MBA2044 My Favorite Video Marketing Tools in 2022

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Get a'@usaa.com bundle restrictions apply. All right, my top tools that I use for video Marketing In 2022, my first tool is called ECAMM Live. Now, even though it's called ECAMM Live, you can actually create videos that are not live that are recorded with it. But let me walk you through what this software does. Whether it's live or recorded, ECAMM basically creates a studio for you. I'm talking about you can have multiple cameras, multiple scenes. I can input several webcams. I can have share scre, I can have my slides from PowerPoint or Keynote, and I can cut from one scene to the next with shortcuts on my keyboard. I can literally do this on the fly. And what ECAMM does is it produces this total package like this is like one feed, all these different cameras as a virtual camera. So anytime I run any kind of meeting or webinar or live video, I use ECAMM as my webcam. So it just acts like a webcam. But then When I use eCamm, it uses uses all my other webcams and it takes and makes it a feed to my audience, which is really, really cool because then when I'm running a webinar, let's say I'm using Webinar Ninja, my webinar software, I just choose ECAMM Live as my webcam and now I control several scenes, several different kinds of cameras. With ECAMM Live, this is super expert, high end stuff. But the crazy thing is, is that ECAMM Live is so easy to use. It took me about 10 minutes to learn how to use it. Once I did, it's brilliant. I can literally have three different cameras. Like a webcam that's straight on another camera on the angle, then a tight shot, I can have my again my PowerPoint slides. I can share my screen. So right now I'm talking about five different scenes here. And I can cut from one angle to the next. I can merge them together. Like I can have my webcam on the bottom along with my slides in the background. It's pretty amazing. Now the cool thing about ECAMM is like I said, you can actually just record a video using all these features and it has all the stuff that you would normally see, like in a live broadcast or a recorded one where you can create a lower third so you can put your title transitions all that kind of stuff. ECAMM Live has a monthly fee around $20. In my opinion, it's well worth it. If you run a lot of live and recorded videos and you want a high production value, it definitely creates a more dynamic video, more entertaining video, and allows you to stand out from the crowd. My next tool is Final Cut. Now this is a video editing software where I want to edit a video. Even when I have a video that I produced with ecamm, for example, I may want to edit it later on, splice in some other scenes, B roll, maybe I want to put in another video from somewhere else. I want to add some music, whatever it is, right? I like to edit in Final Cut, which is Apple's kind of higher end video editing software. If you have a Mac, it comes with Imovie and basically Final Cut is like the premium version of Imovie. I taught myself Final Cut. Actually I learned it from Nicole who gave me some pointers and then I went on and edited videos on my own. And Nicole, my partner in business and life is a New York Film Academy graduate and she shot and edited films on Final Cut when she was in film school. Even after film school, when she was a videographer and doing it professionally, it's really, really sophisticated. And listen, if you are not somebody who edits videos, I would say at least one video a month, then maybe this is too much for you. And I would say if you're on a Mac, just use what comes with Imovie has enough features. If you're not on a Mac or don't want to use either of these, I recommend Camtasia is also a great tool that you can buy which is simple and easy to use editing software. But trust me, if you are into video and you are going to produce a lot of videos, if you have a YouTube channel, you're gonna wanna invest in something like Final Cut. Now a lot of people have like the Final Cut versus Adobe Premiere Wars. Adobe Premiere is basically Adobe's version of their video editing software. I personally don't like Adobe Premiere. I find it a little bit confusing. I don't like its shortcuts, it's just a personal preference. But I know a lot of people that use Adobe Premiere for video editing and absolutely love it. My advice is, is trial both of them and see what you like. But again, if you are doing a lot of video, a lot of video editing, 1, 2, 3 videos a month, it's worth investing in a great video editing software and learning how to use it. And by the way. There are some really inexpensive courses you can buy that you can learn how to use Final Cut in a weekend. You want my advice? Don't go to YouTube and learn because it's a little bit hodgepodge. It's going to be very hard for you to have a cohesive, quick tutorial, meaning that you're going to probably take weeks to learn. If you want to save some time, buy a course on Udemy. There's courses as low as $15. It's really going to just walk you through, step by step. My third favorite tool when it comes to videos and video marketing is Wistia. It's my favorite by far video hosting platform. I don't think anybody even comes close. Now, I know that there's Vimeo and I know there's new hosting platforms that come out every day, but. But Wistia is just so much better than anything I've seen. And I'll tell you why. Number one, their hosting is fantastic. I never have to wait to see a video buffer or let it load. With Wistia, it's just so much better. I can't tell you how frustrating it is when I see a Vimeo video on somebody's website because I can almost guarantee that video is going to buffer and it's not going to load quickly. And yes, I have a great Internet connection at home. Number two, Wistia is made for business, meaning they built video hosting that is great for hosting videos for business so you can convert your customers. They have great detailed analytics to know exactly how many people have watched your video, how far along they went on the video, if they rewind and watch another part over and over, if it seems interesting to them, you can do calls to action, you can customize the player. There's a whole lot of things. I'm just scratching the surface. But if you're asking me and you want the best, Wistia is absolutely the best. And when it comes to video marketing, making the right impression really matters. You want to make sure that your audience, when they click play on your video, they see you as a professional. And Wistia allows you to do that. I also know the people behind Wistia. The founder, Chris Savage, his co founder, Brendan Schwartz. They're really, really smart dudes that care about creating a great product and have done it right. And it's really important to know that the people behind a product are actually trying to do what's right for their customers and not trying to just earn another dollar. And I know that for a fact, with Wistian. That's why I always use them. My fourth tool, I love sourcing great music on Audio Jungle. Audio Jungle is a great website that you can check out where you can buy royalty free music. You can buy music that you can use for your marketing videos, even for your online courses. If you're gonna put some background music for your tutorials, it's really great because you can get some really awesome songs for pretty low prices and you're all legit. You don't have to rip anybody's music off soundcloud and not take permission. Buy the rights. It's a few dollars, it's well worth it. And there's a great variety of music. Whether you're looking for a certain vibe, you want music with no words or songs with words or lyrics. I should say I highly recommend it. And I also highly recommend you invest in good music because music can change the mood, can really move your message forward with your videos.

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All right, my final tool that I love using for video marketing is actually Fiverr. Now Fiverr had a pretty kind of cheap and low quality rep back in the day, but they've gone really, really professional over the years. Now we have Carl on our team who edits this podcast, but also does a lot of our video editing. But if you don't have somebody like Carl on your team, you can go to Fiverr to get somebody to edit your videos. Especially if you have lots of videos, long videos. Maybe you have a YouTube channel, or maybe you're building a bunch of tutorials or maybe you're doing sales videos or explainers. You need to be able to get that edited properly and professionally. Maybe you don't want to dabble into Final cut and you want something done really well. Fiverr has a plethora of great freelancers, but I use Fiverr even though I have Carl, because you can find special talent for special things. For example, if I wanna have a custom animation or I want a custom illustration like Say, for example, I wanna make some of our teammates into ninjas. As you can see on our about page over@webinarninja.com about and I want to add these in just to my videos. I gotta get an illustrator and you can find really talented people on Fiverr. You don't have to hire somebody full time or part time. You can just get work done based on what you need. Now, one of the things I advise you to do, and I do this all the time, not only for video editing work or custom animation or anything like that, is I actually just first focus on finding a freelancer on Fiverr that I love their work. If I see their work and it looks really cool, that's really what's important. Sometimes their gig or what they offer is not exactly what you need, but if you like their work, you feel like they have talent, just contact them. You can just contact them right inside of Fiverr and say, hey, this is the project I'm looking to do. Can you help me out? I love your work. I love what you do. I don't see anything like this on your gigs, but I was wondering if you can create a custom gig and this is possible on Fiverr. Look at what you're looking for. You can even, you know, discuss it back and forth. And then from there they can create a custom gig for you and give you a price. So look for the talent, look for the work, not for the actual exact gig or exact job that you are looking to get fulfilled. Well, there you have it guys. Just to wrap up my favorite video marketing tools for 2022 eCamm Live, check it out. Finalcon Apple if you're on Apple device. If not, check out Camtasia Wistia for video hosting, Audio Jungle for great music to add to your videos, and Fiverr for the odd jobs and freelance work you need to put it all together. That wraps up today's lesson. Thanks so much for listening to the $100 NBA show while I have you. If you have gotten anything out of our podcast, an insight, if I got you thinking a little bit. If I give you an idea to kind of implement later on, leave us a rating and review on your favorite podcast app. By doing so, you let other people know, hey, this show's pretty good and it allows the algorithm on whatever app you're on to give us some love. Thanks so much for listening to the $100 NBA show. Before I go, I want to leave you with this. The reason why I love video so much is that it's fun creating something out of nothing. But one of the things that kills fun is pressure. Pressure like a deadline. So what I suggest is don't put yourself under tight deadlines when it comes to video marketing. Double and triple your estimates to give yourself enough time to really be creative and have fun with it. And if you fit it, surely great. It's better than being under pressure, losing your cool, and not having fun in the process. And by the way, video is an art. So when it comes to artistic endeavors, your mood really matters. You know, you gotta be happy, you gotta be in a good mood. You gotta be feeling it. So give yourself enough time to make it happen. Thanks so much for listening to the $100 NBA show. I'll check you in tomorrow's episode Q and A Wednesday. I'll see you then. Take care. Of.

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