MBA1728 Guest Teacher – Benjamin Schneider – How to build and scale a digital marketing agency only with remote workers

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Hey, welcome to the $100 MBA shows short, practical business lessons every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of Webinar Ninja, a independent software company that I started with my partner back in 2014. Today's episode is a Guest Teacher episode. On our guest teacher episodes I bring on an expert to teach their area of expertise. Today we have Ben Schneider and he's going to be teaching you how to build and scale a digital marketing agency with only remote workers. Ben Schneider is a highly successful German entrepreneur. He's built several online businesses from the ground up. More about Ben in a moment, but I want to tell you how important today's lesson is. If you're struggling to find a business model that will make you maximum profits, that will make you feel like you're bringing in money and your profit margins are fat, then pump up the volume because this episode is for you. Building a digital agency is one of the easiest ways for you to build a healthy, sustainable business for the future. And when I say healthy, I'm talking about healthy profit margins. And it gets even healthier when you know how to find the right team to build your agency. Some of the most successful entrepreneurs that we know built their wealth with a digital marketing agency firm. People like Gary Vaynerchuk. That's how he makes his money with VaynerMedia. There's so much need in the market now that building a digital marketing agency will allow you to make the revenue you need to maybe then catapult you into a different business, the one that you've been dreaming of. That takes a lot of money to build. But how do you do it? How do you build that team? How do you make it happen on a budget and find great talent around the world? Well, that's what Ben Schneider is here for. So let's get into it. Let's get down to business.

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Today's guest teacher is a German entrepreneur and bestselling author, Ben Schneider. He's built multiple businesses from the ground up and is the founder of jobmofy.com that's J O-B-M-O-F-Y.com a platform to find remote workers for your business. He's also an Amazon best selling author, as I mentioned, the author of the book Facebook Marketing for Entrepreneurs and it was featured in Earflug magazine. That's like Success magazine in Germany. He was voted one of the top 500 most successful people in Germany and he just recently launched his latest project, the Business and Lifestyle Legends podcast. I actually had the honor to be on that podcast recently and I loved the conversation that I had with Ben. But Ben is here today to help you build and scale a digital marketing agency using only remote workers. This is his specialty. He knows how to find great talent and get them to go to work to build an amazing service. A marketing agency is one of the best ways to build wealth. Why? Because a lot of people don't understand it's easy to scale. Of course it's hard to scale if you're doing all the work. But the point here is that you don't do all the work. You hire other people. Great talent, designers, developers, hardworking people that you can get them to do certain tasks, work on the projects that you get hired to do and reap the benefits. Now Ben's going to break it down, show you who to look for the mistakes people make. But I'll be back at the end of the episode to tie things up and share my takeaways. But for now, take it away, Ben.

Hey guys, welcome. My name is Ben Schneider. I'm an entrepreneur from Germany and I own several businesses and one of the business do is having an online marketing agency. So that's what we are going to talk about today. My topic is how to build and scale a digital marketing agency only with remote workers. I've been working with remote workers for around eight years and I'm the owner of shopify.com remote worker platform. So you can go and hire remote worker there. And that came from my digital marketing agency because I was an online marketing guy. So I have my own e commerce store and out of that e commerce store people were asking me, hey Ben, how are you doing this? Can you help me with that? And all that kind of stuff. And out of this store I created or founded my digital marketing agency. So I was good in Facebook ads. Did more than $10 million for clients and sales with Facebook ads. But the problem was by selling companies these Facebook ads, they do not only need the Facebook ads, they also do need landing pages, they need Google Ads, they need videos for YouTube, they need graphics for YouTube or graphics for ads, graphics for the website, all that kind of stuff. So I was realizing, hey, if you're selling Facebook ads it's a good business. But companies need more. They need a full service solution and they want to have a full service solution because they do not not want to have us, a Facebook guy and another one for the Google Ads and another one to create sales funnels. They want to have one agency, one person to talk about their marketing stuff and outsource that. So by realizing that I was thinking about hey, how can I build an agency like that? Because I'm only a one man show and I have other businesses to manage and I'm quite good at Facebook ads but I have no idea about Google Ads or some other stuff like building websites or developing some stuff or stuff like that. So I need people for this. Hiring people from my country, from Germany is quite expensive. So if you would hire a designer for example, that costs you around $3,000 a month. So basically it's in euros. But yeah, €3,000amonth, it's quite the same. So this was too expensive for me. Okay? That was just not possible. So I needed to have another solution. And then I came on the idea on the possibility to hire people from the overseas, from Philippines, Pakistan, India, countries like that. Why? Because these people were a lot of more cheaper than the German guys. So I was starting with that was trying that and some positive experiences, some negative experiences, but in general it was good. In general it was working. So I needed to find myself a way to find people who are fitting into my company and who are having very high quality. And this was the key to build and scale my digital marketing agency because as I mentioned, I wouldn't have been able to hire three, four, five German guys. That would be just too expensive. But I was able to hire some people from the overseas. So I started with hiring a designer and I would recommend you guys this start with hiring a designer. Why? Because definitely there's no company in 2021 who do not need a designer in their company. Because you have so much possibilities to spread content out there. And that's why you definitely need to have a designer. But the other advantage is that a designer does not need to have any login credentials or access to any sensitive data or something like this. You can just give him a few pictures and a title or anything like that and tell him, hey, please create me a Facebook ad spanner out of that. And in addition to that, you see the result immediately with a developer. If you're not a developer guy, you have no idea if this developer is good, if this developer is fast or anything like that. But with a designer, you see it easily. You see it easily on the result if this design is good or not. Did he take around one day for this or one hour? Is he fast or not? So it's very, very easy to start with a, with a designer as a remote worker. And definitely you need to have one in your company. Just proudly recommend that. So I was starting also with a designer and this man helps me to improve all of my Facebook ads because we have awesome designs. But before I did all designs and all the banners and all that stuff by myself. And I'm definitely guys, not a design guy. So you can imagine how tremendously the quality was improving by that guy. So realizing, hey, this was working with a design guy, I get one step ahead. I hired someone for the Google Ads, I hired someone for WordPress websites and stuff like that. So I was not only able to provide high quality to my clients with that remote working guys in my company, I was able to to widen my portfolio So I wasn't for the branding out there. I was still the Facebook ads guy and the Facebook ads marketing like a guru and sold my book on Amazon as a bestseller and stuff like that. But in the back end I was able to sell them not only Facebook ads, but Google Ads and landing pages and a new website and email marketing and all that stuff as well. Because I have a team right now and this is very easy scalable. Because if you have found a way, and we come to that in a few seconds, if you have found a way how to hire good people and not being scammed by people and really knowing that these people have good and high quality output, you could easily repeat that hiring process and scale your business with that. As I mentioned, I've created more than $10 million, 10 million years in sales for my clients. This was only possible with having a team. So how did you do that? You go on jobmofi.com on my platform. If you would like to check this out 14 days for free and create a job post. We have only ID verified users, guys. This is very, very important. Also if you go hiring on another platform, feel free to do that. But definitely do only hire people who are id verified@shopmofi. This is required. Why? Because in my experiences I got scammed one time by a developer and he crashed all my websites he had access to. And this is very sensitive guys. So. And I had no idea in general who this person really was. So do only hire ID verified users. This is highly recommended from my side. The only hire ID verified users. That's why this is required in Shopify, because I built that platform that other people are not getting scammed anymore. So if you placing a job post, make sure you really tell the guys what you want to have. What is this position about? Do not look for one fits all solution. If you're looking for a design guy who is creating web designs. Exactly look for such a person. Do not hire someone who is also able to create T shirt designs and is also able to create, I don't know, a JavaScript code or is also able to. Do not do that. Do not, do not look for the one fits all solution. This is not not going to work. So make sure that you're telling the guys what you're looking for. Then you're going to review all these applications and then you interview guys. So interview the people and again make sure that this people fits to your needs. Do not hire someone if this guy is not fitting your needs. So if you have hired someone, you need to make sure that this guy will be awesome in this field he's related to. So also give him courses, Give him time to onboard in your company. Do not blast him with work from day one. He needs to recognize and to know about your philosophy. He need to know about what do you want to have so work with him. And this is very, very important. Be clear in your instructions. Do not tell him, hey, I need a Facebook ad spanner. Please do that. Tell him what about? Tell him what's the client about. What about the branding? What about the target audience? Tell him about the titles you would choose, stuff like that. This is very, very important. Why? Because we are talking about scaling your digital marketing agency with remote workers. And you need to understand that remote workers are not robots. You're not hiring a robot and he's working from nine to five and that's it. You are hiring a human. No matter if this guy is sitting in your company next to your desk or if he's sitting on the Philippines or in India, you're hiring a human. And this is very, very important to understand. So make sure that you're clear in your instructions and make sure that this guy is after maybe two or three months able to work by himself, not needed your help anymore. And if you have created that process that I was talking about in the last 12 minutes, you are able to scale your digital marketing business only with remote workers. I have around 20 people and I have none of them sitting in my office. They are, most of them are from the Philippines and they are good working, loyal guys and try to tell them about your vision. Do not look for robots. Try them to tell them about your vision and take them in the same boat you're sitting in. Because if the people are believing on your vision, they are willing to work hard, they are willing to to meet deadlines, maybe if it's not possible, but they are trying to, but they need to believe in the same vision like you. So this is very important. So to sum this up, you need to make sure that you're clear in your communication. Do not search a one fits all solution. Give the people time to get in your company to realize what your needs, what your clients needs about and then repeat that process. And really guys, make sure that you're only hiring ID verified users. As I mentioned, we on Shopify we only have ID verified users or so. But anyway, this is very, very important for not being scammed. If you guys want to continue learning about how to hire a remote worker or how to scale a digital marketing agency or you want to hire a remote worker now for example, a designer. Go on www.jobmo fi.com jobmo fi.com and check it out. 14 days for free and hire your first remote worker. Thanks again for joining me today. Now back to Omar.

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What a great lesson by Ben Schneider. Don't forget to take up his offer to get 14 days free trial. Just go to jobmofi, that's J O B M O F Y O and implement what he just taught today. Put it into action. You can just trial run it, start small and see if it works and then scale up. A lot of people don't know this, but a digital marketing firm is how I kind of got started before the hundred dollar mba. It's how I actually earned my money to be able to fund my dream business, which is the $100 MBA. I actually built websites, created logos, did branding. I help bloggers and entrepreneurs online get started. And in the beginning I was doing the work myself, but I wanted to scale. So I started hiring out for the job. It's one of the best decisions I made because instead of me spending hours on end and doing revisions for things like logos and business cards, I hired one person that would be able to do that for me. All that time intensive stuff, I got somebody else to do. They were a remote worker, they were highly qualified. I did all the communication with the customer so that it was clear and concise and I took on the profits. It was a really good decision and it was a decision I almost wasn't going to make because I was worried if I let go of that, if I let go of control, maybe the quality is not going to be as good. Here's a little secret. It's probably not going to be 100% to your liking. Whoever you hire, whatever work they do, you're probably going to feel like, oh, you could have done a better job. And it's probably true. But really it's just a matter of taste. And as long as they're getting close enough, it's worth them doing the work rather than you. Because really, if you have to scale, if you want to scale, if you want to make more money than the hours you have in the day, then this is the choice you have to make. And I'm glad I did because it allowed me to earn a little bit more money so that I can put that aside and work on the 100 RMBA on my weekends, on my nights, until I launched it and made it my full time thing. Thanks so much for listening to the 100 RMBA show. If you love what you hear, hit subscribe right now on whatever you use to listen to podcasts. Whether you're on Apple Podcasts or Stitcher Radio or Spotify, we're on them all. Smash that subscribe button now so you get our next episode immediately. Before I go, I want to leave you with this when you're in the services business, when you're providing something for a company, let's say for example, you're creating the graphics, the images that people will post on their Instagram account. When people subscribe to your service, when they pay you for that service, their business is reliant on you. If they're getting customers through Instagram because of your images, you have a customer for life. They're not going to shut that off. This is why people love services, because you plug into somebody's business and if you deliver them an roi, if you give them what they're looking for, they're relying on you. They're not going to cancel you. Your job is just to keep the quality up, and that really is your bread and butter. But there's nothing like having a customer that really needs you to run their business. So think about that when you're choosing which services to build your digital marketing agency around. Thanks again and I'll check you in tomorrow's episode. I'll see you then. Take care. Of.

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