MBA1701 How To Get on Podcasts as a Guest

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Hey, welcome to the Hundred Doll RMBA Show. Practical business advice you can count on every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of the $100 MBA, a complete business training and community online over at 100mba.net in today's lesson you will learn how to get on a podcast as a guest. Many entrepreneurs know that podcasts are one of the best platforms to get exposure, to add value to your target audience, to to get your potential customers to learn more about you, to get to know you, to like you and to trust you. But how do you get on a podcast? I've been podcasting for over six and a half years and I've been a guest on other podcasts well over a hundred times. And in today's lesson I'm gonna give you a straight up practical system to get on more podcasts as a guest. I'm also gonna give you the unvarnished truth about how to qualify to be sought after as a guest on a podcast. So podcasts are looking for you rather than the other way around. We got a lot to cover, so let's get into it. Let's get down to business.

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One of the most frequent questions I get asked about podcasting is, how do I get on other podcasts as a guest? And it's frequent for good reason, because people know that podcasts are a powerful way to market themselves, to get out, to be known. Nobody wants to be ignored. But how do you get on a podcast? Do you just use cold outreach? Do you spam people in their inboxes asking to be on their podcast? What is the most effective way to regularly show up on other podcasts? Well, I'm gonna tell you. I'm gonna share with you my system so you can line up guest appearances for the rest of the year. First of all, I wanna address something that's very, very important. One of the things we all have to come to terms with. No matter where you are in your entrepreneurial journey, you should be on a podcast. I'm not talking about the benefits here. I'm talking about, why would a podcast host want you on their show? You have to honestly answer that question. For example, take a look at some of the bigger podcasts out there. WTF by Marc Maron, Joe Rogan, the Jordan Harbinger Show. Why is Elon Musk being interviewed by Joe Rogan? Why did Richard Brent get on the George Harbinger Show? Why did President Barack Obama get on WTF with Marc Maron? How did that happen? Did Elon Musk cold email Joe Rogan? No. Probably the other way around. Right? So the first thing we have to establish is the more value you can add to an audience, the more likely it's going to be that you're going to show up on that podcast. Let me say that again. The more value you can add to an audience, the more likely you will be a guest on that podcast. So Elon Musk shows up on Joe Rogan because Joe Rogan knows his audience wants to hear from him. He's sought after. There's something here, there's something that he can offer that makes it Worth him trying to get him on the show. One of my favorite podcast interviews is with Jamie Foxx on the Tim Ferriss show. And Tim Ferriss shares that it took him years to get to the point where he knew Jamie Foxx enough to convince him to get on his podcast. He had to put a lot of work in, a lot of time, a lot of sacrifice, a lot of investment. And I'll talk a little bit about how he actually got Jamie Foxx at the end and how it relates to today's lesson. Why did Tim Ferriss go through all that effort? Well, because he knew that Jamie Foxx would be a brilliant episode. He would share incredible stories. He has a lot of value to add. So I want you to start thinking in that way. Yes, we all are not Jamie Foxx or President Barack Obama, but we can add value to an audience and we could start somewhere. We don't have to start with the Joe Rogan show, right? We could start with smaller podcasts with audiences that are more niche, that can really benefit from what we can offer. But a lot of us get disappointed that, hey, I'm reaching out to these podcasts and they're not getting back to me. I can really offer a lot of value. Omar? Well, one of the reasons why they're not getting back to you is because they just never heard of you or they don't really have any kind of reference of what you can deliver. So we're going to solve this problem immediately. One of the best ways to get on a podcast if you're brand new is to be noteworthy. That means you have to show people that you can deliver. For example, if somebody wanted to get on a podcast and they just reached out via email and said, hey, I would love to be on your podcast. I'm an expert at SEO. I think I'd be really valuable to your audience versus somebody who says, hey, I'd love for you to have me on your show. I'm an SEO expert. I actually did a TEDx talk about how Google has become the dominant search engine and why. Here's a link to that TEDx talk. Whoever's opening that email, whoever's reading that email, whether it's the host or the executive assistant that works for the host, they have a lot more material to work with now. They have a reason to say, yes, they have a TED Talk to watch and say, wow, this person is credible. They really delivered Enough people in that room were willing to listen to this person. He commanded an audience, might be worth having on the podcast. So you have to really give them something to say yes. This is why your own content is really, really important. Until you have a few great interviews under your belt where you can share those in your pitches, then you need to shoot something else. Whether it's a YouTube video, whether it's a best selling book, a performance on stage, give them something. So the decision is easy. It's an easy yes. Now, outreach is one of the ways you can do it. This is one of the strategies I used in the beginning where I literally would go to the about pages of all the podcasts I wanted to go on. I emailed them and asked them to be on and I gave them some materials to kind of look through to know that I'm legit. But a more effective way is what's called a warm introduction. Introductions are one of the best ways to get on podcasts and it's the fastest way to get a yes. Now, there's a few things you can do. Let's start with one of the easiest steps. Step number one is do you know anybody that's been on any podcast as a guest? Look at all your friends on Facebook, on social, your emails. Is there anybody in your network that's been on a podcast as a guest that knows you, that can vouch for you? If so, ask that person, hey, can you introduce me to that podcast you were on? A warm introduction is an easy way for them to say, hey, that guest was good and they're recommending somebody. There's a good chance that somebody is going to be worth my time. This is why I really emphasize the importance of building your personal network, making friends in your industry, because you can always help each other out, vouch for each other. And remember I talked about how a lot of people just don't know who you are. The more you network, the more you're well known. There are so many people I know that are so good at networking, yet they don't have a best selling book. They are not a social media phenomenon, but if I say their name, people know who they are because they are great at networking, they're great at making friends in their space. And people like that will never starve because they can always find opportunities because they know somebody. So get a warm introduction. It's one of the best ways to get on podcasts. Next piece of advice is your aim should be trying to get on five podcasts. It doesn't matter the size of the audience or how new or old the podcast is. You want to get some reps, you want to really understand the process and you want to deliver. What you want to do in those first five is be the absolute guest that podcast has ever had. I'm talking about study this podcast. Study everybody who is in your niche or have spoken about the topics that you might talk about in the interview or in the podcast episode and cover things that haven't been covered. Address issues, problems, challenges that other people haven't addressed on the podcast before. You want to be the most memorable guest they've ever had. You want to be the Jamie Foxx episode. Okay, why? Because this is how you're gonna viral market yourself if you knock it out of the park. And you're the best episode for each of these podcasts. Podcasters listen to other podcasts and if they hear your episode, they'd be like, I gotta get this person on my show. And that really worked for me. I worked super hard on making sure I nail my first interviews, that I crush it, that I really deliver value. That's my only goal. I'm not trying to promote my products and services. If the host talks about my websites or my products, that's great, that's fine. But I don't even mention it if they ask me that question. Is there any way people can reach out to you? I give out my email or I give out my Twitter handle and try to get the conversation to continue on those mediums. The point here is that you just got to really nail this. Not only will it help you with the viral marketing of it, but it's a great set of interviews that you can use as samples of your work when you reach out to other podcasts to be a guest on. My next tip is make a list. Make a list of all the podcasts you want to be on. And it's okay if you shoot for the stars. And you may even want to work up to that list. So like, number one is Joe Rogan, number two is Tim Ferriss show. Whatever. I'm just naming names here, but you have your favorite podcast or the best podcast you want to be on and work your way down. You know, it's okay if that list is 100, 200, 300 podcasts and see it as like a, you know, a bucket list. You know, I want to cross these off and I want to get through all the podcasts as much as possible. And don't forget, new podcasts are being launched all the time. So you're going to want to update this list. But the list is great to have so you can track your progress. And it's literally Just a spreadsheet on Google sheets. You know, the podcast name, the podcast host, the link to the podcast, and then I actually have a column where it's a link to my episode once I'm on it. When you're starting out, another quick tip, and I shouldn't really have to say this, but I've noticed that some people don't do this. But when you're starting out, when you're trying to get on other podcasts, don't be a prima donna, okay? Don't be too precious. A lot of people don't want to fill out forms. They don't want to do pre interviews, they don't want to do the initial chat. Sometimes they think, well, I got this established business, I'm successful. This is beneath me, and this podcast is not that popular anyway. Why should I do this? Well, you should do it because if you want to get on the show, that's what needs to be done. There's no room for pride here. You want to get on the podcast, go through the format. It's good for you. It helps you prepare. It helps you do your best. When it's time to actually be on the podcast and you're on the recording of the actual episode, you got to earn your stripes. You might be successful in your own area, in your own business, but you're entering a new world, podcasting, and you're a nobody here. I don't want to speak on your behalf, but if you're a beginner, you are still earning your stripes. You're still proving yourself as a good guest, as a great guest, as a valuable guest. So run through the steps and the paces as needed. And sometimes you're going to have to do all these kind of hoops and prepare and schedule months in advance before the episode even airs. The better podcasts actually have a pretty long lead time. Some of the bigger podcasts that I've been on, they had four, five, six months of lead time. But as we know, time flies. So put in the work now so you can reap the benefits later.

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To wrap up today's lesson Podcasting is a great way to leverage your brand. Being a guest allows you to leverage somebody else's audience to get in front of the people you need to get in front of to become a household name, to become an expert, to be a voice in your niche. But if there's a big reward in anything, there's going to be some work. And the things I mentioned today, the things I advise you to do, they're going to take some work, they're going to take some planning, they're going to take you roping your sleeves up and producing some content and really doing some research to make sure you're a great guest so you have all the tools, you have all the opportunity. I want to wrap up with one piece of advice. Some of you might be saying, I don't have anybody who can introduce me. I don't know anybody in the industry. What do I do? Well, that's okay. You still can cold reach, email them. Go to the contact page of all those podcasts you have on your spreadsheet. Okay. You can have a column with the email that is on their contact page. Write to them individually, personally and personalize the email. This is what got me on a lot of podcasts. I actually checked out their podcast, listened to an episode or two, learned about the host, learned about the kind of audience they are talking to, looked at the past episodes and try to figure out, are there any gaps I can fill. And then I genuinely emailed them. And I didn't just give them lip service like, oh, I love your podcast, I love this episode. And just randomly put an episode. No, I actually elaborate. I say, hey, I actually listened to this episode. I thought it was really great. These are the points I love the most. But I think one of the things that was missing from that episode is this. And I'm really good at this. And I want to show you how I can add value in this area. In fact, here's a video that you can check out of me talking about it in a local meetup. I'd love to get on your podcast. I can guarantee you I don't want to do any pitching on the podcast. I just want to add value to your audience. That genuine, honest, hard working, I did the research right kind of email works. People read it because it doesn't look like a template. But again, it takes work, it takes time. So plan it out. Allow yourself the time to write these emails so you can get the ball rolling again. When you get that first few podcast appearances and you have that first five that's going to help you snowball things because you're going to knock it out of the park. Thanks so much for listening. If you loved today's lesson, if you loved this podcast, the best way to pay it forward is to share it. Share with your friends and family on social Let people know about the $100 MBA show so that we can bring on more listeners just like you. Before I go, I want to leave you with this One of the best ways to be a great guest is to study great guests. Think of all the interviews that you loved listening to in the past. Why was it so enjoyable? What was so great about that guest? Was it the storytelling? Was it the examples they shared? Was it the personality that they exuded? Right? Were they funny? Were they interesting? Were they contrarian? What were the things that really kind of sparked things inside of you and said, man, this podcast interview is great. This guest is great. Study what works. Thanks so much for listening and I'll check you in tomorrow's episode Freeride Friday. I'll see you then. Take care.

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