MBA2198 Must Have: What Is OpenAI and How Can It Help Your Business?

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Hey oh. Welcome to the Hundred dollar RBA Show. Powerful business lessons you can count on every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of Webinar Ninja, an independent software company. I started with my co founder back in 2014 and today's episode is a special episode. We do these types of episodes every so often. They're called Must have Episodes. We have our Must Read Episodes where I share with you a book that I've read and I share with you its takeaways, its insights and why you should read it too. In our Must have Episodes I share with you a tool that you should really use. This episode is not sponsored by this tool. We're not affiliates of this tool. It's just something that I discovered and think that it needs sharing that you should be looking into this and we're going to be Discussing what is OpenAI and how it can help your business. Now before you start telling yourself Omar Artificial Intelligence, what is this? Some Tom Cruise movie? No, this is the present. And the beauty of OpenAI is that it's actually easy to use. It's not only for the technical savvy and nerds and geeks and scientists and people way more technical than we are. I've been experimenting and working with OpenAI for some time and I want to share with you why you should too and why you should use it in your business. Specifically, I have been using the latest version of OpenAI which is called GPT Chat and boy is it incredible. I'm going to show you how GPT Chat can be used in your business to get more leads, get more sales, improve your marketing, improve your brand, to get fresh ideas. It's absolutely bonkers. When CPT Chat launched a few weeks ago, it nearly broke the Internet with all the chatter that people are just shocked at how good it is. But today I'm gonna be talking about how useful it could be to reach your goals in your business. So let's get into it. Let's get down to business.

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All right, let's talk about OpenAI's latest creation, Chat GPT or GPT Chat. Some people call it either one. Officially it's called ChatGPT and is based on the AI language model GPT3.5. This is the latest in artificial intelligence technology. Now before I get into what it does and how to use it and how to use it for your business, I just want to say right off the bat it's free. GPT Chat is actually free on purpose because they need a lot of people to use it so it can get better. So you can sign up for free right now over@OpenAI.com now it's exactly what it sounds like. It's a chatbot. You could chat with this artificial intelligence, ask it questions, give it commands and it will give you answers. It will do things for you. It'll do some simple stuff like answer basic questions or do math problems. But it does some pretty sophisticated stuff like write full on blog posts materials. It can write you a script. For example, I opened up a chatgpt and I typed in the box write me a sales video script for webinar Ninja in the voice of Ryan Reynolds. Yep, Ryan Reynolds is the actor Deadpool and it wrote me a full on script for this video and and guess what? It was funny. It sounded like Ryan Reynolds. I was blown away. I then dug in deeper and said, well, can I create materials for me like checklists and cheat sheets and to do lists? So I asked it, hey, write me a to do list to prepare for a trip for Japan. And it did exactly that. And it was thorough and it was coherent, but yet concise. Like it didn't use filler words to make it longer or seem sophisticated. It was really well done. I then grabbed a blog post that I written years ago and I said, can you edit this blog post and make it funnier? And it did just that. It's pretty crazy, but this is just the tip of the iceberg. It will write code for you. I actually asked it to create a pop up for me that is triggered by a button and it produced the code for me to just pop it into my website. They'll even fix code for you. So say, for example, you're a programmer where you're doing some simple stuff on your website and something's not working, so you may want to copy and paste the code and say, hey, fix this code for me. What's wrong with this code? And it will say, this is what's wrong with it and produce the right code. This could be something as simple as like you're tinkering with your website and you're embedding a video and the video is just too big or too small and you could tell it to fix it for you, giving the dimensions you want and it just coughs up the right answer. Now up to this point, we've had different kinds of assistants out there, like Google Assistants and like Alexa and Siri and all these other kind of assistants that are out there and basically they're just searching the web for the answer. It's not actually learning or producing real information, data or work. If I ask Google to fix my code, it's not going to fix my code or to write me a blog post that's 300 words with lots of humor or write me a script in the tone of Tarantino. These search engines or these assistants are just searching the web for what already exists and giving you results for you to choose from. It's not really curated and it's not even actually creating anything. This is actually creating something. You come up with an idea and it does the rest of the work. So how can this help you in your business? So first of all, it can be an incredible writing companion to come up with different subject lines, different ideas for blog posts and lead Magnets, checklists, guides. It can help you with copy for ads, giving you different versions of that copy that might convert. And you can split test it using, you know, your Facebook Ads manager. It could be a companion for you or your engineers on your team to solve complex code problems. It could be a tool for you to make some simple changes to your website without even having to know how to write code. At the very least, it can give you some sort of starting point so that you can take it the rest of the way. For example, we're planning our own team retreat at the company and I asked it, hey, hey, can you give me some tips on planning a team retreat? And it gave me a great list of seven tips that's pretty cohesive and we can at least make sure we're doing those things and then take it from there. What else are we missing here? It's also a huge time saver. For example, sometimes there's a huge news article about a topic that I want to know about, but I don't have a lot of time. I could just pop it into this great, great program and ask it to summarize it for me. And it will summarize it for me in one paragraph. Insane. It's also a great conversationalist, meaning it will teach you things. So say, for example, you don't understand something technical. You're hearing buzzwords on the Internet. It will explain to you what something is. For example, you might say, what's Ruby on Rails? I hear about this program. Can you explain it to me? And it'll explain to you what Ruby on Rails is very easily and concisely without you having to search on Google and try to find the right article and make sure it's not too technical. It just gives you the answer. Now there's sort of like a gold rush happening right now in artificial intelligence. There's a lot of companies, a lot of businesses that are taking this technology that's open source right now. Anybody can use it and kind of utilizing it in their apps, in their products, in their software, in their website, using it as sort of like a customer support bot, using it to suggest kind of blockers along the way when using a product. For example, the guys over at Doist that have the awesome to do list app called todoist, very popular. They're using this technology to be able to suggest to people how to come up with a to do list. Say, for example, like I need a to do list for creating a website and it'll give you a bunch of to dos so that you can create your website or something simple like give me a to do list for hosting a birthday party. So, so there's endless opportunities here for you to take this technology and run with it in your business. Or at the very least use it to improve what you're already doing. Run it by chat cpt. Ask the chatbot to improve it to give you a different version, just like I gave the example with different copy for ads that you're running on Facebook, for example. Now this technology does not come without its controversy because many people don't really understand what's happening here. Is this plagiarism? Is this actually real? And the answer is no, it's not plagiarism because it's actually not copying anything from anywhere. It's aggregating ideas. It's actually learning as it grows and it'll actually customize things based on your own account. So what it's providing you is somewhat unique and it's probably as close as possible as you're going to get at this point to having a ghostwriter. Now, it's not perfect, and I probably would say a really good writer would produce better work, but it's pretty close and it's pretty good and it's only going to get better. My advice to you is to check it out. That's why it's a must have today. Go to chat.OpenAI.com Sign up and play around.

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Now I have a few recommendations. When it comes to using this tool, it's not perfect and it's not claiming to be perfect. Nor can you say everything it's telling you is 100% true. But it's great for improving what you already have or generating ideas you can build upon and then verify. Just like that script I created for that sales video with the voice of Ryan Reynolds. Of course not going to get Ryan Reynolds to do the video. But then it gives me ideas of how to make my video funnier, more entertaining, a little bit different. The other thing to note is that this is the AI programming version 3.5. What they anticipate, the team over at OpenAI is that the 4.0 version is going to be almost indistinguishable from speaking to a real person. This means they're in the process right now of getting to that point and it may be just a couple years away. So it's a good idea to get familiar with this stuff while it's still kind of in beta so you can start learning, you can start thinking about ways you can incorporate it in your business. Just get your head around it, because the future is coming and there's going to be opportunity for you to use this technology to improve your business, improve your service, and help your customers. Now, I know a lot of people hear things like this and say, this is too much, Omar, this is crazy. I'm going to opt out. Here's the thing I've learned over the years. The only thing guaranteed in life and in business is change. Change is coming regardless if you like it or not. Whether it's the Internet, whether it's social media, whether it's AI, you don't have to take everything. You can take what you like from the technology and utilize it to your advantage. And even if you see this as just a learning phase, a curiosity phase, even if you don't use it in your business, is a chance for you to start moving closer to where we're going so you're not left behind and leaving money on the table. Thanks so much for listening to the Hundred RBA show. If you love what you hear, if you love this type of episode, the must have episode, let me know. Leave us a rating and review on Apple Podcasts. We'd love to hear from you. I read every single review. Thank you in advance for doing that. Before I go, I want to leave you with this. I gotta be honest, when I started playing with this chatbot, I was like, this is a little bit scary. But my second thought was this kind of means I've been left in the lurch. Like, I haven't really been paying attention to something that's been worked on for so many years to get to this point. And once you get over the novelty of it, you start realizing, okay, there's a lot of ways I can use this to my advantage, a lot of ways I can use this in my daily life. This is actually a good thing. This is actually going to save me time and energy and resources and help the world in a big way, especially for the fact that it's open to the world for free. Thanks so much for listening, and I'll check you in tomorrow's episode. I'll see you then. Take care.

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