A framework for evaluating whether to commit to something: score it on four dimensions (influence, voice, customer quality, offer improvement), then weigh the cost of saying yes. The speaker rates a potential activity at 88 out of 100 but still hesitates because it pulls focus from core work.
Chapters
The next one: Does this help make me an influential leader in my industry, in my community, with my family? Does this make me an influential leader? A 1 would say, "You know, no, not really. I'm part of the pack. I do my thing. It fits into the— I'm a cog in the machine for this." Or putting this out there, it makes people go like, "Oh, That's a thing. And again, for entrepreneurs, great, it makes me an influential leader. But also, if you're in corporate, man, there's things that we do out there that if you do this thing, people go like, wow, this person's not the leader for the team, but they sure do come up with the greatest ideas. They're leading the pack with the innovation. So does this make you an influential leader, 1 to 10? For my Titanic diagnostic, again, I rated this a 10 for me. So good to be doing this. Next one, does it put your voice in the world? Does it put your voice in the world? Does it help— you know, creating a podcast literally puts your voice in the world. So does it help you create that credibility? In the marketplace. So does it give you voice? Okay, that's that one. The next, oh, on this one, voice in the world, again, I put this as a 10. This helps me just have a very innovative product or service in the world, so good, gives me voice in the world. Next one, does it help me, does it yield high-quality customers? Does it yield high-quality customers? For me, I constantly ask, should this person be in my mastermind group? Because I wanna yield, I want those high-quality customers. That's who I wanna spend all my time with are people like you in my community. It's like, ah, this is where I wanna spend my time. So I don't wanna spend time on folks that I can't help as much. So does this yield high-quality customers? And on this, I gave myself a 4. A free app on the Apple Store and on the Galaxy Store, those aren't gonna yield the highest quality customers. Hmm, so I gave myself a 4 on this one. It's not that high for high-quality customers. It's potentially there, and we'll get to that in a second, but right now that's a 4. And then does this improve my offers? Does this improve my product set, my services? And so this one, does it improve my offers? Does it give me an edge in my product line? So I gave myself an 8 because this one is really good, but it also is something brand new, something very different than I've done before, which is good but also distracting from my Significant Impact branding and my Wisdom for Humanity branding. So it's another kind of brand out in the world. So does it improve? I gave myself an 8 because it's not, It might be distracting. So what did you rate yours? Go ahead and put that in the chat if you're so willing, of like, how did you rate? And I look at this, there's 10 points on the scale, and if I put mine in, if I added this up right, I got an 88. Okay, when I went to school, an 88 is like a B+. So it's not an A, You know, but it was also, remember, this was my third priority. So I look at this and I go like, 88's pretty good. So then I start asking myself, and it's on the tool too, what's the cost of saying yes to this thing? What's the cost of saying yes? The cost of saying yes is it pulls time from other activities. From my time, my team's time. So the cost of saying yes is that it is distracting, it muddles my brand in the marketplace. That's the cost of saying yes to this.
