Hootsuite Named the Winner of the 2022 Illuminate Outstanding DevOps Award

In this acceptance speech, Alex McRoberts, Senior Development Manager at Hootsuite, celebrates winning the 2022 Outstanding DevOps Award. He outlines the evolution of Hootsuite's DevOps practices over the past two years, highlighting the adoption of continuous delivery, feature flagging, blameless postmortems, and self‑service platform interfaces. A major focus has been on Service Level Objectives (SLOs) and error budgets, growing from none to over 120 SLOs, which now guide reliability work. The team implemented DORA metrics, visualized via Jellyfish, and increased contract testing between services to lower change‑failure rates. They also analyzed pull‑request cycle time to reduce lead time for change. McRoberts credits the partnership with Jellyfish for accelerating these improvements and thanks the Jellyfish team for their platform and support.











