MBA2021 The 3 Types of Social Posts That Get The Most Engagement

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Hey oh. Welcome to the $100M Simplified every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of Webinar Ninja, an independent software company I started with my co founder back in 2014. And in today's episode you will learn the three type of social posts that get the most engagement. If you're wondering what you can write on your social media pages, what you can talk about on video with your Instagram stories, what you can post on your blog as a blog post that will get more engagement, well, today's episode is all about that. I'm going to be sharing with you the three S's that really move the needle, that really get people interested in what you have to say. They get engaged and really compels them to share their take on things. That's actually what you want people to do. You want them to feel something that forces them, that makes them feel like, hey, I want to share my thoughts on this. And as we know, when we have an engaging post, it has more reach, it reaches more eyeballs, which generates more traffic to our site and our business. So let's get into it. Let's get down to business.

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Like I mentioned at the top of the episode, you can easily have writer's block when it comes to hey, what do I write about on social media, on my blog posts, in my videos, in my stories? And that's where most people go wrong. It's not so much about what you have to say, it's more about how you say it. Trust me, I've experimented a whole lot with this. You can have great information, you can have good content, but if it's not delivered in the right way, where people can absorb it and really enjoy it, it won't be engaging. It won't encourage people to check it out. It won't encourage them to participate in the conversation. This is why I want to share with you my three S's. When it comes to engaging posts, whatever you want to share with your audience, whether it's an idea, an opinion, a strategy, whatever it is, you have to wrap it in a format that works. And that's what the three S's are all about. The first S stands for stories. As human beings, we are genetically programmed to listen to stories. As soon as I say to you something like a few years ago or you're not going to believe what happened to me this week, these are opening lines that prompt us as the listener, that there's a story coming here, and we've been conditioned to pay attention when we see these words or read these words or hear these words. It's not something that we just grew up with or, you know, something that we learned as children. This is part of the human condition. This is a part of how we work as human beings. We pass on stories, we share stories. This is how we communicate. This is how we pass on knowledge. And therefore, when we wrap information in a story, it's easier for our listener, for our reader to comprehend it, to engage in it, to enjoy it. Many of us, we skip the story, we take the learning, and we just try to share it with people. For example, recently I shared a story from the early days of this podcast, when we first launched, and how we spread the message and tried to share the podcast with people to get more listeners. I could have easily just put in the post on Facebook. Hey, if you want to get more listeners for your podcast, you got to be willing to speak to people, do things that don't scale, have conversations with your potential listeners, and be willing to do things that most people won't. It just falls flat because there's no context. It's not engaging. It's also very preachy. Instead of saying those things, I just shared a story from my past. I shared details about that story. And this story is real, so it's easy to write. I talked about how Nicole and I went to the supermarket and filled up our cooler with ice and soft drinks. Then we went over to Mission Beach, a very famous beach in San Diego, and put up a sign that said, free cold drinks in exchange for Itunes love. And I go on in the story and talk about how I gave out free soft drinks and had conversations with people on the street, talked about our podcast, learned about people and their struggles with business, and gave away over 50 soft drinks that day. Sharing our podcast, the lesson is in there, but when you put it in the context of the story, it's more entertaining, it's more relatable, and yet it makes people feel like, hey, I want to say something about this. This is a cool idea. I love this story. I'm going to share it. People love stories. All right, if the first S is stories, what's the second S? Well, it's statistics. People love facts and statistics and numbers. It's one of the most shared type of posts on the Internet because most people are pretty surprised by statistics. Statistics are informative. They're also quite polarizing. Sometimes people think, wow, I wasn't expecting that. Are you sure about this? All this is engagement. Statistics can also draw people in with shocking data. Like, did you know that 97% of all tomatoes that say they're organic are not really organic? I don't know if this stat is true, but the point is, is that it gets people wondering. Whoa, really? And then you go on and talk about it. Yeah. This is how you can know a tomato is really organic. This is a great post. If you're an organic farmer or have a blog on how to grow beautiful tomatoes, you get the point. Statistics get people curious. It gets people thinking, it gets people sharing. Statistics are also extremely relatable because when people read statistics, they automatically internalize it and think, what about me? For example, if I saw a statistic that said, here's a scale of how many downloads the average podcast gets. I'm automatically going to look at that scale, look at that chart, and want to know, where do I fit in in all this as a podcaster? All right, we talked about stories, we talked about statistics. What's the third square? Well, it's satire. People love to laugh. Humor, comedy, wit, sarcasm. People love a good joke. They love sharing a great joke. This is why memes are absolutely viral. People love memes. People Love comedy based YouTube channels and videos on Instagram. Believe it or not, humor is power. If you're funny, people automatically regard you as somebody who worth listening to. And you don't need to be a professional comedian. You can just use your own humor as a business owner as you communicate. A few years back, my partner in life and business, Nicole, noticed and mentioned to me, omar, you're really funny with Friends and family and in a personal gathering, you know, like in a personal situation or in personal relationships. But you never really infuse that humor with your work that much with the podcast, with your blogging, with your business. You should really leverage that because you're a funny person. I never really noticed that because I used to just kind of compartmentalize the idea of humor with social hour and friends and business with business. But then I started to use a bit of humor in my webinars, in my videos, in my workshops, and people started to really enjoy it because it made me a little bit more relatable.

It made me.

It made the session a bit more fun, and I was having more fun. So if you have any sense of humor, you should definitely use it in your posts, in your writing, in your videos, because at the very least, somebody's gonna comment a laughing emoji.

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To wrap up today's lesson, the three S's stories, stats, and satire, here's my challenge to you. Okay, it's an assignment. Write any kind of post or any piece of content for your business using this framework. So maybe create three pieces of content this week. One of these pieces of content can be a video for your Facebook Live. Another one could be an Instagram photo. Another one could be a post on Twitter. And use one of these three S's for each of these types of content. So for the first piece of content, use stories. For the second one, use stats. And for the third, use satire. There you have it, guys. Thank you so much for listening to the $100 MBA show. If you love what you hear, all you gotta do is hit subscribe. Hit follow right now, now on your podcast app. By doing this, you get access to over 2,000 episodes in our archives, as well as getting all our episodes automatically right away. Before I go, I want to leave you with this. Knowing how to communicate is actually more important than what you communicate. I know that sounds kind of shallow or a little bit unfair, but that's just the truth. And I know your content is going to be good. And probably where you need most help is what I taught today and how to deliver that content. Thanks so much for listening and I'll check you in tomorrow's episode. Free ride Friday. I'LL see you then. Take care. Of. Gas, snacks, tolls. This trip is draining my wallet.

Yeah, but we'll be with family.

You're in a good mood.

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