MBA1671 How To Get Comfortable Being on Camera

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Hey O. Welcome to the $100R. No fluff, just the good stuff every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of the Hundred Dollar mba, a complete business training and community online. And in today's episode you will learn how to feel comfortable being on camera if you sell online. Being on camera is now becoming almost as important as being able to type. Whether you're shooting videos for social media, whether you're shooting sales videos, whether you're on webinars, whether you're doing coaching calls or Q&As. Many entrepreneurs are feeling the pressure of having to be more on camera. The last time I checked on camera presence was not taught in school. It wasn't my fourth period class after math, science and history. So how do you get comfortable? How do you feel more confident in front of the camera and quickly because you want to start feeling more comfortable as soon as possible? Well in today's episode I'm going to break it down. I'm going to show you exactly how I started to become comfortable on camera and how you can do this. So in just a few weeks you already feel more confident, have more on camera presence and resonate with your audience. A whole lot more strongly when you look into that lens. So let's get into it. Let's get down to business. Listen, I get it. Being on camera can feel unnatural. We're self conscious about the way we look, the way we sound, the way we're coming off, or how people are receiving us. We may even look at other people in our industry that just seem like naturals on camera. They have so much charisma, they feel so comfortable and confident. How can I get some of that? Well, I'm going to break it down and help you out in today's episode. So the first thing we need to recognize is that whether you're shooting a video that's recorded and then you're going to, you know, post it somewhere on social or if it's a live webinar or a live coaching call, you must see being on camera as public speaking. It's a form of public speaking. So if you're not comfortable on stage, most likely you're not going to be comfortable on camera. Now, the good news is it's a whole lot easier to be a great speaker on camera than it is to be on stage. This is why actors see stage performers as highly skilled actors. Because it's a whole lot different to speak in front of a large live audience that's looking back at you versus, you know, into a lens. So that's the good news. It's actually a skill that you can pick up pretty quickly and something you can get used to. But I want you to have the mindset that this is a public speech, this is a public speaking exercise. And the reason why this is important because if you see it this way, you'll really think of the audience before you think about yourself. And that's really important. One key mindset shift is if you want to start doing better on camera or just in general speaking to anybody, focus on your audience, focus on the view you're talking to. Focus on trying to add more value and give them a great class webinar, video tip, whatever it is, focus on them. The more you focus on them, the less you're going to focus on yourself and be self conscious and worried about the way you sound, look or come across. Okay, this is a really good tip that I got early on in my career and it's really helped. Second, this is something that you need to hear. Like any skill, how did you learn it? How did you learn to ride a bike? How did you learn how to drive? How did you learn to do yoga? Right. You tried it once and you stuck with it. You did it over and over again. And the more reps, the more repetitions you have at something, the more comfortable you're going to be. Right now you might go in front of the camera and you're thinking about a million things. You're not sure where to look, you're not sure the way you sound, you're not sure how to enunciate or how to frame yourself and all that kind of stuff. But look back when you first learned how to drive. Those first few weeks when you learned how to drive, you are super, super alert. You're kind of thinking about everything. You're looking about the cars driving by. You're totally focused. Your knuckles are totally, totally white because you're gripping that wheel so hard. Now when you drive, after years of experience, you're doing a million things. You're changing the radio station, you're looking at the directions, you're talking to the person next to you. And it's almost like on autopilot. You can drive and multitask and easily do other things. That's purely because you feel more comfortable. You've done it so many times, it's so easy. So one of the best things you can do is to give yourself as many reps as possible. This is why I think recorded video is a game changer. It's gonna help you big time. One of the best ways to get better on camera is to have a series of recorded videos that you do. So say, for example, you're launching a new course and you need to record 24 new videos. And you're gonna do it in two weeks. You're gonna sprint the acceleration of how comfortable you are in front of camera because you're doing it in a sprint of 24 videos in a row. You're gonna get it out of your system. You're gonna start feeling more and more confident. But you gotta start with the first video. And what I did is I actually shot my first video. It was about four minutes long. And I watched that video over and over. I wrote down notes as if I'm critiquing somebody else. Oh, I looked away from. There's just too much room above me, above my head. I should make sure that it's a tighter frame. I'm playing with my nose. Don't do that. I'm saying, um, and ah, be mindful of that. Or write down these things. And I would shoot the video again, same video, and try to improve upon the things I took notes on. And then I'll watch it Again and see, oh, there's some improvement. Okay. And what happens is the things that you critiqued yourself on, the things that you did right just become second nature. Just like driving that car while doing other things. So one of the best things you could do is to create an online course or an online series or a recorded series webinar or something like that so you can batch a bunch of videos in one shot. I actually did this back in 2013 when I launched the $100 MBA. I shot over 120 videos over a course of a month. And boy, after that, I was super comfortable in front of the camera. Tip number two, get used to looking directly in the camera lens. You kind of want to look at your screen. It's your knee jerk reaction. You want to look at your phone screen, you want to look at your computer screen. Don't look directly into the camera because when you do that, it creates the illusion that you're looking straight in the eyes of the viewer and it makes a huge difference. Try it out right now on your phone and just see the lens as your audience. And actually by just focusing on the lens, it allows you to focus on what you're trying to say and what you're trying to convey. You're not looking at yourself and worrying about what the way you look or the way you're appearing or any of that. Looking at the lens allows you to focus on the audience. It's almost like in yoga where you focus on a spot on the wall so you can meditate. Right? By focusing on the lens, it allows you to focus on what you're trying to say. Next. Be okay with messing up. It's okay to mess up. It's okay for you to fumble on your words. It's okay if you by mistake said the wrong thing and you correct yourself. This is natural and people will actually appreciate a natural talker. Next. An outline can help you tremendously. Knowing what you're going to cover, in what order, will allow you not to be long winded or to waffle around. I outline every single video and every single podcast episode, every single live webinar that I do. I have a very, very tight outline with actual recorded videos, sales videos, lesson videos. I actually script them. Now, I may not say them word for word, but if I write them down, I actually have it out of my head and it's top of what I'm covering. I know how I'm going to deliver these words in an efficient way without searching for words, without trying to get around what I'm Trying to say in a convoluted way. It's just direct, it's easy to understand because I already processed the information, wrote it down, and now I'm just presenting it in a really presentable way. By the way, every single great talk you've ever seen, a presidential speech, a great TED talk, a keynote speech at your last conference, was all scripted. They are scripted to the T. I know this because I am around a lot of great speakers. I'm a part of a speaker's group. I have taken a lot of speech and voice lessons. I have a speaking coach, I have other people around me that do this for a living. And everything, for the most part, especially if it's a high profile speech, is scripted. Now, they may go off script. Sometimes this happens and that's okay, but they have something to stay back on or to go back on course. So don't feel like you can't script things you can. It's going to allow you to feel more comfortable because you have the information. Should you use a teleprompter? Well, a lot of people ask me this question. I personally do not feel comfortable with teleprompters. I don't like having to read and have my eyes go away from the lens. Instead, I just actually take things in chunks. I can remember 3, 4, 5 sentences, look into the camera, deliver them, and then do the next, you know, take. And in the edit, if this is recorded, I can easily do that. Now if this is a live speech, I can just really outline it and have that outline handy with me as a post it note and then go through the speech over and over. Even if I script it out and go and read that script, I kind of know what content I'm going to be saying in each part of the outline. Let's talk about live. Live webinars, live calls, live meetings, live coaching. You don't have the luxury of doing a second and third take or watching yourself back instantly before you take another take. Right. This is where PowerPoint slides are great, where it prompts you to where you're supposed to be in your outline. You don't have to write everything on your slide. It could be an image, it could be a word that prompts you to where you're supposed to be in the outline. Continue to look at the lens. This is important even with live video. Keep it interactive. Ask questions, talk to them on the chat, get a response. I like to check in with my audience at least every two to three minutes. Even if it's just like if you like what I'm saying? Give me a thumbs up. If you agree, say yes. If you don't, say no. Which one of the last three things I just mentioned were the biggest takeaways for you? Which one are you going to implement first? Just engage with them because this is going to give you a break and put the onus on them, but it's also going to allow them to feel more engaged and see this as a conversation. You don't have to be talking all the time. It's okay to have a bit of silence, take a sip of water while they're chatting away or answering you on.

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Gas, snacks, tolls this trip is draining my wallet.

Yeah, but we'll be with family.

You're in a good mood. What's your deal?

What's my deal? I saved in Metro with no activation fees and I got one line of 5G for just $25 per month. Kept the phone I love and a 5 year price guarantee on my top.

Text and data detour to Metro. Get that more for your money feeling only at Metro by T Mobile. Just bring your number $30 first month and $25 after with autopay not available if with Metro or T Mobile in the past 180 days. To wrap up today's lesson, give yourself a sprint of repetition so that you can feel more comfortable on camera. Create an online course or a series or challenge yourself and record a video and post it on social every day. You don't need to create a course, you can just create videos, right? And post them on social outline script if you need to look at the lens. But most of all, enjoy yourself. Have fun. Smile. Okay? Smiling goes a long way on camera. It's contagious. It makes people feel happy. It makes people feel like you're confident that you belong. You know, in front of their screens, right? You want to make sure you smile. Have fun. This is not that serious. I know it's your business and everything. But by having fun, you show people that hey, my brand is upbeat, it's positive and you'll love working with us. Thanks so much for listening. If you love what you hear, hit subscribe right now so you don't miss a beat. Also, check out our brand new site over at 100 MBA NET. We have a brand new thing for you to download. It's called the Breakout Business Roadmap. If you want to know the step by step pathway to building a business that allows you to break free from your 9 to 5 and earn more money, download our Breakout business roadmap at 100 MBA net it's absolutely free. Before I go, I want to leave you with this. Being on camera is a skill that's not going to go anywhere. It's only going to get more and more important. So it's better for you to get started now. Get used to it. It's a skill that if you invest in is going to pay off dividends, right? It's gonna give you a lot of ROI over the years to come. So get started. If you haven't started yet. If you have, get more comfortable. Become an absolute legend on camera. Thanks so much for listening. I'll check you in tomorrow's episode Free Art Friday. I'll see you then. Take care. Gas, snacks, tolls. This trip is draining my wallet.

Yeah, but we'll be with family.

You're in a good mood. What's your deal?

What's my deal? I saved at Metro with no activation fees and I got one line of 5G for just $25 per month. Kept the phone I love and a 5 year price guarantee on my top.

Text and data detour to Metro. Get that more for your money feeling only at Metro by T Mobile. Just bring your number. $30 first month and 25 after with autopay not available. If with Metro or T Mobile in the past 180 days.