MBA1956 3 Email Campaigns to Boost Your Sales

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Email marketing is one of the best ways to make sales because you have access to people's inboxes. Email is something that we just can't ignore. We have to read it, we have to archive it, we have to do something with it. We can't just throw thumb through it like a newsfeed on social media. This is why conversion rates typically are higher off email marketing than any other source. But how you use a tool is just as important as the tool itself. So let's get into three email campaigns you can do to make more money this quarter. The first one is my tried and true. This one works so, so well. Okay? If you do no campaigns but this one in the month of January, you will still massive benefit. Okay? And this is called the reactivation email. Now warning, this email campaign is probably the most time consuming email campaign, okay? And I'll tell you why in a moment. But it is also the one that I found that converts the highest. This email campaign is targeted to people that have been on your list for some time but have not taken action. They haven't pulled the trigger, they haven't bought anything from you, they just haven't converted to a customer. So they've been on your newsletter, they've been reading your blog posts, they've been listening to your podcast episodes, but they just have not bought anything. This email is actually quite easy. So I literally just go into my email marketing software. Whether you're using Mailchimp or ConvertKit or whatever it is, and you're gonna send out a very, very short email. It has to be incredibly short. And I'll tell you why. The point of this email is, is to get them to respond to reply to you, okay? So they need to read it in order to reply to you. So if it's short and sweet, they will read it and they will feel compelled to reply. The thing about long emails is that people think that they're just being lectured to, they're being taught, they're being provided information. But if you have a short email with this type of phrasing that I'm going to share with you, it's going to compel them to to reply to your email. And this is where the extra time comes in. I'll tell you in a minute. First of all, big shout out to Dan Martell who taught me this technique, this email campaign called the reactivation email. And what it is is that you're gonna send a very simple email that's incredibly personal. And what it is is really just a question. And you want a very simple subject line as if you are writing this email to a friend. Okay? So a subject line I like to use is quick question, because I'm literally asking them a quick question. I write quick question in the subject line, all lowercase. And my email just says hello, so and so or hey, so and so. And I just, you know, populate it with their name. And it's just a one line email that says quick question hyphen, are you still interested in running webinars question mark so my company is all about webinars, my software company. And they're on my email list because they should be interested in webinars. But I'm emailing them because they have not converted to a customer. They haven't bought or become a member. And that's the email. Seriously, I just write quick question hyphen, are you still interested in running webinars question mark And I literally just sign off hyphen, Omar, that's it. You're going to feel compelled to write more and explain why and all that stuff. Don't. Would you do that with a friend? Most likely not. You're just seeing this sort of like a text message, quick message. And so you can get a quick reply because the more information you provide, the less likely they're going to reply. So they're going to feel like the ball's in their core and they need to reply. Don't say, hey, I'm asking this because I'm trying to find out if you still want to be on my email list and if you want to buy my product, I might want to give you an offer. No. You might even feel compelled to say, reply to this email and let me know. That's a very marketing message. Don't do that. People know they can reply to emails, okay? They know how to use email. So keep it simple. Short, sweet. Send it to everybody who hasn't bought yet. Now, this is where the magic happens. They're going to reply. Make sure your reply to email on that email is your own email that goes into your inbox so that you can be able to reply. The first time I did this, I was incredibly overwhelmed with how many emails I got. But I just took a deep breath and realized I need to go through them. I literally had to go through like 300 plus emails. And the point here is that they're replying. You have a conversation now with somebody that has been on the fence for so long. So what happens here is that I just go through my email every day when I'm doing the reactivation email campaign. You know, I sent out the email and now I'm getting all these replies and I just reply to each email and say, oh, thanks for getting back to me. I read after they say, and most of them say, yes, I'm still interested. I just haven't done XYZ yet, or I'm not ready because this. Or I've been waiting for this. And I just basically coach them on email back and forth. And I just say, oh, that's totally understandable. You're gonna love this blog post that's gonna help you out. By the way, I'm doing a live webinar next week that's gonna walk you through the first steps. Is that something that you'd be interested in joining? And I get them to reply again, I want this conversation to go as long as possible. I want us to be pen pals, all right? I'm trying to build rapport and trust here and have some interaction. And then they reply and say, yeah, that sounds great. And I send them the invite link. You know, I send them the webinar link for you. It might be just going back and forth answering some simple questions. They may not know that they're simple questions. Right. They might say like, oh, I'm not sure if this is right for me. I do xyz and you reply to them. Hey, by the way, we have customers that are exactly in this same niche as you or do exactly what you do or have the same needs as you. These are the results. And that gets them over the line and they buy. This is going to sound incredible, but I get a 40% conversion from non customer to customer with all the people that reply to that email. So roughly 300 email replies I got or 300 people replied to that email. At 120 people become customers from that. That's incredible. Now you can't do the reactivation email campaign every single day. I like to do it twice a year and it kind of cleans up my email list and lets me know, okay, anybody who did not reply. And I can create an automation in my email marketing software. No reply. And I put them in a separate list where it's just kind of like long term, slow buyer. And I'm kind of cautious of emailing them too much. But somebody who's warm, that's actually a buyer. Anybody who replied and still didn't buy, I want to make sure I treat them a little bit differently, I email a little bit more, I give them a little bit more content to get them over the fence. All right, that's email campaign number one. Email campaign number two, the three day sale. A lot of people think they need an occasion to have a sale, whether it's Christmas or Easter or Valentine's Day or whatever it is, right? No, you can create your own sale for your own reasons, like a customer loyalty sale or a community loyalty sale. So I like to do two different sales. One three day sale for our customers. So I'll be selling to my current customers, other products, other courses, other things. This one converts really well because they're already proven buyers and they're interested. And another three day sale for those who have not bought from me. And this is just, hey, thanks for being on our email list, being part of our community. We're running a three day sale for our community members. And this is actually so simple. For some reason we think the simple stuff doesn't work. But the reason why this work is that we all need a reason to buy. We need something to push us over the edge. Sometimes the pain of solving the problem problem is not strong enough. But once we have an opportunity, a reason we do buy. This is why so many companies like Amazon make a ton of cash on Prime Day, on Boxing Day, on Black Friday, Cyber Monday. Why? Because people see an opportunity, oh, I should buy now because it's on sale. I've been thinking about buying this product for some time. Now is the time to do it because I'm gonna get a good deal. Give them a reason to buy, right? Some people need reason. Give them a reason. And this is literally an email campaign where I send five emails. The first email is letting them know, hey, the sale is going to start next week. I prime them up and then the second email is, hey, tomorrow is the day, the three day sale starts tomorrow. Get ready, here's what you're going to get in the offer. This is what the sale's all about. This is the discount, this is the, the deal, the bonuses, all that kind of stuff, right? Third email is day one. Fourth email, day two. You got it. Fifth email, day three. Right? And then you can add a couple more emails like last chance emails, last hour and that's it. You run it, you run a promotion for three days, that's it. But it gives people a reason to buy. Now what I like to do is I like to have an automated list that gets updated with my customers. So if somebody buys a product from me or buys the offer, I like to tag them on my email list so that way I can filter out and not send the automation to anybody who's already bought. So if you don't know how to do this, just email or message or chat with your email marketing software, whether you're using, you know, Mailchimp or AWeber or ConvertKit or whatever it is, they should be able to help you with that. But the point here is, is that I don't like to email people my offers if they just took the offer. Okay. Sometimes I'm on other people's email list and I see this happen and I think this is kind of amateur, you know, you should be able to know who's bought. All right, so we have the reactivation email, we have the three day sale, we have. What's the third one? Low ticket offer. Listen, some people are just not ready to buy your main offer. Whether it's your course or your coaching or your live event or whatever it is, they're not ready to invest that kind of money. Some people just don't buy because they're not ready financially to make that investment. But at the same time, they might be interested in what you got, but they need an offer that works for them. And you want this type of customer because once they get a taste of what you have to offer, they're gonna definitely buy your main flagship product. So I like to make a low ticket offer to those who don't buy my main offer. So say for example, you did a sale or you ran a webinar that sold your course or your training or whatever it is and they didn't buy. I want to email these people a low ticket offer. And one of my favorite low ticket offers is a challeng a live challenge. This could be a one day challenge, this is a two hour workshop, it could be a three day challenge. And basically these are paid webinars where you charge them for live training. A lot of our ninjas over at Webinar Ninja, our users do this all the time because it's such a great way to give value and connect with your audience. So they might run a workshop for two hours for $39. $39 is not a purchase. A lot of people will kind of hesitate about. It's pretty inexpensive. Or they'll run a three day challenge for dollars. It's a fraction of the price of their normal product or course or offering. But it gets them through the door, it gets them becoming a buyer gets them over the interested customer to customer Side of the fence. And this is super, super simple to set up. We have a paid webinar and a paid series webinar feature at Webinar Ninja. You could check it out over@webinar ninja.com youm can even sign up for our free plan and play around with all the different types of things you could do. Look at our help articles, talk to our support team. But basically you're up and running and you're ready to launch your paid webinar or series in minutes. Really where people can use your credit card. You get paid to offer your live training and the email campaign is just to invite them to that live training. I like to do three emails where it tells them a week before, two days before and the day before. And this gives them enough time to know hey, this training is coming up because this is live. They need to put in their calendar and they need to go ahead and sign up and pay for it before you do the training. What's great about our software Webinar Ninja Shameless Plug is that we record and save the replay so that even if somebody misses it or comes late or leaves early, they have access to the replay and we email them the replay link automatically. And only those who paid have access to that replay, which is pretty brilliant. So this email campaign is to promote this live training. And what I like to do is I like to run this email campaign and this low ticket offer a few times a month actually because I like to cater to different time zones. We have a global audience so I like to run one that is catered to the US audience, another one for Europe, another one for Asia and Asia Pacific.

Bringing your business dreams to life takes heart and about a thousand decisions a day. That's why Atlantic Union Bank's knowledgeable bankers are here for you. With the right guidance and customized solutions to help you you reach your business goals. So whether you're planning your next move, upgrading your space or scaling to meet demand, we make sure your business is ready for what's ahead. Because we're big enough to support you, yet small enough to know you Atlantic Union Bank Any way you bank.

To wrap up today's lesson, three powerful email campaigns that are going to increase your sales, reactivation, email three day sale and your low ticket offer campaign. Listen up. I don't want you just to listen to today's episode and not implement. Try at least one of these today, okay? Get it on your to do list. Anything that can help you make money is worth trying. This should be at the top of your list. Because when you generate income, when you generate revenue, you're able to reinvest in your business and grow. Thanks so much for listening. If you love what you hear, hit subscribe so you don't miss an episode. You might say follow, but whatever it says on your podcast app, go ahead and click that right now so that you can get every episode automatically. Before I go, I want to leave you with this. Over my life, I've learned that email marketing is still an underutilized tool to grow your business. Really implement more sales through email as much as you can. More marketing in 2022. Thanks so much for listening and I'll check you in tomorrow's episode for Art Friday. I'll see you then. Take care. Of.

Bringing your business dreams to life takes heart and about a thousand decisions a day. That's why Atlantic Union Bank's knowledgeable bankers are here for you with the right guidance and customized solutions to help you reach your business goals. So whether you're planning your next move, upgrading your space, or scaling to meet demand, we make sure your business is ready for what's ahead. Because we're big enough to support you and get small enough to know you. Atlantic Union Bank Any way you bank.