Build Your Personal Brand: Stand Out & Succeed #createamovement #branding101 #leadership #purpose

But your brand, you know, as we're talking about this, a lot of times mess this up royally in corporate America where I say, oh, Francisco, what's your brand? And Francisco goes, well, I'm an SAP expert in FICO and I'm, you know, I work in resources, particularly in oil and gas. It's like, that's where you work and what you work on. And if you think that's your reputation, you're off and you're giving that away to something external to yourself. So, because no matter if you're on an SAP project or you're on a post-merger integration project, you take you with you and your personal brand with you. So it's not what you work on or where you are or what industry you're in. It's fundamentally who you are. Let's do that. And I'd ask somebody, what's your personal brand? And they'd say, I work really hard with people. And, I'm really good with people and I work really hard. I go like, you and 600,000 other people. That's not a brand. That's a generic brand that doesn't sell any potato chips off the shelf. That doesn't get you staffed on any projects. It doesn't help you rise to the top. So distinct personal brand is something that sounds different than 20 other people that are exactly at your level. So, so your personal brand should be something very distinct to you. So, so I would describe you as, and how the words translate this for yourself, but it'd be like, I'm your go-to guy if you want to try something new. Yeah, that sounds different, doesn't it? You want to try something new, I'm your go-to guy. It's like, oh, so we're gonna go out there, if we're gonna do a new software, pick some out because he's going to be the guy that like dives in, reads the manuals, figures it out, and will tell us whether the thing's going to work or not. Okay, that is a different brand than I like to try new things. Does that make sense?