MBA2430 Just Show Up!
2 Feb 2026 · 18 min
Omar Zenhom shares three rules for showing up consistently in business: keep promises and set realistic schedules, over-communicate and set expectations, and make it easy for people to buy from you. He uses the three-strike rule for ghosting and a 24-hour reply policy as concrete examples.
Questions this episode answers
Omar Zenhom
1) Be consistent; 2) Communicate; 3) Make it easy for people to do business with you.
If someone ignores or ghosts you up to three times when you try to contact them, stop pursuing a professional or personal relationship (three attempts allowed).
Intuit QuickBooks, Dell (Dell Tech Day), Fidelity (Fidelity Trader Plus), and McDonald's.
100MBA.net
Chapters
Let me tell you about Intuit QuickBooks. When I was starting out my business, I remember sitting at my desk late at night, not working on my business, but cleaning up numbers, tracking and reconciling payments and wondering how this became my life. But once I automated the admin side of things, of my finances, those nights had disappeared and I felt a whole lot better. Outdo it with Intuit QuickBooks. QuickBooks is the trusted end to end solution that businesses rely on for getting paid, managing finances, paying employees, finding new customers, and more. QuickBooks provides a team of AI agents and trusted experts. So doing it yourself no longer means doing it alone. Their payment agent gets you paid faster, their customer agent finds leads, follows up and secures more sales, and the accounting agent automates and categorizes transactions. Get your critical business jobs done with QuickBooks on the Intuit platform. Ready to save on new tech? It's time for Dell Tech Day's annual sales event celebrating our customers with fantastic deals and benefits. Product perks include Dell rewards, free shipping, premium support, and more. PCs like the Dell 14 with Intel Core Ultra processors will help you do more faster. And with a premium suite of monitors and accessories, you can upgrade your whole setup with amazing savings. Visit Dell.com deals. Hey. Oh. Welcome to the $1BA show, helping you build a better business with our practical business lessons. I'm your host, your coach, your teacher, Omar Zenholm. And in today's episode, we're going to talk about just showing up. I've been in entrepreneurship for over 20 years. I've helped thousands of entrepreneurs. I've worked with many, many, many people in business. And the number one reason why people fail, why people struggle in business is because they just don't show up. Well, in today's episode, I'm going to share with you my three rules, the three tenets of just showing up, doing what you're supposed to be doing. This is incredibly simple, but it doesn't mean that it's easy. Because if it was easy, everybody would do it. But it's also not incredibly hard. It's not that difficult. And it blows my mind why more people don't just show up and claim their success in business. It's incredibly frustrating to see people drop the ball on the most simplest things that cause their business to not succeed, that cause their business to go out of business, or at the very best, cause their business not to grow. I'm gonna share with you my three rules, how to implement them, and how to protect yourself from not showing up. So let's get into it. Let's get down to business. I wanna jump right into rule number one, because I can't tell you how bad of an impact this can have on your business when you don't implement rule number one. Rule number one of just showing up is being consistent. What does it mean to be consistent? I'm going to give you an example. I'm going to give you a story. Back when I was a teacher and a teacher trainer in my former life, I used to do workshops for teachers on classroom management, how to control their classroom, how to make sure students behave and do what they're told. And I always ask the teachers, I are you consistent or inconsistent with your classroom management? And the most popular, most common answer I would get is, I'm consistent most of the time. Some people even would say, I'm consistent some of the times. And my answer to them is, there is no such thing. You're either consistent or you're inconsistent. And it's incredibly important in business to be consistent, to do what you say you're gonna do. So if you have a YouTube channel and you tell your subscribers, I am going to publish a new video once a week, then do what you say you're going to do. Publish once a week. If you don't publish once a week, it's very hard for people to trust you. It's very hard for people to take you seriously, to find you to be credible. You see, when you're inconsistent, you instantly lose trust. And in business, trust is the most valuable asset. When people trust you, they do business with you. When they don't trust you, they ignore you, they don't do business with you. And it's very hard to regain somebody's trust once they have lost it. And the fastest way to lose people's trust, you got it. Is to be inconsistent. So be consistent with your work. Be consistent with whatever you do. If you have a policy and customer support that you answer within 24 hours, make sure you answer within 24 hours no matter what. Even if you don't have any new information about, update them on what you're doing, on what you're working on. Once you break that rule, they don't believe you. And it ruins people's expectations. Because when you say, hey, I'll get back to you within 24 hours, that's their expectation. Now, when you exceed their expectation, you get back to them within an hour, they're wowed. And the opposite is true. When you don't get back to them within 24 hours, get back to them, maybe in two days, three days, the opposite emotion happens. They're disappointed, they're unhappy, they get disgruntled. And then people complain. Businesses complain. Why are people hating on me? No, you set this up. You cause this to happen. Rule number one is be consistent. This means don't set something up for yourself that causes you to be inconsistent. So let's say you're on a podcast like this one. Don't say you're going to publish three episodes a week or four episodes a week or daily if that's going to be a struggle for you. You got to make sure that whatever you set up for yourself, whatever you set up expectations for, you could fulfill. So maybe it's better to start with once a week. Make sure you have an easy, consistent cadence. Get used to it. And then if you want to add more to it, be careful because now you're setting a new precedent and new expectation. Make sure that you can be consistent, be consistent with the quality of your work. I'm not even saying keep improving your work, keep putting out better work. Every time you put something out there, I'm saying just be consistent at least. And those who are consistent, they reap the benefits. They get all the treasure. A lot of people ask me, how has the $100 MBA show been so successful? How are you able to, you know, have such a large audience and rank and be mentioned all these articles? And the answer is very simple. And people don't want to hear this, but this is the truth. I outlasted my competition. I was consistent. The other ones died off. The other ones stopped publishing. I have a screenshot of all the podcasts that launched during the week I launched, and 80% of them do not publish any more episodes. By just being consistent, you will win in business. Rule number two of just showing up, communicate. Communication is so important in business. And many people do not do this or they don't recognize this because they come from a job. They come from an employment mentality where you only do what you're told. You only do what you have to do. You communicate the minimum. I know this. I was a schoolteacher and I basically just did what I had to do. But in business, that's not the case. You have to over communicate. I mentioned in a video on my Instagram that I have been working with different branding experts. I've been emailing all these companies and freelancers, and half of them, more than half of them, do not even reply to my emails, to my submissions in their contact forms. I'm getting introductions to people and I'll reply to that introduction and I'm still not getting a reply. This is totally unacceptable. You have to communicate. You have to answer your emails, you have to answer your messages. You. You have to have a system, even if it's an automated message saying, hey, I got your email. I'll get back to you shortly, within 48 hours. Set up expectations. Communication is so important. If you're working with people, if you're working with an expert, a consultant, somebody on your team, a vendor, a customer, whatever it is, and it's been a few days, there's nothing wrong with sending them a message and say, hey, I haven't forgotten about you. I'm still working on it. I'm still trying to get make a decision with my team. Hopefully I'll get an answer to you by the end of the week. Communicate you're going to be late for a meeting. Communicate you're not going to be able to show up to something that you were invited to. Let's say, for example, someone invited you to a meetup or somebody invited you to a dinner or conference. Reply to them and say, I can't make it. I am busy. Don't just say, hey, I'll check my calendar, and then never get back to them. This again, makes you look unprofessional, makes you look scattered, that you don't have things together. You have to communicate with people if you want to be part of the world, if you want to be part of the business world, if you want to be somebody that's respected, you can't just ignore people. You have to communicate. This is part of showing up. This is part of you taking your relationships with your customers, with your team, with your vendors, with your consultants, with your colleagues. Seriously. You're not taking them for granted. This is especially important within your team to produce this podcast. I have teammates around me. I have to communicate with them. If there's a delay in my recording, if there's something that is holding me up, if I have a busy schedule this week, I meet with them once a week and say, hey, I got some things on my plate here that's going to slow me down. So this is what you should expect when you don't communicate this. They're wondering, is everything okay? What's happening? I haven't heard from Omar. This is not pleasant for the other person. This is disrespectful. You have to communicate with other people if you want to be a professional, if you want to go beyond where you are right now in business and the best entrepreneurs are the ones that have systems to communicate. Whether it's them communicating or they have an assistant that communicates for them, or they use automation or whatever it might be. But ghosting people? Not an option if you want to be successful. And I've said this too also on Instagram and on Twitter recently, I have a three strike rule. If I reach out to somebody, if I'm trying to do business with somebody, if I'm trying to become their friend. This is applicable in business and in life. By the way, if I'm trying to invite them to something, if I'm trying to introduce them to somebody and I don't get a response, if I get ghosted, if I don't get a response, if they respond to me in an untimely manner, meaning they just totally ignore my message for weeks, I will allow only three times. Why three times? Because once could be an emergency. Things happen in life twice. Sometimes people have a tough time in life and they're having a rough stretch. Maybe they're trying to catch up and they're behind the eight ball. Three times is just for good measure. After three times, I will no longer pursue a relationship with this person, professionally or personally. There's no hard feelings. I'm not upset at them. I'm not angry. But time is too precious. Your time is too precious and for them to ignore you on a consistent basis is unprofessional and is disrespectful to your own time. So you have to protect your time. It's the most valuable thing you have. You can't make more time. So that's my personal rule. Because communication is so important. Hey Fidelity. How can I remember to invest every month? With the Fidelity app you can choose a schedule and set up recurring investments in stocks and ETFs. Oh, that sounds easier than I thought. You got this? Yeah, I do. Now where did I put my keys? You will find them where you left them. Investing involves risk, including risk of loss. Fidelity Brokerage Services LLC Member NYSE, SIPC Dear McDonald's, your breakfast menu fire tens across the board. I could be happy with anything even though I ordered the same thing every time. Thanks for not judging me. I'll try something new next time. Maybe score a two for five dollar deal on a sausage McMuffin with egg and more. Limited time only. Price and participation may vary. Cannot be combined with any other offer single item at regular price. My third rule on just showing up is very simple. It's make it easy for people to do business with you. I cannot tell you how many people I meet at a conference, in a dinner, in my coworking space, and they tell me who they are, they tell me their website, and I head to their website and there's no way for me to reach out to them. There's no way for me to contact them. I don't know how to continue the relationship. And social media, by the way, is not reliable. You know, some people say, oh, just look me up on LinkedIn. Everybody's habits of social media are different. Like, for example, I open LinkedIn like three times a year. If you send me a message there, I won't see it. So the point of this rule is you got to make it clear to people how to do business with you, how to reach out to you. Maybe you have a contact form on your website, or maybe you make it clear that, hey, follow me on Instagram or Twitter, and that's how they can message you. Or maybe you're like Derek Sivers who says, join my email list and send me an email. I'll reply personally to your emails. This is part of showing up. This is part of being available. Making it easy for people to say, hey, I want to work with you. I want to learn about what you do. I want to maybe build a relationship with you. If you don't make it easy, it's not going to happen. Okay? People are busy. They don't have time to scour your. Your website and scour your social profiles to figure out how to reach you. Make it easy. This also means make it easy for people to buy your thing. If you have a product or service that you sell, this should be front and center on your homepage. Whether they need to set up a call with you to buy your thing or they need to click a button and check out immediately, or. Or you have a bunch of products like an E commerce store, a bunch of courses or trainings. Make it clear on the website, in the navigation or on the homepage how they can buy your thing, how they can give you money. This is front and center in my head right now because again, we're working on refreshing our brand and doing some branding work for the $100 MBA. And I visited a lot of websites of a lot of branding agencies, a lot of freelancers, and half of them, I'm like, I don't even know what you do. I don't know. What part of branding do you actually work on? Do you work on the words? Do you work on the graphics? Do you work on the imagery? Some People don't have examples of their work or if they do, they're not very detailed. And if I am impressed by their work, I have no way to reach out again to them and say, hey, I want to work with you. So whatever you do, whether you're a freelancer, whether you have a product business, a service business, a software business, you write books. Have it clear on your website. This is where you buy, buy here, buy my book, work with me, whatever it is. If people have to struggle to find this information on your website, they're just not going to do it and you're losing business because of it. This is simple. This is a once and done thing. Just show up, just be there for people and you'll find it much easier for you to have a thriving business. Thanks so much for listening to the $100 VA Show. If you loved today's episode, if you love any of our episodes, hit subscribe, hit follow. It's the best thing you could do to support the show by hitting follow on Spotify, Apple Podcasts, whatever player you're using, you send a signal to the algorithm, hey, this show is great. By doing so, you help support the show because the show grows. And the bigger the show gets, the more we put into it, the more we make it better and better for you. We're working on even more resources for you in the coming months. I'll be announcing those soon here on the show. I'm talking free trainings and videos, guides, templates, a whole lot more exciting days ahead. If you want to learn more and be in the know, be the first to know about our latest updates. Make sure you sign up for one of our freebies on our website over at 100 MBA NET. We have guides, we have templates. Get on our email list so you can get our latest updates. Before I go, I want to leave you with this. Some of the most successful entrepreneurs I've met in my time. I'm talking to people that run 8 and 9 and 10 figure businesses. They're not brilliant, they're not geniuses, they're not particularly smarter than anybody else, but they just consistently show up. They just do what they're supposed to do and they do it day after day, month after month, year after year. That compounds, that builds, that creates momentum and that makes them great. Just show up. Thanks so much for listening and I'll check you in Monday's episode. I'll see you then. Take care. Introducing Fidelity Trader plus the next generation of advanced trading from Fidelity. Customize your tools and charts and access them seamlessly across desktop, web and mobile. For faster trades anywhere you go, try the all new Fidelity Trader Plus. Learn more about our most powerful trading platform yet@fidelity.com TraderPlus investing involves risk, including risk of loss. Fidelity Brokerage Services, LLC Member NYSE SIPC.
