MBA1658 Guest Teacher – Loren Weisman – How to Personalize the Navigation of your Business Strategy

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Foreign. Welcome to the Hundred Dollar MBA show the boost you and your business needs every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of the Hundred Dollar MBA, a complete business training and community online over at 100mba.net and today's episode is a guest teacher episode. On our guest teacher episodes we bring on an expert to teach their area of expertise. Today we have Loren Wiseman and he'll be teaching you how to personalize the navigation of your business strategy. You got to make sure that how you approach your business and its growth works for you. One of the things I learned in entrepreneurship is that what's going to work for your business, the steps you take, the the decisions you make will be unique to you and you alone. This doesn't mean that the advice and the things you learn in books or in courses or on podcasts like this are useless. Business is nuanced and you need to make sure that you put your stamp, your personalization on your business strategy. And today's guest teacher, Lauren Wiseman is here to show you exactly how to do that. So let's get into it. Let's get down to business. Today's guest teacher, Loren Wiseman is the brand messaging strategist at the Fish Stewarding Group. He's helped brand become more authentic, have more authority and attract the right clients. And he's here today to show you how to personalize your business strategy so that you can make sure the business works for you as well as what you offer and how you offer it. You should never start a business that doesn't feel right, that doesn't feel like you I've done that in the past. And the mind is very interesting when you feel that way, when you believe that way, your brand will be limited, your business will be limited. It will not have the same potential for success because your business is not yours. It's trying to be something else. This is also critical because you need to make sure you're making the right decision moves, the right decisions that work for you and your type of business, your products, your services. I'm going to pass it on to Loren to teach you his guest teacher lesson. But I'll be back to wrap up the episode and give my takeaways. But for now, take it away, Lauren.

Thank you, Omar. And thank you for letting me be a guest teacher on the $100 MBA show. My name is Loren Wiseman. As Omar already said, I'll be teaching you a few concepts around the idea of how to personalize the navigation of your business strategy. So let's get down to business. Okay, first off, let's jump right in and identify the problem inside of personally navigating your own individual path. We run into so many people that take the subjective, the opinion and they make it fact. They tell you this is exactly what you're supposed to do. This is how you're supposed to do it. This is how you'll be successful. Here in lays the problem. Many of these people, one, don't share the entire story of how they garnered that success, of how they built that success. They don't mention aspects that range from the finances that they had access to, to family members, to networks, to a number, an array of different elements that allowed them to pick a personalized path for them that could work for them and did work for them. But here's the thing, it might not work for you. You have to, and I'm very careful when I tell people what they need to or what they have to do. But in this case, you have to look at the journey, the path and the navigation of your business as your own. It's fine to be inspired by these stories, to find motivation in them, but to follow some of them blindly, to read a book or take a course and then say, okay, this is it can be a very bad idea. Now it's not the snake oil salesman. In every case, there are a great deal of them. The majority are them. But there are also many out there that genuinely do want to help. But don't mix the intention with the lack of understanding of your situation. So I'll give you a quick example here. So you got someone here who has had a massive level of success. He shares that. He writes it in a book, he goes on a speaking tour. He in his heart, in his soul, he wants to help others. And in his understanding, this is what you're supposed to do. So he's not sitting there trying to take advantage of you. And there are many out there doing that. This person is coming at you from the heart. But he also doesn't understand necessarily how things work in different circumstances. It goes back to the music business, and I was a part of the music business for a long time. You have people out there saying, this is how you become a star. This is how you have a hit record. This is how you do this. Put from people that experienced a very singular, linear approach to that stardom and to that hit. So this is where it comes down to taking that inspiration and shifting it to stating, okay, I really like this about this, but does it apply to me? Because every story has a great deal more to it that oftentimes isn't shared. There's certain things about you, about your authority, about your authenticity that you may not be sharing and not realize you should be because it's just. It's so obvious, it's almost in the back of your head. But it's a big piece of your message, of your brand, of your vision that is you. And that does have to come out, but that's another subject altogether. Now, some of this backing, some of this. The background of this story can be financial backing, connections. People have direct and indirect relationships and available resources to them. One particular person that shares, I just did this, and he happened to have a team of 10 people, and he happened to have the budget to immediately hire them, while the end result of what he was looking to create, which allowed for success, is a good thing. If you don't have those 10 people, if you don't have that budget to pay those 10 people, then to follow that methodology can cause a lot of problems. By being a little bit more of a detective, think about it that way. You're kind of looking in not a doubter, and it's not negative. It's being a detective into the story. And so you can look at how this person gained their success, where that path was built off of. And while you may need some of these attributes, you may have to approach them in a different way. One way, and this is oftentimes the hardest, is with patience and endurance around security and privacy. Some people say, I just came out of the gate screaming about this thing. But they had the marketing, they had the copyrights, the licensing, the trademarks, the ability to patent immediately. A lot of young businesses and a lot, I mean, tens of thousands. And that's not overblowing it. They come out of the gate announcing themselves like they saw in this motivational book or this business book, or heard from this business coach, and it immediately gets stolen. Thinking about, as you begin to build your journey, how soon are you going to open up your mouth and scream it to the world? Because there are a lot of people out there that are looking for people just like you. The people that might not necessarily have all the backing, all the finances in place, all the protection or all the security. They're excited to hear your story. They might even mask themselves as investors that want to sit down and consider giving you money so that they can learn about you and then take from you. So take that as a key thing, too. The patience to be able to say, okay, is this protected enough? Is the messaging, is the legal elements, is the complex compliance? Is all of that in place first? Because while there are those people out there saying, scream your vision, you know, share it to the world. Show your confidence if it's not protected. Now that vision that you're screaming to the world is being taken and run with by someone else. Another aspect of that is beginning to develop. The foundation, the process, blueprint of what you're going to create. And this is another contradiction in a lot of these success books and a lot of these books where people say, this is how you do it and you take care of this down the line. A lot of them had the money so that they could get through these first couple stages and then take care of it down the line. The advanced strategy that is personalized to you to make sure the name, the vision, sub products, services are all carefully aligned. They're uniform, they're consistent, they're dialed in. So it looks like it's you. Videos going up, audio's going up, blogs going up. It doesn't mean that you have to have some super incredible website, but blogs allow all of this to feed back to you. This is part of that navigation plan. This is part of that plan that allows you, from where you started, to get to where you want to go. And then as people see it, from those that want to attack it to those that want to steal it, to those that just want to take it over, it allows it to stay with you as you find your path. It also might attract those investors, not the ones that want to steal it, but the ones that see, wow, this is just you know, reinforced and I need to be a part of this and I can't necessarily take it over even if I have the money, because it points back to you. This is the key part of the process architecture, of the pathway, of, you know, ripping through the forest to create that hiking trail of your path to your business strategy. Again, inspired by all these other elements, but dialed in so that they know it's the path of yours and it's the path that you're on. I want you to consider for a moment, take the intention, the heart of what you're creating, of why you want to create it. And yes, while you're getting blasted at times with the motivational types, the inspirational types, the types saying, just go out there, so start it right now, do it today. Why wait? Well, gave you a whole bunch of reasons why you should consider waiting a little bit and reinforcing it. But in all that intention, think about the perception in your personalized navigation. Is the clarity inside of your messaging sounding like it is something that is yours, or is it regurgitating what other people have said before, making sure that you're able to dial in the voice, the tone, the temperature, the optics that is the messaging? Yes, you want to get your logos, yes, you want to get your branding straight. But knowing that this vision is yours, knowing that this concept is yours, it can be derived, it can be compared to, it can be influenced by others that are similar. But making sure that you take your intention to that next step of how people can perceive can do that much more for you. Stay humble, stay true, be confident and believe in yourself. But also consider all the aspects that are out there against you so you can prepare for them, so that you can move forward the way that you want and create the success that you want to see. Success for you is your personalized path, is playing the detective, is looking at all the attributes, all the things going on, being inspired, but also watching out. You don't have to read a book a week, you don't have to wake up at 4 in the morning. The plan that will work for you can be inspired by others, but it has to belong to you. So as we wrap up here, dig into what you hear, dig into what you read, dig into what they say happened. Realize there's always a lot more to a success story or to even one that failed. And while you can be inspired by other people's journeys, make sure the path you take, the one you create, is the one for you. Personalize the navigation of your business strategy so you can blaze your Your path to success. All right, guys, this was Loren Wiseman. If you want to continue learning about the concepts around how to personalize the navigation of your business strategy, you can find out more@lauren Wiseman.com thanks again for joining me. And back to you, Omar.

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Of.

We've all been there. You hold on to a coupon, hoping to cash it in at the store, but then you forget about it and suddenly you've got a mountain of useless expired coupons.

Do you think this one's still good? Free milk?

Oh mate, that expired in 1993.

Dang it.

Fortunately, there are better ways to save money. Like by switching to Geico, you could save about $900 on car insurance without ever touching a coupon.

Ooh, how about this one? Half off floppy disks.

Now you should try a bit of spring cleaning.

It feels good to save big it feels good to Geico.