MBA2137 How To Create Attractive Templates To Get More Leads + Free Ride Friday

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Hey oh welcome to the $100 MBA show. A better business begins with you. That's why we deliver daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of Webinar Ninja, an independent software company. I started my co founder back in 2014 and today's episode is Free Ride Friday. On Free Ride Fridays we give away a lifetime members to one of our programs. We're giving away our automated Webinar Challenge course. It retails for $500 over at webinarninja.comawc or you can win it for free. Just leave us an Apple podcast rating and review and you enter our weekly random draw we call Free Ride Friday. Listen in on Friday just like today to see if you won. We announce this week's winner a little bit later in the episode. In today's episode you will learn how to create attractive templates to get more leads. Listen Creating an opt in Creating a lead magnet that's innovative, that is fresh, that's new, that's valuable is incredibly important today because you are vying for people's attention and if you're just offering an ebook or a white paper or to sign up for your newsletter, that's just not going to cut it anymore. You need to really offer value. I'm talking about things people would normally pay for that you're giving away for free in exchange for their email address. And one of the things that does that really well is templates. Offering a template to help your potential customer save time, effort and get the result faster is incredibly valuable to them. This will increase your conversion rates and your total number of new leads. But how do you put one together? What does a great template look like and where do you start? Well, that's what today's episode is all about. Let's get into it. Let's get down to business.

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Right?

And the best part? They accept Discover. Except Discover in a little place like this? I don't think so, Jennifer. Oh yeah, huh? Discover's accepted where I like to shop. Come on, baby, get with the times.

Right.

So we shouldn't get the parachute pants. These are making a comeback, I think.

Discover is accepted at 99% of places that take credit cards nationwide, based on the February 2025 Nielsen report. The reason why offering templates to your potential subscriber is so powerful and effective is because it's actually very valuable. You're not giving them something that is a burden on them. When you give them a 30, 40, 50 page ebook, this is like a burden. They need to spend the time to read this, to consume this, to comprehend this. But a template actually helps them. It speeds up their workflow. Their process actually makes their life easier. Now the perfect template is a template that helps them, but is associated or is connected to your product or service. Let me give you an example. One of the templates that we use as a very, very successful opt in are email scripts for webinars. We're trying to attract somebody who wants to do webinars or does webinars. But one of the things that is burdensome on them, something that maybe stops them from doing more webinars, is the time and effort it takes to write those marketing emails to market their webinars. Or even the emails for the email notifications and reminders, or even the follow up emails that happen after the webinar where they give the replay. I know this is time consuming because I run a lot of webinars. So instead of ignoring the problems my customers have, I solve them with templates. So we created a template or actually a pack of scripts so our potential customer or lead in this example can just copy and paste them right into our software Webinar Ninja, hopefully. Now what does a lead magnet like this do well one, it gets them closer to being a buyer. This is really important. I want buyers on my email list. I want people that are just looking for the problems to be solved so they can just pull the trigger and buy. So how did I come up with this idea for the scripts? Well, I just listed all the problems or blockers or annoyances in the process of using my product. I can make a great software. I can make a beautiful user friendly experience. But there's still work that needs to be done by the user of this product. The same will go for you. When it comes to any service or product. Whether it's a coaching product, whether it's a course, even a physical product. Right. Or even a service, there will be some effort that needs to be done on the side of the actual client to pull off their version of success. Their finish line. Your job is to just list all the things that are stopping them from doing those things. And for me, in my business, it's writing emails. Those are one of the things. And that's just one example of a template that we created. But I have a whole list of stuff that I can create templates out of, like a template for their presentation slides or a template for coming up with their titles and topics for their webinars. It's really up to you how many templates you want to create and how many problems you want to solve with templates for your customers. Now, once you've decided on what you're going to make your template about and what it's going to solve, half your work is done. Okay. Actually, that was just the hardest part. And that's it. It's not even that hard. Now you're gonna go to your friend called Canva. Canva. Com, they have a free version, they have a pro version. I'm a pro user and it's well worth the money. And in Canva, you can create a whole bunch of templates to create your templates. Okay. What I love about Canva, and they're not a sponsor of the show or anything, but I'm a really big fan of their product, is that you can load up your branding colors and you can change any of their templates to apply your branding colors. So you're way ahead of most people when you're creating something because you just click one button and all of a sudden that template looks like your brand. You could just swap out the logo and you're done. They have a ton of templates that are infographics that are one pagers that are Diaries that are calendars, whatever your template's all about. Think of what's a good canvas to pop in the information of your template. For example, the one on email scripts. We just found a template that looked like a letter. We removed the things that didn't really apply. We added our branding colors and then just copied and paste our copy our text, the actual content of our templates, slapped in our logo, downloaded it as a PDF, and there you go. I got my valuable piece of content, allowing my potential customer to have a major shortcut in achieving their goals. If you don't want to fiddle with Canva, even though it's quite easy and fun, you can always hire somebody to do this on a gig site like Fiverr or Freelancer or Upwork. It's not gonna cost you too much money. Maybe 20, $30. Chump change for the number of leads you'll be able to get with this attractive new lead magnet. Another tip, when it comes to creating attractive templates, I like to link inside of the template to a page or a resource to help them actually use the template, apply the template. So for example, with our email copy our email scripts, we'll have a link in the actual script on the bottom in the footer or something. Say, hey, if you want to learn more, go to this link that will link to a video. Explain how to literally take this script, copy it, and paste it into our software webinar Ninja. Showing your customer how to apply the script and put into action is a huge, huge step for you as a business and for the customer. Why you're making life easier for them. Just showing them here, this is what you do with this thing I just gave you. Then you show them how you can use it with your product or service. Now, what's great about this is that most people don't want to figure it out. They just want to the easy way. They just want you to tell them what to do. And that's what you're doing. You're saying, hey, this is the easiest thing to do. Just copy and paste it into our software. How do you do this? Well, you just sign up for a 14 day free trial. As soon as you sign up, you go to email notifications on that webinar you just created. Most people just want to be told what to do, so just give them some instructions. So I literally do this in the video. I say, hey, now that you've downloaded the template, this is what you do. Copy this content and you're going to paste it in your email notifications. How do you do that? Well, just sign up for a 14 day free trial with Webinar Ninja and when you go in, you're gonna go through our guided onboarding and I show them the guided onboarding where you create a demo webinar. This is like a practice webinar. Once you've created the webinar, just go to the email notifications and change the copy and literally you're gonna copy and paste your email notifications one by one and just hit save and you're gonna click the button that says save as default. That way the next time you create a webinar, it's gonna use the new copy. This is a very short and sweet video but game changer because hey, they will see what you showed them and they're going to be like, hey, okay, this is how I use the template. I'm going to go ahead and sign up. And there you go. Your lead just became a customer.

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To wrap up today's lesson. Templates are like gold. They're time savers, they're highly valuable. They help your potential customer, they help you as the business owner and it helps you get not only higher conversions to the lead, but conversions to a sale because you're going to walk them through how to use this template with your product or service. Guess what happens when you create your first template? You start thinking, man, how many more templates can I create? And you create a variety of amazing opt ins that you can use on your website. On social media, offer fresh new templates to people, you become like a major value giver. This will drive traffic to your website and give you some great content and great materials. If you ever go down the paid ad route, whether you use Facebook ads or Instagram or otherwise, you have something that converts highly. So you're not wasting your money with these ads. There you have it, guys. Thank you so much for listening to today's lesson. But today's episode is now over. It's Free Ride Friday. Let's see who won this week's Free Ride. And the winner is gnome B. Gnome B says grow your business. 5 stars. Love the tips and I like the guest teacher format. It's a great combination of knowledge. Thanks Noam for that great, great review. Your mission is to email me over at Omar Mba net so I can hook you up with the lifetime membership to our automated webinar challenge course over@webinarninja.com AWC. It retails for $500. But don't just win it for free, you can win it for free as well. Just leave us an Apple Podcast rating and review and you enter our weekly random draw that wraps up today's episode. Thank you so much for listening to the 100 RBA Show. I want to leave you with this. It's Friday. The weekend is upon us. One of my favorite things to do on a day off is to just take some time out to think. Go for a walk in nature even if it's raining. Grab your umbrella. Don't put anything in your ears. Don't listen to any podcasts. Just go out there and allow your brain to wander, to rest and to daydream. Go on a nice 40, 50 minute, even an hour long walk. You'll come back feeling really refreshed and you allows your mind to just really settle in. And what happens is that your subconscious mind kicks in and before you know you're thinking of some pretty creative ideas for your business. This happens to me every single time. Just allow my brain to shut down and not be consumed with information. Give it a try and let me know how it goes. Email me over@omar mba net thank you so much for listening. I'll check you in Monday's episode. I'll see you then. Take care of. Lifelock. How can I help?

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