MBA1632 How Do You Turn Your YouTube Viewers into Email Subscribers? + Free Ride Friday

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Hey welcome to the Hundred Dollar MBA show. Powerful business lessons delivered to you daily every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of the Hundred Dollar mba, a complete business training and community online. And in today's lesson you will learn how to turn your YouTube viewers into email subscribers. Many of us post videos on YouTube. We have a YouTube channel. We're trying to grow our presence. We're trying to be found, you know, on YouTube and Google through our videos on YouTube. But it's kind of frustrating because they don't really convert into email subscribers leads. People watch your videos, they may even leave comments, but there's no real way for you to be able to capture them and move them over to your email list. So, so how do you do this? How do you get them onto your mailing list so you can give them updates, give them your newsletter, give them your latest blog posts, and of course, offer them your products and services? Well, in today's episode, I'm going to show you how. It's actually quite simple. I'm going to show you how you can turn your existing videos, your existing assets on YouTube and turn them into a list building machine. Let's get into it. Let's get down to business. YouTube is great for exposure. It's great for you to grow your audience on YouTube. And it's designed that way. YouTube really wants you to. This is why it's so incredibly hard to get people off YouTube and onto your website and onto your email list. You're going to need a strategy that I'm going to give you today. Let's start with the fact that when people watch your videos on YouTube, they're trying to gain some information, they're trying to learn something, they're trying to understand something, and you provide that value through a video. But as we know, a 10 minute video is not really going to be as comprehensive as possible. It's not going to cover everything they need to know on a certain topic. So say, for example, I have a YouTube channel that reviews the latest cars on the market. It's like a car buyer's guide channel, right? I'm reviewing all the Latest, you know, SUVs and electric cars and all the kinds of things. So, you know, you know what kind of car to buy. And Most videos on YouTube are about 10 minutes long. That's what the algorithm prefers. And that's great because most people watching a video, you know, they want to allocate that amount of time to a YouTube video. But many people that watch your videos want more. They want to go in depth, especially if they like your video and you can offer more. This is an opportunity. When people want more, when people want something from you, they're willing to do something extra. So what we're going to do is that we're going to offer them something extra. We're going to send them to a link where they're going to submit their name and email very quickly, very easily in exchange for something more. So let's go back to the car review example. Let's say I'M reviewing the brand new Volkswagen Golf. I'm gonna shoot a video for this video, right? I'm gonna be shooting lots of video. I'm gonna be doing some editing. When I'm shooting for this video, I need to understand that I'm gonna be shooting for two edits, one for YouTube, one for my opt in. Now you might be thinking, well that's like double the work. Well, not really because you're basically gonna shoot the abridged version and then you're gonna basically gonna shoot the more detailed full leng. Let's say your bridge version is 10 minutes and your full length is about 25. Knowing this in advance will allow you to really shoot for the detailed version and then just edit out or edit down a version to 10 minutes for YouTube. Now when you're shooting, you'll want to shoot a clip that mentions you have a more in depth detailed video review in this case. So it says welcome to my video. I'm going to be reviewing the new Volkswagen Golf. What you're watching is my brief abridged version. But if you really love this car and want to see every detail, I have a detailed review and you can check it out at the link that's shown above. And when I say above, YouTube has something called external annotations. It's in the advanced settings. Basically you can make an annotation on top of the video that links to a page and I'll explain what page you're going to send them to. So you could literally just have them click something right on the page. You could also add the link in the description. You can mention the link is also in the description if you want access to my exclusive in depth review. So you get the traffic, you get the views on YouTube for your bridge version. But people that really love what you do and want more and want to get more details about your review, they're going to click on that link. Now. What I love about this is that instantly this is a qualifier. You want people on your email list that are actually interested, that are really hardcore fans, that really want to get more information, want to hear from you in your newsletter, want to see your offers that you give, maybe want to sell your merch. So where do you send them? You're going to send them to a registration page for an on demand webinar. This is a simple, easy way for you to collect email addresses in exchange for content. Shameless Plug Our software webinar Ninja makes it super simple for you to create an automated webinar. You just upload your video, or you can even link a video from YouTube if you wish and create an automated on demand webinar that they can watch now instantly. Once they give their name and email address in about 10 seconds, it takes that little time. It's super, super simple. Once you create it, you'll get a link that you can use. And when they hit that link, they're going to get a registration page explaining what the video has. You can sell them on that video or you can make a very simple registration page where they just click a button, they put their name and email address or any other details you want to collect and they get instant access to that detailed video, that long form video. They get the video, they get extra exclusive content. You get the email subscriber on your list. Now, if you use webinar Ninja Shameless Plug again, your emails that you collect will automatically migrate to any email marketing service provider you're using, whether it's Mailchimp or AWeber or ActiveCampaign or Infusionsoft. We use them all and we even connect with Zapier. So we connect over a thousand apps just in case to get you covered or to make sure you're covered. So it's very, very simple. But the point here is that we're offering something extra in exchange for name and email. And this is very, very simple and a very low risk. Ask for somebody who's really in love with your content on YouTube. And what you're doing here is that every time you create a piece of content, you're creating the long form and then just editing it down for YouTube. So you can just basically use YouTube as an attraction model. They're watching the bridge version, they're going to want more other details and you can even allude to it in your video. When you're shooting it, you could be like, hey, we're reviewing this car and now we're talking about the interior. And here's the infotainment section. I'm going through all the screens. I can't go through everything right now, but if you want a detailed review, I talk about all the functions in the infotainment system in my detailed review. Check out the link in the description or in the annotation above. So cool, right? So easy for you to be able to give more value and collect email addresses, gas, snacks, tolls. This trip is draining my wallet.

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YouTube is a great way to get exposure, but it's designed to keep people on YouTube and you need to work on how to move them off. Just being a passive viewer and being a subscriber to your list so you can move them down your funnel so you can start offering great content, build a relationship with them, being connected to them, and of course let them know about your products and services. With this method, you're leveraging the traffic you're already getting on YouTube, the algorithms that are working for you on YouTube to grow your email list. One last tip. When they join your email list through your automated webinar, make sure your onboarding or autoresponder sequence that they get when they sign up, the emails that they get when they first sign up actually welcome them as a viewer from YouTube. So it shows you or shows them that you know where they're coming from and that you appreciate their support on YouTube. And you can even throw a PS in there and say, hey, if you haven't subscribed yet on YouTube, go ahead and do that now. And you hit the bell icon to get notifications. So the point here is that you're allowing YouTube to grow your email list and then once you're on your email list, you can allow your email list or the people on the list to take action on YouTube and you can easily just link up to that and show them how to subscribe. This is somebody that's made an effort to be on your list to watch your videos. They are willing to do something for you. So go ahead and capitalize on that moment. That wraps up today's lesson. But today's episode's not over because it's Free Ride Friday. Let's see who won this week's Free Ride. And the winner is. Nyonya Ko Nyako says the Go to podcast for entrepreneurs five stars. I already have an MBA from an Ivy League school and already paid 100 times a hundred dollars and well, I've learned so much from the 100 NBA show that I didn't learn in school. The episodes are so practical and chock full of real world examples. For nearly every question I've had as a first time entrepreneur, I found an answer in an episode on the $100 MBA show. The cherry on top is the show notes have great info and links. Thank you Nunyako for that great review. Your mission is to email us over at Omar100- MBA-NET so I can go ahead and hook you up with the free ride to EZcourse, our $500 course over at EasyCourse co. If you want to be a winner like Nona, just leave us an Apple Podcast review and you enter our weekly random draw we call Freeride Friday. Once you leave us a review, you keep entering our draw until you win. It's that simple. Thank you so much in advance for that. Before I go, I want to leave you with this Media platforms and social media platforms like YouTube, like Twitter, like Facebook, like LinkedIn are great, but they're built for their goals. Okay? You need to leverage their power to benefit your business and your needs and your goals. That's why I shared today's lesson. So go ahead and take action. Don't be just a consumer of information on these platforms. Be a provider and someone who benefits from these platforms. Thank you so much for listening and I'll check you on Monday's episode. Until then, take care.

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