A Simple Way to Think About Creating Your Significant Impact in the World - Wisdom4Humanity

Value is in the eye of the beholder. So we think about, you know, later on we're going to talk about price. We think about value. Oh, how much value do I put out there? How much value do I give to people? And we think about that, about how much we price our products and services at. We think about that in terms of, you know, when we develop our materials. But the fact is, is that value is defined by your prospects, your clients. By your significant other. The value you bring to them is in the eye of the beholder, of them. And so part of this is that you gotta interact with them, you gotta understand what that is. And where did I get this quote? Tom Jacobson. And who the heck is Tom Jacobson? Tom Jacobson is the global lead for Accenture's pricing and commercial strategy practice. Tom and I were colleagues when I worked at Accenture. I was the global lead for sales Talent Solutions. And Tom is, you know, author out there. He's written a lot about pricing, but man, he's so smart about pricing. And so before today's session, I asked him a lot about pricing questions, so we talked a little bit. And so he's my pricing go-to guru. We're going to talk about that later on today. So that's my best definition of significant impact. Value is in the eye of the beholder. Write that down. Value's in the eye of the beholder. That means you need to understand who they are, what are they thinking, what are they up to.