MBA967 4 Sales Page Hacks To Increase Conversions + Free Ride Friday!

Hey there. Today is Free Ride Friday, so make sure you hang on to the end of the episode to hear who won this week's free ride. Every Friday we give away a lifetime membership to one of our programs. This month we're giving away easy course, our 30 day course on how to build and launch an online course in 30 days. It's a $500 value. We give it away for free. All you gotta do is leave us an itunes rating and review and you enter our weekly random draw. You only gotta do it once and you enter the draw every week until you win and then just tune in on Friday to see if you won the free ride. Alright, let's jump into today's episode. Hey O. Welcome to the $100 MBA show, the business podcast that leaves you satisfied with our daily 10 minute business lessons for the real world. I'm your host, your coach, your teacher Omar is at home. I'm also the co founder of the $100 MBA, a complete business training and community online over at 100mba.net and in today's lesson, you will learn four sales page hacks to increase conversions. I'm going to share with you four things you can do right now to your sales pages to increase conversions. That means more money. How could you say no to that? No, but seriously, when it comes to your sales pages, you got to constantly be testing and tweaking. People would die to double their traffic. But it's a lot easier to just double your conversions. You're gonna make just as many sales than if you had that incredible boost of traffic all the time. And sometimes it's the little things we neglect that make the big difference. These are four hacks I've tried myself with our own sales pages and they really work. Can't wait to share them with you. So let's get into it. Let's get down to business. Today's episode is supported by Acer. Looking for a laptop that delivers on both performance and price. The Acer Swift 5 offers a powerful Intel Core processor, super slim design and more. Discover new possibilities with the Acer Swift 5. Go to acer.com click on store and enter coupon code 100 MBA at checkout to receive 10% off plus free ground shipping on a Swift series laptop, including already discounted models. Offer valid through April 30, 2018 and limit to one per qualified order. Windows, hello. The password is you. Windows 10. All right, I got four sales page hacks I gotta share with you. This is really gonna help you increase conversions. Just implement these as soon as possible, you're gonna see some major results. I know this from experience. They might seem simple, but sometimes the simplest things make the biggest difference. Like I mentioned before. Alright, let's start with hack number one. And this is one that people neglect all the time. And that hack is to move your content up. When it comes to website real estate, especially sales pages, everything before the fold is prime real estate. Now when I say before the fold, that means before you have to scroll. So if I open up your website on my laptop and we pretend I can't scroll, like my scroll button doesn't work, whatever I see is what I get. This is the most important piece of real estate on your whole website. Your homepage, your sales page, anything I can see before I start scrolling. Why? Because people usually make the decision to stay on the site, whether it's to keep scrolling or check out other pages, depending on what they see before the fold on the sales page or homepage. So this is why hack number one is to move content up. If you have an unnecessary banner or, you know, wide image, or you just have too much spacing up top, cut that all out. Cut the banner out. Just have whatever you're going to get started with, whether it's a headline or a video, right at the top, right after your navigation banner. And if you don't have a navigation banner for your sales page, do not worry about it. That allows you even more room to move up. The more I'm allowed to add value and communicate before the fold, the better. That's why moving content up is so important. I've seen so many sales pages and websites completely neglect their real estate. Open up your website, your sales page right now and see if you can move your content up. If you can cut out any extra space up top, or if you have a banner that's really not necessary or some sort of wide image that really can be moved somewhere else. Get to the meat. Get to the juice. Like your opening headline or your video or whatever it is on your sales page right at the top. And that leads me to hack number two, simplifying your headline and sub headline. Personally, I love sales pages with strong headlines and sub headlines at the start. I feel like if a website has a strong headline and sub headline, I'm hooked. I want to invest more time, I want to watch the video or check out the images below. I'll keep scrolling, I'll check out the other pages. I like to start all my sales pages with a simple headline and sub headline. So take a look, your headline Simplify it if it's too wordy, if it's not really direct. If you show your grandmother, who uses a rotary phone your headline and sub headline, will she get what you do? Simplify the language. If you're going to be exposing the pain point in the headline with a question, make the question simple. Is your hyperactive cat driving you crazy? Super simple. The cat's hyperactive. It's driving you crazy. Revisit your headline and sub headline. Make sure that you're exposing the pain point simply as well as showing your solution with your major benefit in one succinct sentence. All right, hack number three, adding a buy button in every fold. So whether you have a checkout button, a buy button, whatever the call to action is on your sales page, make sure you have a button for it in every fold. What I mean by that is I remember we talked about before the fold where when I open up your website, before I scroll, I should have a way to be able to buy your product. The button can be in the header. It could be below my headline or below the video. The point is, is that I don't need to scroll to take action. Now, what if I keep scrolling? Now let's scroll past that buy button and now I'm deeper into the page. You got to make sure that they have a way to buy at every point in your page. And if I keep scrolling beyond that, another button. You get the point. Now you can spread out some buttons across the page as you scroll down, but another way to do it is to have a buy button in the navigation bar and have your navigation bar be sticky. Basically, it stays up top even though I keep scrolling. Now you can get your website developer to do that for you. Or if you're using WordPress, there are plenty of plugins that will allow you to do that. Just search plugins for sticky navigation. The point here is, is that they gotta be able to check out take action at any point during the sales page. If they have to search for the button and find out, hey, where do I buy? That's a problem. You're gonna lower convergence. People are gonna leave your site because they're gonna be like, hey, I wanted to buy, or I thought about buying and it wasn't simple, make it simple for them to be able to take action. Guys, I have my fourth hack when it comes to increasing conversions on your sales pages. But before that, I gotta give love to today's sponsor. Support for today's show comes from Microsoft Teams. Microsoft Teams is your hub for teamwork. In Office 365. Here at the $100 MBA, we run a remote team. So we have teammates all across the world. And sometimes communicating can be quite hectic. Organizing everything from chats and emails and files. It can get chaotic. With so much to look after, it would be great just to have everything in one place. And that's what Microsoft Teams does. Teams is a single workplace where you can work, share and connect with the people in your work life. Teams brings together chat, meetings, files and apps all in one place. Take Teamwork, where you work with apps for mobile and desktop. So whether you're sprinting towards a deadline or sharing your next big idea, Teams can help you and your team achieve more. I recently used Teams and I found the user experience to be so simple and clean, I found it like stress reducing. So I tip my hat to Microsoft Teams for building such a easy to use app. Microsoft Teams in Office 365. Visit office.com teams to learn more. All right, my fourth hack. When it comes to improving conversions on your sales pages, you got to use the before and after technique in your sales pages. The most common and really effective use of this technique is in weight loss programs or fitness programs. They show you what people looked like before the program and then after. Why do they do that? Because they want the people that are on the website to identify with the before. Hey, this is you right now, but this can be you in the future and I can help you get there. You can do this with any product or service. How is life right now? And this usually exacerbates the pain or the problem that your product solves. And then show them how life will be with your product. How do things improve? You can literally do this with pictures. You can literally do this with sales copy. Are you having trouble with X, Y and Z? Are you frustrated with this? Are you frustrated with that? Well, people that use a product or service have found that we do this for them. This is life with our product. If you want to see an example of this that's not a weight loss program, check out Basecamp's website, basecamp.com they do a great job of implementing the before and after technique. This really communicates to the person that's on your page the real value of your product. They can really imagine life with your product with a before and after example. And you can go through all your features with that before and after technique. This is what life was before. Now after. You get the point. Well, there you have it. Those are my four hacks. When it Comes to increasing sales conversions right now on your sales page. Now number one, move your content up top. Number two, simplify your headline and sub headline. Number three, add a buy button on every fold so they can be able to take action at any point on the sales page. Number four, the before and after technique. Thank you so much for listening to the $100 MBA show. That wraps up today's lesson. But today's episode is not over because it's Free ride Friday. I gotta give away a lifetime membership to ezcourse. Let's see who won this week's free ride. And the winner is. To Dare is Human. That's the handle. Love this. Five stars. Even with the long format, I enjoy the show. They're referring to when we were weekly last year but now we're daily so the short format is back. Lots of great insights. Itunes doesn't have to tell me that you're doing a great job. It's clear to see. Keep rocking. Well, thank you so much for that awesome review. To Dare is Human. Your mission is to email me at omar00mba.net so I can hook you up with your lifetime membership to ezcourse. A $500 value. We do this every week guys. So if you want to enter our weekly random draw to win a free ride, just leave us an itunes rating and review and you enter the draw for every week. Alright, that wraps up today's episode. Before I go, I want to leave you with this. I love a good sales page and improving your sales page. Constantly revisiting your sales page every so often, every month, every two months is the best thing you can do to increase your regular income, your regular revenue. Because any effort you make, whether it's using Facebook ads, external marketing, webinars, whatever you do, they're gonna end up on your sales page. And if it converts better, it's gonna help with all your efforts. Alright, that's it for me today guys. But hit subscribe so you don't miss Monday's episode where I share with you a must read a book that I absolutely love. I'll be sharing with you the one page marketing plan by Alan Dibb. Such a good book. I can't wait to share with you its insights on Monday. I'll see you then. Take care. Of sam.