 5G for just $25 per month. Kept the phone I love and a 5 year price guarantee on my top.

Text and data detour to Metro. Get that more for your money feeling Only at Metro by T Mobile.

Just bring your number.

$30 first month at $25 after with autopay not available. If with Metro or T Mobile in the past 180 days.