MBA2144 How To Promote Your Product Without Spamming Your Email List

Foreign. Welcome to the Hundred Dollar MBA show. No fluff, just the good stuff. Every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of Webinar Ninja, an independent software company I started with my co founder back in 2014. And in today's lesson you will learn how to promote your products to your email list without spamming them. Over the course of the last 20 years as an entrepreneur, I always faced a problem when I needed to sell my products or services to promote them on my email list. I didn't want to bombard them and nag them to buy my things. I want being on my email list to be a valuable, enjoyable experience. I don't want to send 5, 6, 7, 10 emails to them about my latest product if they're not interested. So I actually developed a system, a strategy to help solve this problem. How do I promote to my email list and talk specifically to the people that are actually interested in what I have? And those who are not interested don't need to hear about it. They can continue to consume the valuable content that I offer them with my newsletters and my blog posts. In today's lesson, I'm going to break down exactly how to pull this off. It's actually quite simple and you can do it with pretty much any email marketing software. So let's get into it. Let's get down to business. Building and growing an email list is important, but nurturing that list is even more important. It's really maintaining and growing a relationship with real people. That's what it is. And you don't want to ruin that relationship by appearing to be a needy and demanding business. Asking them, begging them, annoying them with tons of emails with offers. So I developed a system. So when I have a new product or service that I'm launching a I only give those series of emails about the launch, about the promotion, to people that are interested. So typically what people do when they're launching a new product or service, they have a sequence of emails they send to their entire list. So they'll send an email saying, hey, I'm going to launch something in a few days. And they're making people aware. And then a few days pass and they say, hey, today's launch day. Here's my thing, here are the benefits. This is why I'm excited about it. Here's where you can buy. And then a couple days later, hey, remember that thing I told you about? Well, it still exists. And, and I still want you to buy it. Here it is. And then another email later on a few days that says, hey, the sale's gonna be up in a few days. Just letting you know time to grab it. And then, hey, there's 48 hours to go buy my product. And then, hey, today's the last day. And then this is the last chance. One hour to go. You get the point. That's typically how people promote their products on email, with their email list. Now, because I run several businesses, I offer several products and services, I just can't do that. I can't do that to my email list and nor should you if you don't have several products. Again, I want the experience of being on my email list to be enjoyable and valuable. So instead I implement this system and I'm going to give you a real example. I recently launched a new accountability coaching program called Mission Control. If you want to check it out, it's over at 100mba.net. You can check out the Coaching tab up on top. And this is a pretty big deal. I've been working on this project for some time and it's a very interesting and new kind of coaching. But I don't want to email every single person on my email list about this because they may not be a good fit, they may not be interested, it may not be up their alley. They might be on my email list because they're really interested in Webinar Ninja, the software. They might be interested in the podcast, they might be interested in other products I offered in the past or will offer in the future. So again, I only want to talk to people that are actually buyers, that are actually just interested to learn more about this thing, about this new product. So this is what I do. A few days before the launch. I give everybody, everybody on my email list a heads up. Hey, I'm gonna be launching something new. This is what it's all about. You can read about this new product or service or learn more about it here. And it's a very short and sweet email just to give them a heads up that this is happening. And then on launch day, the day of the launch of the product, I send a second email to everybody. And this email is critical. This is another short and sweet email. But time. I say, hey guys, it's launch day. Remember that thing I talked about a few days ago in my case, or in this case, Mission Control coaching? Well, it's live. I then say, if you are interested in learning more about this product, Mission Control, click this link and I'm going to send you an email with more information and a full video. If you're not interested, don't click the link and this is the last time you'll hear about this launch. Now what's brilliant about this is that you're allowing them to opt in to the opportunity to learn more. People that want to learn more are actually really curious and are buyers and just need a few questions answered to get over the fence and become a customer. This also gives you permission to promote your product to them. So you can actually send them 5, 6, 10 emails after that if you wanted to because they said, hey, I'm interested in. So let's talk a little bit about the logistics about how this all works. So with any email marketing software, you can tag people based if they click on a link in an email. So basically I tag them and say interested in Product X. And in my case it's Mission Control. When they click the link, it goes to a very simple landing page on the website that just says hey, awesome, so glad you're interested in Mission Control. I'm going to send you an email shortly with more information and a video explainer of the program of the product. Now back in my email software, I'm going to set an automation that is triggered by when somebody gets tagged with the Interested in Product X tag. Once they're tagged, I send an email that says, hey, thanks for your interest in Mission Control. In my case, I shot you a 20 minute video explaining the whole program. You can find that video here and there's a link to a page that I embed a video that explains everything. And then I say, hey, if you have any questions, reply to this email and I'll be happy to answer them. This is critical because if people are asking questions, they're buyers and you want to invite them to ask questions. Now from this point on, all my promotion emails only go to those who are tagged with the Interested in Product X tag. Right? And everybody else on my list is no longer sent emails about this product. They get the other emails, the newsletter, the blog posts, all the great value that you always give them. And I'm only talking to people that are interested in learning more. This is brilliant. And this saves your email list and people appreciate this method. This also allows you to talk with actual buyers. You'll also notice that all those emails you send to the people with that tag, your open rates are going to be so high, your click through rates are going to be so high. Because these people actually want to hear from you. They're interested, they want to learn more. They want to see if this is a good fit for them. They might want to ask you some questions. But by the way, this technique increases your domain credibility for email sending. It gets your emails into people's inboxes because when people interact their emails, it sends a signal to the powers that be that control email deliverability and domains. This person's actually a legit person, not a spammy person. People are opening these emails or clicking on these emails or replying to these emails. This is actually good stuff. So this is actually benefiting you in more ways than one. And now I can send as many emails as I like during my launch period to my group of people that are tagged that they're interested in learning more. And I can invite them to webinars so they can learn more open Q&As. I feel comfortable doing as much promotion to that group because they asked for it. No spamming your whole email list. Only the interested people get what they need. The reason why I love this technique is that you're not using the spray and pray technique. This is what a lot of people do. They just say, I'm just going to talk to everybody and spray my information, everybody. And hopefully somebody will buy. No, first you got to qualify buyers. You got to say, are you interested? And you talk to those interested people. This allows to concentrate your efforts and allows you to know with real data how interested your email lists, your followers, your crowd are are in your product or service. This new thing you're launching. Get people to opt into your promotions and let the magic happen. Well, there you have it, guys. I hope you enjoyed today's lesson and you loved this technique. Try it out in your next launch, try it out in your next promotion, your next sale. See how it goes and email me and tell me how it goes over at Omar100 MBA net. I would love to hear how it all pans out. If you love this podcast, tell your friends that's the best way you can pay it forward. Let them know on social media, share them the website 100mba.net so they can subscribe themselves and learn every single day how to build a better business with this podcast. Before I go, I want to leave you with this. It takes a bit of courage to do this technique because you might be thinking, oh, I should just send it to everybody. And that way that increases my chances. You might be thinking I might be losing out if I don't email everybody. I've been doing this for a very long time. It just doesn't work when you saturate your message and you email everybody when there's going to be a good number on your email list that are not interested in what you have to offer. Just come to terms with this. You want to talk to only buyers, people that are interested so you can serve them better and you can actually make the sales you're looking for. Thanks so much for listening and I'll check you in tomorrow's Episode Q and A Wednesday. I'll see you then. Take care. Sam.