MBA2236 The Truth About Business Success You Don’t Want To Hear

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The past 180 days ready to save on New Tech it's time for Dell Tech Day's annual sales event celebrating our customers with fantastic deals and benefits. Perks include Dell rewards, free shipping, premium Support and more. PCs like the Dell 14 with Intel Core Ultra processors will help you do more faster and with a premium suite of monitors and accessories, you can upgrade your whole setup with amazing savings. Visit Dell.com deals foreign. Hey O. Welcome to the Hundred Dollar MBA Show. Powerful business lessons you can count on every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of Webinar Ninja, an independent software company I started with my co founder back in 20. And in today's lesson you will learn the truth about business success you don't want to hear. I've coached and taught and helped thousands of business owners over the last decade and almost every single one of them comes to me saying my business is complicated. It's hard. My problems are unique. The market I'm in is competitive, all these quote unquote reasons why they're not successful. And and when I share with them the truth about what makes a business successful, when I actually get it through to them and they have that light bulb moment, it's a magical moment because it changes everything. They realize they had it all wrong. They realized that the challenges they listed before were really just excuses. And trust me, by the end of today's episode you will agree with me this one insight can can likely change your whole business today. And I'm not saying this is some sort of like hype sizzle before the beginning of an episode. I'm saying this because it changed my life. It changed my business when I realized this and this is why I think it's so powerful and I share it with so many of the people that I work with to help them break through those barriers of growth and success in their business. And today I'm sharing it with you. So let's get into it. Let's get down to business. So what is this truth about business success that most people don't want to hear? And here it is. Business is simple, okay? It's not complicated. No matter where you are in the world, whatever business you're doing, whatever niche it is, whether it's highly technical or very basic, business in itself is simple. We are trying to make it complicated. We are telling ourselves it's complicated. And it's for a good reason. Because if we admit that it's basic and that it's fundamental and that it's simple, then we have to answer the question, why aren't we doing it then? Why aren't we doing these things if they're simple things? And the answer to that question is actually quite simple as well. It's because the basic stuff that you have to do to have a successful business is hard to do consistently. It's the people that do the basics, the fundamentals, day in, day out. No matter what's happening in their business, no matter what's happening in their life, no matter if they feel like it or not, they do it day in and day out. They're the ones that are successful. It's the consistency that makes it hard, makes it challenging. Anybody can run to a new idea, a new concept, a new strategy, and get excited. What's hard is to do the basics every day, consistently. Over a decade, over 20 years, over 30 years. Look at any successful business, big or small, and you'll see that I'm right. Let me give you an example. We don't even need to make this example like some sort of crazy, innovative idea or product. The example I'm giving you is I'm opening up a hair salon, okay? A hair salon. There's a million hair salons in the world, right? There's probably several just in my local area. But let me say I'm opening up a hair salon. What are the basics of a successful business and in particular, a successful hair salon? Well, as a customer, you want to make sure that whoever's cutting your hair does a good job, does a decent job. That they don't cut you. Right? That they are safe, that their premise is clean, that they're timely. Meaning if you make an appointment, they're available at that time. You don't have to wait, that the service is friendly. These are not hard things. These are basic things, okay? Anybody who opens a salon or is a barber or you Know a hair hairstylist, knows how to cut hair, knows how to make sure they don't cut anybody, right? As much as possible. They know how to smile, right. They know how to use a broom to keep the shop clean. They have a clock. They know how to tell time to make sure that they're on time and they don't overbook people and they have enough buffer between appointments. If a business, a hair salon, does these basic things every single day with every single customer, they're going to be successful. They that's it, over. Why? Because most people don't do that. And that's the truth. Their competition will cut corners, their competition will get lazy. Their competition won't be as clean, won't be as friendly. Might rush the haircut and it's not a great cut. Don't know how to keep their appointments. How many of us seen this in anything that we buy any service in our daily life, we're like, man, can I get a decent person to do xyz? And that's it. Business is not that complicated. You have customers, you give them what they want, what they're asking for. You collect money. That's it. Whatever your business is, what's going to make you successful is not trying to be the latest and greatest thing. It's actually just delivering on your promise, consistently, no matter what. I mentioned WP Engine in the past as our sponsor, and we have used WP Engine for years. Why there's so many website hosts out there. Well, because they do what they say and they do what I'm paying for, no matter what, consistently. My site is always reliable, it's always fast, it's always up. And I know from past experiences with other providers this is not always the case. So I'm happy to pay them, even if they're a little bit more money than the competitors. So the truth that people don't want to hear is that to be successful at business, all you have to do is do the basics of business every single day, deliver on your promise every single day, consistently. Let me give you another example. This podcast, okay? I've been recording this podcast as a daily podcast since 2014, right? So we're talking about over eight years. There are so many amazing, huge podcasts that launched the same time that we did the same around the same year that we started the $100 MBA show. Those shows, many of them are nowhere to be found. Why? Because they didn't do the basics. They didn't do the basics of a successful podcast. What are the basics? Well, you gotta produce great content, you gotta publish on time and you gotta do it consistently. Those are the basics right there, okay? They might've produced great content, but they didn't do it consistently, or they publish late or they skip a week. Many of them have stopped publishing altogether. So what happens is that you outlast the competition, right? Because you're committed to the basics, because you're committed to the fundamentals, because you're committed to excellence and doing what you have to do every single day, you outlast them. You dominate the competition because they get distracted and they don't do the things they're supposed to do. And people love reliability, they love consistency, they love people that are tried and true. And this becomes your secret sauce. It's not even a secret, right? This is what business has been doing for years, for centuries. So if you want to be successful in your business, you just have to do the basics and commit to them every single day for the next 10 years, next 20 years. If you're willing to see that long term view and say, hey, if I deliver on my promise, as long as your product fulfills a need in the market, right? People want what you have and you have product market fit people have proven to you, hey, I will pay you for what you have. You just have to do more of that, right? Whatever you did to get that customer, do more of that focus, do the basics. Continue to deliver on your promise, continue to give value. However way you capture that audience through maybe content marketing or ads or whatever, do that over and over. Don't be distracted. Whatever works, just do more of it. Many people come to me and they're like, I think I need a new strategy or I need a new technique to do this. And I'm like, no, you don't need new, anything new, okay? You just need to keep doing what you're doing consistently for longer. You're not patient enough, not allowing the work to actually pay off. Maybe you don't realize that with this podcast, we published over 300 episodes before we even had one sponsor. We just focused on having a great show. It takes reps, it takes time. Stick to the basics, do them consistently, and you will win eventually. Now I'm going to break down exactly what you can do in different areas of your business, give you some assignments that you can work on so that you can consistently deliver for your company and grow your business today, tomorrow, and ten years from now.

Gas, snacks, tolls. This trip is draining my wallet.

Yeah, but we'll be with family.

You're in A good mood.

What's your deal?

What's my deal? I saved at Metro with no activation fees and and I got one line of 5G for just $25 per month. Kept the phone I love and a 5 year price guarantee on my top.

Tuxt and data detour to Metro.

Get that more for your money feeling only at Metro by T Mobile just bring your number.

$30 first month and $25 after with autopay not available. If with Metro or T Mobile in the past 180 days you've made it.

On time for the McDonald's breakfast menu. You think to yourself finally I could start my day with my perfect breakfast. But what if breakfast could be even more perfect with the hot honey sausage egg biscuit? It finally is. This won't last forever, so go to McDonald's and get it while you can. Ba da ba ba ba.

Every business has three stages or three phases or three parts to be a sustainable business. It's very simple. It's attract, it's convert, it's deliver. Attract is basically marketing. Convert is sales and deliver is you actually doing the service right, delivering on what people have bough and this is basically having a great customer experience. And all you need to do is focus on all three areas and say hey, how can I improve my attract portion of the business? What am I doing that is working in my marketing? Let me do more of that now. Warning that you will resist this because it's boring, okay? What makes things successful are the boring stuff, okay? What makes anybody good at anything is the willingness to do something over and over and not get bored or do it regardless if they're bored. A good example of this is they actually studied master pianist and they said what's the difference between a grandmaster and a semi professional or somebody who's professional but maybe not a master kind of hacking it. The hacker would spend about two hours a day practicing the piano. The master would would do it eight hours a day consistently, every day, not skipping a beat. So just doing the same thing, more of it. That's it. And this is why we resist is because we want to do something exciting, something new, change it up, all that kind of stuff. And that's why we feel like business is hard. We keep trying different things and we don't really have any momentum. But what you actually have to do is just choose what's working and do more of it over and over and over. Whether that's you or somebody on your team. Move on then to the convert. How can I get more people from My email list, my audience, my interested buyers, my leads into customers. How do I convert them? How do I do that right now? How do I make a sale? Do I do it via webinars? Do I do it by calls? How do I convert my customers now? What's working? So maybe for you, you convert them via sales calls. Right now, maybe you're making 10 calls a day to make sales. Guess what? If it's working, just put up the volume. Do 20 calls, 30 calls, 50 calls, 100 calls a day. Hire some people to do the calls for you. Imagine your business if it did a thousand calls a day. It's working. Do more of it. Same thing with Deliver. What are some things I do that make my customer happy? They have a great experience. How can I improve that? How can I do better at that? Let's go back to the hair salon. Maybe you've noticed that customers in their reviews are saying they love that hot towel they get at the end that moisturizes their face or opens up their pores. It's a great little touch. Okay, let's make sure every customer gets that. Maybe I can even improve it and infuse my towels with eucalyptus, double down on what's working and just do more of that. You do these things over and over and continuing to improve those areas, all three areas, the track, the convert, the deliver. Day after day, month after month, year after year, decade after decade, your business can't help but be successful. You're doing the right things and you're doing more of it. Don't fool yourself and say it's more complicated than that, because it's not. And I've seen so many businesses in my time, and I understand why we say that. It's because, again, we resist the mundane. We resist the boring stuff, the thing that we have to do over and over, the consistency. But in my opinion, in my experience, it's the consistent stuff. The boring stuff that no one wants to do consistently is what makes you great and makes you better than the competition. I've seen it firsthand in my own businesses. I've seen it in my clients businesses. I've seen it in my friends businesses. This is what matters. Thanks so much for listening to the $100 MBA show. If you love what you hear, hit, subscribe, hit, follow, hit the triple dots in the top right hand corner and hit follow. And while you're at it, leave us a rating and review on Apple Podcasts or Spotify. We'd love to hear what you think of the show before I go I want to leave you with this from time to time on this podcast. I'm going to give you some tough love, like today, but it's just for your own good. I know. I've been there. I know sometimes we tell ourselves a story and I'm here to tell you what's the truth and what's not. Because I've told myself stories in the past that just simply not true. I'm here to help you. I'm here to guide you. This is my job. This is my responsibility. And as the host of this podcast, is to tell it like it is. So if you need to listen to this episode again, hit rewind. Listen to it again. Maybe you have a slow day, or hard day, or a day you're feeling a little bit tired or lazy. Listen to it again. Bookmark it, Write it down in your notes so you know the episode number. Episode 2236. Okay. Because the people that persevere and do things consistently and do the things that matter consistently are the ones that win. Thanks so much for listening. I'll check you in tomorrow's episode for Friday. I'll see you then. Take care. Of.

Gas, snacks, tolls. This trip is draining my wallet.

Yeah, but we'll be with family.

You're in a good mood.

What's your deal?

What's my deal? I saved at Metro with no activation fees and I got one line of 5G for just $25 per month. Kept the phone I love and a 5 year price guarantee on my top.

Tuxt and data detour to Metro.

Get that more for your money feeling only at Metro by T Mobile.

Just bring your number. $30 first month and $25 after with autopay not available. If with Metro or T Mobile in the past 180 days.