Balancing Profit and Humanity: The Key to Impactful Business Storytelling #BusinessStorytelling

A seasoned storyteller perfects a story with many storytellings. A seasoned storyteller perfects a story with many storytellings. We give up on our stories way too fast. Oh, you didn't, but you know how that goes, right? It's like, oh, that didn't work. And it's like, that didn't work. It's like, no, no, no, no. The storytelling, you know, you got to get better at it. You tweak them, right? Yeah. So, so practice is perfecting, not practice is perfect. Practice is perfecting. Okay. So let's talk about your anchor. So, so what story, what kind of story do you need to have a significant impact on your business. For all of us, I, I love doing the, um, burning platform story at Purdue. I've recorded that story 5 or 6 times because students just love the burning platform story from Daryl Conner and, and, uh, Managing at the Speed of Change. Um, great reference, by the way. And, uh, it's, it's a great story to tell for, for this, you know, um, you gotta jump. Act of, you know, you got to jump now. It's the status quo is going to burn you. Um, so, so it's a great story to, to bring up. Good, good, good. Um, okay, so, so stories, uh, think about where you need to place the story. So is it— are you telling it to customers? Are you putting your story in social media online? Are you telling your story from stage or at conferences? Are you telling your story in networking opportunities? Is it an elevator pitch that you have in your back pocket? Just think about what kind of story you need. What, what just jumped in my head, and, and this may be helpful, may not be, um, but I wrote down, bite off what you can chew. So in some ways, uh, you know, I've— we've all been involved in clients like, we need X, and you're like, can we break that into parts and can we deliver 3x first, you know, as a part of this thing, because you're— I, I can't chew that whole thing they just put out there. So maybe there's something in here that what you can deliver, um, to clients, um, and, and I, I understand a little bit of the context that you're hobbled by your own organization to deliver the full thing. Um, I, I get that part, but also Maybe, maybe you can. What value can you deliver with biting off just a little bit like a, like a pilot or a demonstration of something or finding a nugget that allows them to invest more? Does that make sense? But I like that. Make sure profit and humanity can coexist. I think that's a line in your book. You know, I think that's really important because I think the hippie, the hippie life can go off the track for people who are very business oriented. But that would be like, well, now wait a minute. Yeah. You know, humanity can coexist. It's— Yeah. Tell me more. Yeah. Yeah.