Ozan SonmezFounder, The Brutally Honest Mentor · Building Brutally Honest Tools helping global startups and ecosystem players become better

Your biggest client could become your biggest threat. #mrozansonmez #podcast #businessreimagined

Name: Your biggest client could become your biggest threat. #mrozansonmez #podcast #businessreimagined
Uploaded: 2025-07-20T22:00:51+00:00
Duration: 53 s
Channel: Ozan Sonmez
Description: Ozan Sonmez warns that your biggest client can disappear in three years when the executive who championed you gets promoted or replaced. Build multiple…

20 Jul 2025 · 1 min

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Ozan Sonmez warns that your biggest client can disappear in three years when the executive who championed you gets promoted or replaced. Build multiple partnerships and keep cash reserves instead of betting everything on one relationship.

Chapters

If you have the wrong partner coming in, everything you tried building might collapse. So you might have nailed one large company, but you definitely have to be going after many, because usually in about three years the people in decision making power change. People that are working to solve this similar problem change. The person you're working with could be could have received a promotion because of the work they're actually doing with you, and then the next person could have absolutely no reason to work with you because they might have a different reason to work with somebody else. If you have the wrong partner coming in, everything you tried building might collapse. And if you don't have enough reserves, that might not be the best option for you to keep on working with this large corporate.