MBA2251 How Much Can You Earn on YouTube in 2023?

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Hey oh. Welcome to the $100 MBA Show. Powerful business lessons delivered every single day with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm. I'm also the co founder of Webinar Ninja, an independent software company I started with my co founder back in 2014 and in today's episode you will learn how much can you earn on YouTube in 2023? Many creators look to YouTube to make revenue with their content, but how much can you actually make and get paid via ads on YouTube? How many views do you need to actually make some serious money? And is YouTube ad revenue even worth going after or should you have a different strategy in terms of earning cash on YouTube? Well, I'm gonna give you the lay of the land. I'm gonna tell you what works in 2023 and what doesn't when it comes to YouTube revenue. It's become very competitive on YouTube, but there are creators making some really good cash. Over the last six months I've been talking and interviewing a lot of these YouTubers, gathering information, doing the research so you don't have to, and I'll share it with you on a silver platter in today's episode. So let's get into it. Let's alright, let's get down to business. YouTube, YouTube, YouTube. Why do so many creators flock to YouTube? Well, it's for good reason. They have built one of the best ecosystems for creators. They compensate creators better than any other platform. Growing your following on YouTube actually makes you money faster and more efficiently than other platforms like Instagram, TikTok, Facebook, you name it. But of course, creating high quality videos consistently takes a bit more effort, a bit more work, a bit more of an investment. And growing your channel is going to take time and effort and even money to start marketing it and getting new viewers. But is it even worth it in the first place? I've done the research for you. I've dug up YouTube help articles, case studies, spoken to a dozen different YouTubers, some beginners, some established, to find out how much can you actually earn? Now, there are several ways you can earn money on YouTube, but the most popular one is through AdSense, meaning viewers are viewing ads that are placed on your videos. YouTube automatically places these. You don't get to choose them. Those are often the ads you see before and during videos that you're just kind of waiting to skip. Right. Some of those ads you can't skip. We'll get into that a little bit later. But let's first talk about what do you have to do to qualify to be part of YouTube's program to start earning money through ad revenue? This program is called the YouTube Partner Program. And in order to qualify, you need to have at least 1,000 subscribers on your channel and have more than 4,000 public hours watched of your videos in the last 12 months. Now, this change recently used to be a number of views, but now it's more than 4,000 hours in the last 12 months of view time. You might be wondering, how do you calculate this 4,000 hours? Well, it's total amount of watch time on YouTube, because that's really what YouTube cares about, is getting people to stay on the platform. So if your videos are engaging people watching through the video, you should really like that. Now, there's several ways to get there. Obviously, you can produce a whole bunch of videos, lots of videos, or you can have longer videos. But of course, the longer your videos, the harder is to keep that retention rate. But the point here is that to qualify for the program, you're going to need to hit those numbers. Once you qualify, then YouTube will start showing ads on your videos. So how much money can you actually make? Well, according to my research, on average, you can make between three to five dollars for every thousand views. Now, remember, we're talking about your Whole channel. Here, for example, your channel has 100,000 views. That means on average, three to five dollars is four dollars. That means you'd make $400 in ad revenue for 100,000 views on your channel. Now this seems like a lot of views, right? For $400. Because getting a video with a hundred thousand views is hard. That's pretty much viral. But the key here is that you don't have to do it with one video. It's per channel, right? So someone could have like a hundred videos on their channel, and each of them have on average, a thousand views. There's your hundred thousand views. So you can do the math. So when you see a YouTuber with a million views on a video, you think with that video they're rich, right? No, not really. They made like $4,000 on that video with AdSense. Because again, $4 on average, for a thousand views, a million views equals $4,000. But channels with multiple or frequent million plus views, then they're making some income, especially if they're producing many videos with that kind of views every single week. Let's say, for example, a YouTube channel publishes three videos a week, and they're getting a million views on each video. On average, they're making $12,000 a week, close to $50,000 a month. That's a $600,000 a year revenue business. But of course, it's not easy to have those kind of views. And the YouTubers I spoke to that get these kind of views. These numbers actually make more money in a different way, which is direct sponsorship. And the YouTubers I spoke to started to get approached even before they started hitting a million views. They started getting approached at 100,000 views. A video where actual sponsors would say, hey, we'd like to sponsor the video. This is when the YouTubers actually doing an ad right in the middle of the video themselves. Like they are promoting some VPN or some product that they endorse. This is very similar to like podcast ads. They're getting paid by the sponsor a set amount for each video with a minimum guarantee of views. And this actually pays more than the actual Adsense from YouTube, a whole lot more. Why? Well, because they're endorsing the product. It's the host or the YouTuber themselves, the creator themselves, talking about the product. It's really well embedded and integrated into the video. It's not just a random ad. And therefore those ads convert a whole lot better. And therefore they are more expensive. Some YouTubers charge upwards of $3,000 per ad with videos with a hundred thousand views or more. So that's pretty lucrative. The other way youtubers have made money recently is promoting other products as affiliates. Because if viewership is so loyal because they're subscribers to the channel, there's a good chance they will take action on their recommendations. A fourth way a lot of YouTubers I spoke to make money is through their own products. They start launching their own apps, they start launching their own programs, courses, trainings, books. And this does really well because YouTubers have built such a strong connection on video with their subscribers that they're more than happy to buy what they have to offer. For example, travel bloggers selling their own travel guides. YouTubers in the health and fitness industry selling their own custom healthy shopping lists. YouTubers that teach how to play the piano sell their full on courses online. And from the dozen YouTubers I spoke to, all of these YouTubers make the most revenue from their own products. More than the adsense they get from YouTube, more than the sponsorships, more than the affiliate commission. Because if a viewer of a YouTube channel is going to respond to an ad of a different company's product, you best believe they're going to respond to the YouTuber's Product. Product. They want more of what they're getting on YouTube.

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Discover is accepted at 99% of places that take credit cards nationwide, based on the February 2025 Nielsen report. So there you have it. YouTube is still an amazing place to make some serious revenue as a creator. But here's a tip that more than half of the YouTubers I spoke to tell me you must do to be successful and that is to produce consistent content. The more the better because you never know which videos are actually going to take off and it's a numbers game. So they actually encouraged me, they actually told me that if you're going to share some advice with your listeners, tell them to make more videos. Challenge themselves to maybe create a video or two or three or four or five a week, keep the quality high. But with more videos on the channel, the more selection that the viewers will have, the more views you'll have, your more ability to build a bond and a kinship between your viewers and that connection and trust. The faster your channel will grow, they say, especially in the beginning. This is why a lot of popular YouTubers that are popular today started out as daily vloggers and just the daily videos feeding YouTube all this great content boosted their channel. The algorithm loved it. And now they're able to produce any kind of video they want and get as many views as they wish because they've built that credibility and they have that momentum. But we all start from zero. So if you haven't started a YouTube channel and want to get into this, gotta get started. And of course you're not gonna be in love with all your work. You're gonna have cringe worthy work. That's normal. Look at any YouTuber's back catalog and you'll see they have some flops. But your job is just to get started and get that content out there and see what resonates with the viewers so that you can continue to publish more and more videos that they love. There you have it, guys. Thank you so much for listening to the $100 NBA show. If you love today's episode, leave us a rating and review on your favorite podcast app. We'd love to hear what you think of the show. I read every single review. It means the world to me because I get to learn what you love about the podcast. Before you go, I want to leave you with this. YouTube is a commitment. If you're going to jump into this game, commit to producing a certain number of videos for a certain amount of time. My recommendation, at least 50 videos for a year. A channel with 50 videos is a credible channel, a channel that actually is making an effort. And 50 videos, enough for you to start to learn how to get better, what works, what doesn't, and how to find your voice on camera. Thanks so much for listening and I'll check you in tomorrow's episode. I'll see you then. Take care.

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