MBA1933 Guest Teacher – David Ibarra – How to Utilize the Brain Model
2 Feb 2026 · 21 min
David Ibarra explains how your conscious and subconscious mind work together, and why neurochemicals like dopamine and cortisol shape your mental state. He covers the Reticular Activation System, stress management, and how to shift into a positive mindset through meditation.
Chapters
Let me tell you about Intuit QuickBooks. When I was starting out my business, I remember sitting at my desk late at night not working on my business but cleaning up numbers, tracking and reconciling payments and wondering how this became my life. But once I automated the admin side of things of my finances, those nights had disappeared and I felt a whole lot better. Outdo it with intuit QuickBooks QuickBooks is the trusted end to end solution that businesses rely on for getting paid, managing finances, paying employees, finding new customers and more. QuickBooks provides a team of AI agents and trusted experts, so doing it yourself no longer means doing it alone. Their payment agent gets you paid faster, their customer agent finds leads, follows up and secures more sales, and the accounting agent automates and categorizes transactions. Get your critical business jobs done with QuickBooks on the Intuit platform. Ready to save on new tech? It's time for Dell Tech Day's annual sales event celebrating our customers with fantastic deals and benefits. Product perks include Dell Rewards, free shipping, premium Support and more. PCs like the Dell 14 with Intel Core Ultra processors will help you do more faster and with a premium suite of monitors and accessories, you can upgrade your whole setup with amazing savings. Visit Dell.com deals. Hey O welcome to the Hunter on BA show the Business Podcast. It always got your back every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of Webinar Ninja, an independent software company I started with my co founder back in 2014 and today's episode is a guest teacher episode. On our guest teacher episodes we bring an expert to teach their area of expertise. Today we have David Ibarra and he's going to be teaching you how to utilize the brain model. How we use our brain, what we think about, how we think about things greatly impacts our performance. Many of us think that this is kind of out of our control. But no. The science proves that we can train how our brain works, what we think about, what we envision for ourself and our business, getting into a positive state of mind versus a negative state of mind and taking advantage of the natural chemicals that boost our performance by thinking the right way. Just a few of today's strategies can totally change the way you perform in your business. This is why I'm so excited to bring David on to teach his guest lesson today. So let's get into it. Let's get down to business. If your team isn't Using ClickUp, you're wasting time and data proves it. 61% of knowledge workers manage work more than doing it. Switching apps a thousand times a day, that's work sprawl and cost millions. ClickUp replaces 20 apps with convergence, uniting projects, docs and chats while AI super agents handle the busy work. Join 4 million teams using ClickUp to finish work 30% faster, try it free and get 15% off AI upgrades@ClickUp.com podcast that's C L I C K U P dot com podcast Today's guest teacher, David Aribarra is a leadership consultant, speaker and authority. He's the founder of Eleader Tech IBG and the Think and Grow Rich Institute Latin America. I'm so excited that David Ebarra is on today's show because he's super positive. He's super enthusiastic about what he has to share and he knows his stuff. You're in for a tree so you can master your own mind. I'm going to pass it on to David, but I'll be back to wrap up today's episode and give my insights. But for now, take it away, David.
Greetings, I'm David Ibarra. Thanks for joining me. Are you struggling to make ends meet? Do you have doubts that success was meant for you? Listen carefully. You are about to learn what could be the most powerful lesson of your life. In just about 10 minutes, I'm going to explain something mystical, powerful, scientific, and simply amazing. You are about to learn the power of the brain and how it works. Let's get started. It is called the brain model. Once you understand it, then you become the switchmaster of your own thought and learn to pivot to positive to control your state of mind. It all starts with understanding how your brain works. 80% of your brain is your subconscious. Your subconscious has one job to do whatever your thoughts tell it to do. 15% of your brain is your conscious. Your conscious is your conductor, your driver. It seeds your thought into your subconscious, telling it what to do. And your subconscious finds a way to make it a reality, good or bad. On top of your conscious is the 5% of your brain that is your imagination. That's where all the action happens. There are two kinds of imagination. Your positive state of mind you believe, and your negative state of mind, you disbelieve. Your imagination is controlled by the dictation of a positive or negative emotion. It works like the motion detector uses a sensor to determine motion to turn a light on or off. Positive and negative emotions are detected by your brain, moving you Into a negative state of mind or a positive state of mind. Back and forth, back and forth, again and again. If you are negative, you disbelieve, and a negative force field circles your subconscious. While in a negative state of mind, negative attracts negative. Then, like a magnet, the subconscious tries to validate your negative thoughts and drag more negative thoughts into it. You think, I don't believe I can do this or something will happen to cause me to fail. Whether it's true or not, your subconscious will try to validate the disbelief and make it a reality. If you're positive, you believe, and a positive force field circles your subconscious While in a positive state of mind. Positive attracts positive. And again, like a magnet, the subconscious tries to validate your positive thought and drag more positive thoughts into. Into it. Now you think of things you've never dreamed possible. You tell yourself, why not me? I can do that. And the subconscious is directed to validate the belief and make it a reality. Learning the mystical power of becoming the switchmaster of your own thought is the key to gaining the power to. To achieve what you could and should have. When negative emotions enter your thoughts, Dr. Doubt whispers to you. You can't do it. You're not good enough. His goal is to lock your brain and introduce you to one or more of the seven fears. The fear of not having enough money, criticism, loss of health, loss of love, old age, loss of free time, or even the fear of death itself. That allows Dr. Dow to introduce you to his negative nuthouse. And once inside, it is difficult to get out. I have great news. There is a way out. You think of something that really makes you happy, Something you believe in. Whether it's the birth of your child, a book club you belong to, a sporting event. Whatever it is that makes you smile, imagine it. What happens is fascinating. You get automatically pushed into a positive state of mind. Now the door to the negative nut house opens, and all you have to do is walk out and slam the door behind you. The mind model isn't fiction. It is supported by science. The dose chemicals, dopamine, oxytocin, serotonin, and endorphins. These chemicals support the maintenance of a positive state of mind. Dopamine is said to be the happy chemical. It controls feel, good emotions, anticipation, desirability of an outcome. Like when you achieved accomplishment and you get that wonderful elated feeling. That's dopamine at work. Dopamine also helps create the success habit. It makes you want to chase after that good feeling and make sure that you have accomplishments. Oxytocin gives you the ability to feel empathy and understanding for other people. Serotonin. It regulates our moods, both good and bad. Endorphins. They help us play through the pain so we can reach our goal. They can also lead to the feeling of euphoria and well being. Basically, they can make you feel happy. The dose chemicals can help you maintain positive thought. So you get whatever you want. But you will still have to ignore Dr. Doubt's whispered invitation to his negative nuthouse. Now let's address how negativity forms. Negativity is the byproduct of stress. I'm not saying that a small dose of stress can't be a good thing. Under the right circumstances, a short burst of stress can can help you achieve a goal. However, there is a catch. If you build up too much stress, you can become very negative. There's a chemical in our bodies known as cortisol that is released when you are stressed. In small doses, cortisol helps boost your metabol rate and overall immune system. However, too much of it pumping through our system can be unhealthy. So literally, too much stress can make you sick. Too much cortisol equals too much stress. While you cannot stop the release of a natural chemical into your body like cortisol from doing what it is created to do, you can slow the release of it by pivoting to a positive state of mind. This then releases the dose chemicals. Dopamine, oxytocin, serotonin and endorphins. These chemicals help you create and maintain positive thoughts and seed your subconscious to be a believer. And positive attracts positive. Now let's dive a little deeper into the scientific validation of the brain model. Tens of thousands of signals are sent to your brain every second through a complex chain of neurons. These chemicals come from all over your body, like a specific organ or a sense of smell, taste, touch, sight, sound. But the brain can only process about 130 messages a second. There must be a way to filter through the signals. The mechanism to accomplish this is known as the Reticular Activation System, or ras. The RAS filters, sorts and routes information for interpretation. If it Weren't for the RAs, the mind would be flooded and overwhelmed with information and decision making would be impossible. The RAS determines what what information we accept without being aware of it. The RAS discards information that we subconsciously believe we don't need. We like to believe that our thinking is always accurate and rational. But our thinking is based on the information that we have selectively filtered. When we fix our thought upon a purpose or goal. While in a positive state of mind and direct our thoughts or on the actions we need to execute in order to get what we want. The end result is powerful. We have conditioned our subconscious mind by utilizing our Ras to help us achieve the habit of success. Remember, the subconscious mind acts first on the dominating thoughts placed into it daily. Whether positive or negative. The mind will carry out these thoughts by learning how to become the switchmaster of your own thought and pivot to positive. You control the release of dose chemicals and use your brain's raz to seed your subconscious to be a believer. Or you allow your negative thoughts to release cortisol into your brain, which makes it difficult for you to pivot to positive. The subconscious, while in a positive state of mind, is is the gateway to infinite intelligence. This exceptional gift enables us to utilize our subconscious as an instrument to contact and seek the assistance of infinite intelligence. This is conditioned upon faith and actions having preceded the request. Infinite intelligence will then send a continual stream of intelligent thought through our subconscious to our conscious to be acted upon. Now, positive and negative are so unfriendly, they cannot possess the same space at the same time. Therefore, you are either in a positive state of mind or a negative state of mind, but never both at the same time. So while in a negative state. Dr. Doubt is the infinite intelligence, the uninvited adversary that whispers to you through your subconscious. And while in a positive state of mind, the Creator is the infinite intelligence that whispers guidance to you through your subconscious mind when invited. The Creator's greatest gift of mankind is the ability to control your thoughts. So the question is, who do you want whispering guidance to you? The choice is clear. Become the switchmaster of your own thought and pivot to positive. Then all your goals can be achieved. Thank you for spending time with me today. If you want to continue learning more about the brain model and how to pivot to positive, visit davidrebarra.com youm can buy my book Stop Drifting on Amazon today. Thanks again for joining me. Now back to Omar.
We've all been there. You hold on to a coupon, hoping to cash it in at the store. But then you forget about it and suddenly you've got a mountain of useless expired coupons.
Do you think this one's still good? Free milk?
Oh, mate, that expired in 1993.
Dang it.
Fortunately, there are better ways to save money. Like by switching to Geico. You could save about $900 on car insurance without ever touching a coupon.
Ooh, how about this one? Half off floppy disks.
Now you should Try a bit of spring cleaning.
It feels good to save big.
It feels good to Geico.
Loved David's lesson today. Make sure you check out his work, his books. Two things I really want to stress that he mentioned. Number one is actually stress. I can't tell you how many times I got sick from overstress. I often plan a holiday after a stressful time. I know that's coming up, whether it's a product launch, a new feature coming out and there's a lot of work that was built up and a lot of stress built up beforehand. Often I'm running on fumes by the time it's over and by the time I go on vacation and my body starts to wind down, it gives up on me. I get ill and you should never ever get to that state. I learned that the hard way. Luckily the last couple years I've been mindful of that and been checking my stress levels and changing some things in my business to make sure it never gets to that point. You need your health so you can perform. The other thing I want to also touch on is this idea of doubts. Doubts is the killer of any business. Doubts will crush your ambition. Your you need to stop doubts in your track as soon as you experience doubtful thoughts. We're talking about irrational doubtful thoughts now. We know it's good to question things so you can improve. But if you're just doubting yourself because you're just in the habit of doing it and you're going down a negative spiral, this is not going to allow you to move forward. One of the traits that a lot of successful entrepreneurs I've studied have is the ability to suspend disbelief for a moment so they can achieve what they need to achieve. You have to be a little bit irrational. You have to really believe in in yourself more than anybody else. You got to believe the impossible can be done and that's how it gets done. The classic example of this is Roger Bannister who ran the four minute mile. He believed he could do it and once he did it, the crazy thing is is that so many people broke the four minute mile after he did it. The difference is that Roger believed in himself and did it without having to see it being done. And that's why he's famous. He's the first one to break the four minute mile. It's easy to break it when you know it's can be done like it's a fact. And doubts kill that kind of thinking. Kill that hopeful, positive, uplifting vibe you need to have to succeed. Business is as hard as it is, you can't make it harder on yourself, right? You have to give everything you can to yourself to be successful. Thanks so much for listening to the Hundred Dollar MBA show. If you love it, you hear hit subscribe so you don't miss a B. Before I go, I want to leave you with this. One of the things you can do to master your mind and be in control of your thoughts is practicing meditation. If you haven't tried meditation or tried to practice it, it's easy to be skeptical. But basically what meditation is is being hyper mindful of what's going on between your ears and allowing yourself to know how to focus on one thing. And meditation can be in different forms. Skiing can be meditation, being totally focused on a puzzle can be a meditation. But having a daily practice of some sort of meditation, even if it's just five minutes a day, can really train yourself that hey, I am the master of my own mind. I get to choose what thoughts go through and which thoughts I stop. One of the most easy apps to start with when it comes to meditation is Calm. The Calm app is actually quite easy. It's very, very easy to use as well as they have some kind of beginner medit programs that you can try out. Thanks so much for listening. I'll check you in tomorrow's episode. I'll see you then. Take care.
Of Foreign.
We've all been there. You hold on to a coupon, hoping to cash it in at the store, but then you forget about it and suddenly you've got a mountain of useless expired coupons.
Do you think this one's still good? Free milk.
Oh mate, that expired in 1993.
Dang it.
Fortunately, there are better ways to save money, like by switching to Geico. You could save about $900 on car insurance without ever touching a coupon.
Ooh, how about this one? Half off floppy disks.
Now you should try a bit of spring cleaning.
It feels good to save big it.
Feels good to Geico.
