A speaker argues that movements need to adapt their messaging to what people actually care about today, not just long-term ideals. Most people are focused on immediate survival, so framing your mission around present needs and tangible benefits makes it resonate and stick.
Chapters
In a movement, the definition of a movement is defining and shaping a new way of living and relating. It's a new way of living and relating. And you all just mentioned your mission. My life mission is to build a better world for future generations. Okay, now looking at what I just said, a new world for future generations, people could care less about future generations right now. Right? So it's like, I gotta hunker down now. I gotta survive. I've gotta put food on the table. Now if they have kids, it's like, I know, but I have to feed my kids. I'm not talking about how they're gonna survive when they're 50 years old. So I've gotta change my messaging. Okay, just to go with what we're saying. So when you describe your life mission, make sure that it punches with where the culture is right now.