Become a Storycrafting Pro: My 3 Part Formula for Engaging Stories -Wisdom4Humanity w/Patrick Mosher

I'm gonna give you a few of the, the hints for, for story crafting. So, so I talk about story crafting this way. People talk about storytelling, and actually there's an article in Harvard Business Review, storytelling that drives bold change. It's in Harvard Business Review, and this is Harvard Business Review, November, December this past year. So storytelling is a big deal. Stories have 3 components. They have a struggle, a search, and a solution. And so if you're binge watching anything, I'm sure none of you are because you don't spend your time that way. But if you are, how you read a book or how you watch a Netflix series or something like that, They start with a, what they call a hook, and that's the struggle. They put the hero in peril. And so there's that. Now think about the story I told. I started with, I had just retired. I said, no, no, no. That's the struggle. The struggle begins. So then, so then you have to start with putting the hero in peril. And then there's a search. A search is slaying dragons. There's a journey involved in this thing. And I told you the story of, the ups and downs and how we got through this. I told you we went to Nashville. Nashville has nothing to do with relevance to the story other than— have, have any of you been to Nashville before? Okay. So for, for Nate, it created, it created a picture in his head. He's been there. And if you haven't been to Nashville, you created a picture in your head about that too. So I put you in the place. Why? Because as you tell a story, the person you're telling the story, it's too, becomes the hero in your story. And they want that hero to win. So as they're going through and slaying the dragons, if you tell the story right and you pull the audience into, and this is good for speaking too, Paul, when you pull the audience into your story and you, you describe it with some good details, um, sensorial details, man, they're now you. And they want to win. So you go through the struggle, there's the search, and then there's the great resolve, the solution at the end, which is great. And then in Netflix and Dan Brown books like Da Vinci Code, and then what they do in the last two paragraphs is they just tease it again and put the hero in a little bit more danger again, and you have to turn the page. So also at the end of your stories, you should do that as well. And in selling, they, they tell you leave the customer wanting more. And I don't wanna do that in an ugly, icky, swarmy way, but you put so much value on the table, they know there's more underneath this. And so they want to engage you more. And to me, that's the, the, the cliffhanger at the end. They wanna know what's next. Makes sense. Struggle, search, solution. I hope you wrote those down. Struggle, search, solution. Every story has those, you know, fundamental pieces to it.