MBA2077 5 Strategies for a Successful Launch on Product Hunt + Free Ride Friday

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Hey oh. Welcome to the Hundred Dollar Employ RBA show, helping you through your entrepreneurial journey every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of Webinar Ninja, an independent software company I started with my co founder back in 2014 and today is Free Ride Friday. On Free Ride Fridays, we give away a lifetime membership to one of our courses or programs. We're giving away easy course. Our 30 day online course retails for $500 over at easycourse.com, but somebody's going to win it for free today. Just leave us an Apple Podcast rating and review to enter the weekly random draw. Listen in on Friday, just like today to see if you won. We'll be announcing this week's winner a little bit later in the show. In today's episode you will learn five strategies to a successful launch on Product Hunt. Product Hunt is a very popular website to get buzz, to get notoriety, to get reviews, to get exposure for your new product. Whether it's a new course, a little gizmo, a widget, a plugin, software, there's all kinds of things that get launched on Product Hunt every single day. But that's the thing. There's a Lot of products out there on Product Hunt. How do you stand out? How do you launch with a bank so you get that coveted Product of the Day award. I'm going to share my personal strategies that I've used to launch several products on Product Hunt successfully. How I got myself a Product of the Day award and how you can too. So let's get into it. Let's get down to business. Gas, snacks, tolls. This trip is draining my wallet.

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I want to start by saying that Product Hunt is a huge opportunity. When I've had big launches and I've launched them on Product Hunt, it drove a lot of traffic to my website, it helped our SEO tremendously. It got people knowing who we are and it created this word of mouth marketing for us. There's a lot of benefits, but there's a lot of ways you could just launch two crickets really, it could fall flat. But I'm here today to help you make sure that doesn't happen. Here are my five strategies to launch successfully on Product Hunt. Strategy number one, if you launch properly on Product Hunt, it's going to be a big deal. It's going to bring a lot of traffic to your site so you want to be ready. And that's my first tip. Make sure your product is actually ready for primetime. A lot of people launch on Product Hunt before they're actually ready. The product is not really fully out of beta or or it's not bug free or their website can't handle a lot of traffic or their customer support can't answer enough questions in time. If you're gonna do this right, you should expect a lot of people signing up, trying your product, going to your website, asking questions so it can really fall flat if you're not ready. So my advice to you is to make sure you launch on a day that you know that you can answer a lot of questions on support your product is fully ready and ready for the public and as problem free as possible. The way to look at this is that you're making a big splash, a big appearance in public. You want to make sure your first impression is a great impression. There's nothing worse than launching on Product Hunt, making a big splash for a couple hours, but then you can't handle the traffic and people just don't have a good experience. Number two, when you're putting together your page or when you're about to share your product on Product Hunt, you really want to take the time to build some amazing assets to show the magic of your software. People on Product Hunt are impressed by fun, interesting, quirky, magical experiences for customers. So I highly recommend you create as many images as you can to showcase this. Maybe even a video, an explainer video would be awesome. And there's gotta be something about your product, your service, your course, your thing that really is unique, that really stands out, that really makes you say, wow, this thing is pretty cool. Showcase that you with your media because if you grab their attention with that quickly, people will upvote, people will comment, people will check out your product on your website. Now, we just gone through two of the strategies and I want to stop for a second and I want to mention that your whole goal with Product Hunt here is to drive as many eyeballs to your page on Product Hunt to get as many upvotes, comments, questions and clicks through to your website as possible. We're going to touch more about this later, but I just wanted to pause to say he when you're building out your assets, your page, remember that's really what you're trying to do here is get as much engagement as possible. Because the more upvotes you get, the more likely you'll get that coveted Product of the Day badge which places you on the top of the homepage and gives you maximum exposure. All right, back to the strategies number three. A lot of people just launch our Product Hunt and that's it. I'm here to tell you that's a rookie move. You need to do what's called a pre launch. Let's say, for example, you are going to be launching on the first of the month. My advice to you is give people a heads up three days before and the day before that you're launching on Product Hunt. We're talking about your best customers, your community, your friends and family, anybody that is interested in supporting you. Post it on Twitter, post it on Instagram, post it on Facebook and let them know, hey, something big is being launched on Product Hunt. I'm very excited. I'm going to need your support People will respond better if they know it's coming up. People will actually follow through if you give them a heads up. At the very least, let them know the day before, hey, I'm launching something tomorrow on Product Hunt. Would love your support message me and I can tell you how you can best support my launch on Product Hunt. So you could literally just tell them in that message, I need you to upvote, ask questions, engage as much as possible on the page. By pre launching, you give yourself the biggest chance of getting everybody you know, your community, your customers involved come launch day number four. Now, a lot of people, when they launch, they tell people, hey, head on over to Product Hunt and upvote my product. That's great. Upvotes are very important. I don't know the exact algorithm, but it's one of the main drivers of moving up the ladder to be product of the day. But what I actually wanted is I want engagement, right? I want people to engage. I want it to be like a real buzzy page. People are chatting, people are engaged, they're really having a good time, they're really interested in this new thing. So in the prelaunch phase, I actually told them I'd love for you to not only give a comment or review, but to ask questions. And I actually gave them a list of common questions. A lot of our customers have asked us when we were in beta or beforehand. And I just say, hey, maybe these questions will kind of spur something up or inspire you to ask a question on the page. Why? Because when they ask questions, it allows me to comment and other people comment on my answer. And I'm pretty sure I'm not positive. I'm pretty sure when there's a lot of engagement on a page on Product Hunt, Product Hunt moves you up because they want more engagement, they want more people staying on the site. So upvotes are important, but question engagement and click throughs are really important too. Have them click to the page to check out your product on your site, right? You're going to have a link on the page on Product Hunt number five. This one. A lot of people drop the ball, have a Product Hunt special offer. When I Launched webinar Ninja 5.0, this is like a few years ago, I had a special offer for Product Hunt people. When they clicked from Product Hunt, I had a special banner on my website that gave them a coupon code. And I would say, hey, to all the people that are on the page, I love the community Product Hunt. Here is a coupon code to give you A discount. It's going to last for 24 hours. And I was transparent. I'm giving out these codes because I really want you to try webinar Ninjas to give me a review on Product Hunt. And this code could be a discount, it could be an extended trial, it could be some sort of deal or bundle offer. The point here is that you're going to capitalize on the fact there are so many people going to your page now and knowing about your product. Incentivize them for trying it out and signing up. Create a special offer for those coming through Product Hunt. If you're wondering how do I do this with the. You know you said that you had a banner or you had some sort of pop up showing when they came from that site from Product Hunt. Well, any pop up banner or any sort of pop up software will allow you to show it based on a rule. And the rule would be they came from this site. I got more on today's topic. I got a bonus strategy for you. Something small but really, really helpful. But before that, let me give love to today's sponsor. Gas, snacks, tolls. This trip is draining my wallet.

Yeah, but we'll be with family.

You're in a good mood.

What's, what's my deal? I saved at Metro with no activation fees and I got one line of 5G for just $25 per month. Kept the phone I love and a 5 year price guarantee on my top.

Tuxt and data detour to Metro.

Get that more for your money feeling only at Metro by T Mobile.

Just bring your number $30 first month at $25 after with autopay not available if with Metro or T Mobile in the past 180 days.

All right. Bonus tip for launching on Product Hunt. Product Hunt allows you to upload sort of a small image or avatar kind of your product so that when you're on the homepage of Product Hunt and that day when you launch, everybody sees like the name of the product in a small little square image. You can upload a logo or small avatar, but I recommend uploading a gif. An animated GIF is possible as an option when you upload an image. And I like to do something festive like my logo with a bunch of confetti or a rocket ship landing onto my logo. The point here is that I'm creating some sort of motion, some sort of commotion, some sort of ATT to my product. So when people are scrolling on the page they kind of say oh that looks fun. That's interesting. It takes a little bit more work to put a GIF together, or GIF whatever you prefer, but I find that it really draws people's attention. That wraps up today's lesson on the five strategies to launch successfully on Product Hunt. But today's episode is not over. It's Free Ride Friday. Let's see who won this week's Free Ride. And the winner is tall chick35. That's the handle on Apple Podcasts. Awesome information in short bits. 5 stars. I just heard about this podcast from another podcast and I'm so glad I found it. It's so nice to hear useful information that's to the point, that's easy to digest. I love the topics and the frequency. I can't wait to hear more or even check out previous episodes. Well, thank you tallcheck35, for that amazing review. Your mission is to email me over@omar mba.net so I can hook you up with the lifetime membership to Ezcourse over at easycourse Co guys and gals. It's that simple. Just leave us an Apple Podcast rating and review and you enter our weekly random draw to win a free ride to one of our programs. Thank you in advance for showing us love on Apple Podcasts. Before I go, I want to leave you with this. You only have really one shot at launching something on Product Hunt properly, so take your time, plan it out. Take these strategies on. Create your assets in your media and give yourself enough time. Don't squeeze yourself for no reason. Even if your product is live on your website, you don't have to launch it on Product Hunt the same day. You can wait a week and make sure things are a okay. Thanks so much for listening. Don't forget to hit that subscribe or Follow button on your favorite podcast app. Whether it's Spotify or Apple Podcasts or Stitcherito. Go ahead and do that right now so you don't miss a beat. I'll check you guys in the next episode. I'll see you Monday. Take care.

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